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| Title: | 台資物流企業進軍中國大陸的經營模式研究
The Research of the Development of Taiwan Based Logistics Enterprise in China Market |
| Authors: | 游尚志
Yu, Shang Chih |
| Contributors: | 周宣光
Chou, Shrang Kuang
游尚志
Yu, Shang Chih |
| Keywords: | 物流產業
台商
第三方物流
購併
區域經濟
市場策略
綠色物流
Logistics
Taiwan’s Enterprise
Thirty Party Logistics
Merge & Acquisition
Area Economics
Market Strategy
Green Logistics
RFID |
| Date: | 2006 |
| Issue Date: | 2010-04-09 09:02:01 (UTC+8) |
| Abstract: | 台資物流企業面臨客戶大量西進中國，市場大幅萎縮的窘境，而彼岸市場卻是商機無限。自從中國加入世貿後，不斷深化體制改革，改善投資環境，推動經濟快速增長，不僅累積大量外匯存底。其次，中國大陸在成為世界工廠後，為降低對外貿易的依存度，積極擴大內需市場，鼓勵消費，間接帶動龐大的物流市場。根據美國國際數據資訊(IDC)的預測，未來十年中國委外物流將以每年40 %的速度激增。此外，從2006年起，中國物流業已經全面開放，取消對外資的限制。在外資不斷湧入之下，大型物流業者挾帶資金、技術和全球網路優勢，逐漸擴展中國大陸的物流市場；而本地物流業者，也在政策的扶植下和地緣的優勢，快速轉型升級，搶佔市場。台資物流企業面對這全球物流業的最主要的競技場，如何憑藉自身的優勢，配合主客觀環境的演變，掌握中國物流產業未來可能的趨勢與變化，作為佈局中國，開拓新市場，變成是一個必須面對的課題。<br>本研究的課題是以產業、區域經濟、消費、基礎建設、環境保護等經濟層面為主，圍繞在中國境內物流的發展。以台資物流企業經營路線貨運的零擔（LTL，Less Than Truck）物流業者的角度為出發點，依據其產業特性，剖析中國物流業的基礎環境、產業結構、產業發展策略、政策法規、交通建設等主題，再佐以中國物流業的市場特色、外資與本地物流業者的合縱連橫等要素分析，進而了解中國現代物流的範疇與多樣性。
本論文研究核心在於探討中國的物流環境與未來趨勢，以作為台灣物流業，特別是零擔物流業者，在進軍中國大陸策略佈局時的參考。本研究試圖以較宏觀的角度，勾勒出中國物流產業的發展概況；外資進入中國的戰略，再對照歐美物流業的發展歷程，來推估未來中國現代物流的走向。再以微觀的角度切入市場需求與發展趨勢，形成一套台資物流企業部署中國的可行方案。
It is suffered by Taiwan based logistics enterprises that their major customers move forward to China for the business reasons. This not only causes the Taiwan market to shrink but also makes the market in China grow very soon. Since China entered WTO, it strengthened the architecture of the governance system, improved the investment environment, which stimulated the economic growth and accumulated huge money from foreign trading. After China becomes the world manufacture factory, it reduced the dependency from foreign trading, aggressively expanded its domestic market and encourage people to spend money in consumer markets, which indirectly created a huge logistics market. According to the evaluation of IDC, the outsourcing logistics market will grow 40% per year in the coming 10 years. In addition, Chinese government started to open the market since 2006, it modified the law and allow foreign enterprises to manage domestic markets. Therefore, most foreign logistics enterprises entered China market and made the market expand gradually through capital, technology and network advantages. Moreover, local logistics enterprises adapted their business models to grab the market share through the government support and leverage the benefits of local people. How Taiwan based enterprises facing the global major market of the logistics to compete with others on the basis of their own advantages, fulfill the requirement of the changing business environments , learn to ride the trend of the industry from the planning of the deployment in China and open new markets become a serious subject.<br>The scope of this research focuses on the economic level issue, including industries, area economics, consumers, infrastructure and environment protection around Chinese domestic markets. It is from the point of the view of LTL(Less Than Truck) supplier, which runs the regular truck transportation featuring the characteristics of this domain to analyze the infrastructure, industry architecture, development strategies, policies, regulations and so on. The discussion of the Chinese market characteristics along with industry corporation, competition between foreign and local logistics service providers can further define the Chinese modern logistics category and diversity.
The core of this research is to probe into the industry environment and the future trend of China logistics to build the guideline for Taiwan based enterprise to enter the China market. It attempts to make a profile of the China logistics industry through broad viewpoints and predict the China logistics trend from the reference of the strategy of foreign competitors and the history of Europe and US development and furthermore, through the understanding of the market requirements to work out the deployment plan in China. |
| Reference: | 壹、英文部分：
1. 「CHINA IN A GLOBALIZING WORLD」, UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT, New York and Geneva 2005, UNITED NATIONS.
2. 「21st Century Logistics: Making Supply Chain Integration a Reality」, USA: Council of Logistics Management
3. CHINA IN A GLOBALIZING WORLD UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT, New York and Geneva 2005, UNITED NATIONS
貳、中文部分：
1. 王國欽，《中國物流萬里行論文集》，2004
2. 「全球化下的中國環境」，《英國自然雜誌》，2005/06/30
3. 中國物流學會副會長 王之泰，《新世紀的中國物流》，2005/07/15
4. 「台商新寶藏－黃金公路串起北京、天津大機會」，《今週刊》第488期，2005/08/05
5. 台灣全球運籌發展協會理事長 蘇隆德等，《兩岸物流區域合作之探討》專題報告，2005/08/26
6. 魏達志，「解讀CEPA體現的國家行為-看新一輪深港及珠江三角洲的經濟合作與發展」，《中國商情快訊》第8期，2002/08/15
7. 鍾榮欽，「第十二屆物流技術整工程師班」講義資料，中華民國物流協會，2002
8. 顏惠卿，「國內物流中心概況」，《產業與技術》第140期，2002/04/15
9. 鍾榮欽，「由物流及運籌意義的解析與概念演變看物流的行業定位」，《物流技術與戰略》，2000
10. 蘇雄義，「物流委外關係管理」，《物流技術與戰略》，1999/08
11. 詹政峰，「全球運籌管理對台灣資訊電子產業國際競爭力之影響」，國立東華大學國際企業研究所，1999
12. 鄭智遠，「從第三方物流的觀點來探討國際物流中心資訊的協同作業模式」，大葉大學資訊管理學研究所，2003 |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
93932618
95 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0093932618 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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