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    題名: 福爾摩沙工業電腦公司台灣分公司
    Formosa Industrial Computer Company, Taiwan Branch
    作者: 孫宇禮
    Kulintsev, Yury
    貢獻者: 吳文傑
    Wu, Jack
    孫宇禮
    Kulintsev, Yury
    關鍵詞: 工業電腦公司
    日期: 2009
    上傳時間: 2010-06-15 16:24:54 (UTC+8)
    摘要: 福爾摩沙工業電腦公司台灣分公司
    Formosa Industrial Computer Company (FICC) will be a newly formed Taiwan-based branch of a company, which is engaged in distribution of industrial computers and peripheral products to Russian, European and Asian markets. Using a new business model the company will remove unnecessary intermediaries between manufactures and customers, and will place the orders through its branch office directly to manufacturers. FICC purchase office will primarily have three sources of revenue:
    1. Revenue from discounts on quantity ordered. We accumulate the orders from parent company to obtain the higher quantity and better prices
    2. Revenue from discounts on combined shipments. We combine the cargo from different manufacturers and ship it in one lot to the parent company
    3. Revenue from internal sales. The expected revenue generated from internal sales of FICC to any Asian country
    FICC will initially be funded with $0.1 million invested by its founders for start up costs and working capital. We expect revenue to increase from $0.7 million in coming year to more than $0.8 million next year and the fifth year revenue will be almost $1.5 million, yielding a net income of $0.38 million.
    Our most desirable option for exit is a merger or buyout by a large corporation. We believe that with substantial cash flows and a loyal customer base FICC will be attractive to potential corporate investors within five years. We would also consider the possibility of issuing an IPO after five years to provide liquidity for its initial investors.
    EXECUTIVE SUMMARY……………………………………….…………………………....1

    1. THE COMPANY & THE PRODUCT……………………………...………………………4
    1.1 MISSION, OBJECTIVES AND KEYS TO SUCCESS…………..…...………….4
    1.2 COMPANY SUMMARY………………………..………………………..............5
    1.3 PRODUCT AND BUSINESS MODEL……………...………………………........6

    2. MARKET RESEARCH AND ANALYSIS………………...……………………………..11
    2.1 MARKET DEFINITION AND TRENDS………………..……………………...11
    2.2 ASIAN MARKET ENTRY AND GROWTH STRATEGY……...……………...17
    2.3 COMPETITORS, RISKS AND OTHER INFLUENCES………...……………...22

    3. FINANCIAL PLAN………………………………………………………………………..28

    4. MANAGEMENT TEAM…………………………...……………………………………..35

    REFERENCES…………………………………………………………….………………….36

    APPENDIXES…………………………….………..………..………….……..……………..38
    參考文獻: 1. Bales, Carter F., P. C. Chatterjee, Frederick W. Gluck, Donald Gogel and Anupam Puri, The Microeconomics of Industry Supply, The McKinsey Quarterly, 2000
    2. Best, Roger, J., Product Positioning and Brand Strategies: Strategies for Growing Customer Value and Profitability, 4th Edition, New Jersey: Upper Saddle River press, 2004
    3. Business week, The InfoTech 100, Ranking of the Tops in Tech Showcases Companies, 2009
    http://bwnt.businessweek.com/interactive_reports/it100_2009/
    4. Department of Industrial Technology, Industrial Technology Development Program MOEA, Taiwan, 2009
    http://doit.moea.gov.tw/doiteng/contents/c_gs/default.aspx?sn=9
    5. Erhun, Feryal, Paulo Gonçalves and Jay Hopman, The Art of Managing New Product Transitions, MIT Sloan Management Review, 2007
    6. FDI Statistics. Chinese Macro-Economic Profile of 2008
    http://www.fdi.gov.cn/pub/FDI_EN/Economy/Investment%20Environment/Macro-economic%20Indices/default.htm
    7. Handbook of Statistics on Russian Economy, Trade and Balance of Payments
    http://www.nationmaster.com/red/country/rs-russia/eco-economy&all=1
    8. Hardaker, Maurice and Bryan K. Ward, How to Make a Team Work, Harvard Business Review, 1987
    9. Hoffman, Donna L., Managing beyond Web 2.0, The McKinsey Quarterly, 2009
    10. Jonathan Berk and Peter DeMarzo, Corporate Finance, Pearson/Addison Wesley, 2007
    11. Information Technology. Annual Report 2007 – 2008, Russian Ministry of Communications and Information Technology, Press release, 2008
    12. Malhotra, Naresh, Marketing Research, 5th Edition, Prentice Hall, 2009
    13. Marcia Stigum and Anthony Crescenzi, Money Market, 4th ed., McGraw-Hill, 2007
    14. Monthly Economic and Commercial Report, Moscow – Taipei Association, 2009
    15. Moore, McCabe, DuckWorth, and Alwan, The Practice of Business Statistics: Using Data for Decisions, Second edition. Freeman, 2008
    16. Nicholas Gregory Mankiw, Principles of Economics, 4th edition. (International Student Edition), 2007
    17. Png, Ivan. Managerial Economics, Asia Pacific Edition, Pearson and Prentice Hall, 2007
    18. Summary of Russian Statistics on Enterprises, Federal State Service Report, 2008
    http://unstats.un.org/unsd/newsletter/unsd_workshops/country/Summary%20of%20Russian%20business%20statistics.pdf
    19. Taiwan Investment Guide, Key Economic Indicators, 2004 – 2008
    http://www.dois.moea.gov.tw/tig/english/page.asp?class_id=1&page=2
    20. The Global Information Technology, World Economic Forum, Report 2008 – 2009
    21. The World Fact Book, CIA, Taiwan Economy Overview, 2009
    https://www.cia.gov/library/publications/the-world-factbook/geos/tw.html
    22. Trade Statistics. Bureau of Foreign Trade. Taiwan Bilateral Trade Summary, 2009
    http://eweb.trade.gov.tw/kmi.asp?xdurl=kmif.asp&cat=CAT461
    http://cus93.trade.gov.tw/ENGLISH/FSCE/
    23. United Nations Conference on Trade and Development, World Investment Report, 2008
    描述: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    97933033
    98
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0097933033
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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