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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/4039


    Title: 應用選擇權評價模式進行產業電子商務系統的投資決策評估
    Other Titles: Evaluate Investment Strategies for Industry-Sponsored E-Commerce Systems Using Option Valuation Models
    Authors: 張欣綠
    Keywords: 選擇權模式;電子商務;資訊技術投資;供應鍊協同;競局理論
    Option model;Electronic commerce;IT investment;Supply Chain Collaboration;Game theory
    Date: 2004
    Issue Date: 2007-04-18 16:40:39 (UTC+8)
    Publisher: 臺北市：國立政治大學資訊管理學系
    Abstract: 當公司尋求建立一個新的資訊系統時經常面臨到是否採用以及何時採用的難題。 而這 問題在建構產業合作之電子商務系統時尤顯困難。因為產業電子商務系統涵蓋了不同的 產業交易夥伴；而系統的成功必須倚賴這些交易夥伴的積極加入。然而這些交易夥伴對 於是否採用以及何時採用等問題往往態度模糊，也因此對於公司本身的B2B 電子商務系 統的投資策略增加許多不確定的因素。這個研究主要的目的在於提供公司一套針對產業 合作之電子商務系統投資策略的評估方法。我們應用財務學上的選擇權模式將公司在投 資B2B 電子商務系統時所可能面臨到的不確定因素加入考量，期能補強以往純以淨價模 式為主導的投資評估方法，並且在電子商務的投資評估研究上開發一個新的方向。
    Companies that seek to build industry-sponsored e-commerce systems (ISEC) face a challenge to estimate the investment value while the system is across enterprise boundaries and the attitude of trading partners toward the participation is full of uncertainty. This research aims to apply option valuation approach to clarify the uncertainties of ISEC investment strategies by analyzing the expected revenue, cost, project risks, and time to the market, which companies can take as a guideline while designing the ISEC systems. Although the potential of option pricing models on evaluating IT value is discussed in prior literature, the models are never applied in e-commerce field, which the success of the investment depends on the participation of multiple parties. If the model succeeds, it can be used to examine the effect of counteractions between suppliers and buyers with the potential to assist managers designing a 「win-win」 B2B e-commerce investment strategy.
    Description: 核定金額：383400元
    Data Type: report
    Appears in Collections:[資訊管理學系] 國科會研究計畫

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