政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/38439
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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/38439


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/38439


    Title: 商業計畫─歐洲文化有限公司
    Business Plan: ecc – european culture company Ltd.
    Authors: 王茂榮
    Wild, Markus
    Contributors: 吳文傑
    Wu, Jack
    王茂榮
    Wild, Markus
    Keywords: 商業計畫
    Date: 2009
    Issue Date: 2010-06-15 16:25:02 (UTC+8)
    Abstract: 商業計畫─歐洲文化有限公司
    Under the name ecc – european culture company Ltd., Ilka and Markus Wild started to build up a business in summer 2009. This company shall to focus on consulting in three fields : Public- and Media Relations, Language & Intercultural issues and giving presentations. These fields tend to be connected to each other.
    Since one of the founders, Ms. Ilka Wild, is an experienced linguist the language division shall be first of all the core of ecc. Hence ecc want to offer language courses and tutorials for young professionals and companies which are dealing with European countries or with business partners from the European environment respectively. Moreover the management wants to relate the language part with intercultural trainings. They believe that it is very useful for any kind of communication if you have an understanding of the cultural roots of your counterpart, especially if you have to negotiate or closing a deal.
    The second division shall be presentation training in this ecc wants to develop a partnership with another company, Affinity Asia Consulting Ltd. and their owner, Mr. Richard deVries. He is an experienced trainer for presentation seminars. Together both companies want to offer first of all tailor made seminars for presentation trainings which focuses on the expectations of the potential European target audience.
    The third field ecc wants to establish is Public and Media Relation consulting. The founders think that there are many small and medium sized companies in Taiwan, which already have business or customer in Germany but they are facing a lack of profile or awareness in their target region Europe. Since the other founder, Mr. Markus Wild is an experienced PR professional who worked 5 years as a spokesman for a 5bn-Euro energy company the founders believe that ecc can offer PR-advisory in the near future.
    Abstract i
    Table of Contents ii
    Tables and Charts iv
    1. Executive summary 1
    1.1. Business plan objectives 1
    1.2. Company segments 1
    1.3. Company objectives 3
    1.4. Company mission 3
    1.5. Company’s success factors 4
    2. Company summary 5
    2.1. Company ownership 5
    2.2. Company history 6
    3. Services 6
    3.1. Target customers 7
    3.2. European languages 7
    3.2.1. Example of German language training 8
    3.2.2. Two approaches 10
    3.3. Intercultural training 11
    3.3.1. One-day intercultural workshop 12
    3.3.2. On demand training: Intercultural training for Middle and Top management 12
    3.4. Presentation training offered together with Affinity Asia 13
    3.4.1. One-day presentation workshop 13
    3.4.2. On-demand training: Presentation performance coaching 13
    3.4.3. On-demand training: Presentations in an intercultural setting 14
    3.5. Public & Media Relations consulting 14
    3.6. Competitive Comparison 15
    3.7. Sales Literature 16
    3.8. Fullfillment 17
    4. Market Analysis Summary 17
    4.1. Target Market Segment Strategy 18
    4.1.1. Market Needs 19
    4.1.2. Market Trends 20
    4.1.3. Service Analysis 22
    4.1.4. Business Participants 23
    4.1.5. Distribution Patterns 24
    4.2. Major Competitors 24
    4.2.1. Language and Intercultural Trainings 25
    4.2.2. Public and Media Relations Consulting 25
    4.2.3. Presentation Training and Coaching 26
    5. Web Plan Summary 27
    5.1. Website Marketing 28
    6. Strategy and Implemantation 29
    6.1. SWOT analysis 29
    6.1.1. Strenghts 30
    6.1.2. Weaknesses 30
    6.1.3. Opportunities 31
    6.1.4. Threats 32
    6.2. Marketing and Promotion Strategy 33
    6.3. Pricing Strategy 35
    6.4. Sales Strategy 36
    6.5. Strategic Alliances 38
    6.6. Management Team 38
    7. Financial Projections 39
    7.1. Financial Summary 40
    7.2. Projected Profit and Loss 42
    7.3. Projected Cash Flow 44
    7.4. Projected Balance Sheet 46

    Tables and Charts
    Table 1: Financial Summary 35
    Table 2: Projected Profit and Loss 36
    Table 3: Projected Cash Flow January-June 2010 38
    Table 4: Projected Cash Flow July-December 2010 39
    Table 5: Projected Balance Sheet 40
    Chart 1: Financial Summary 35
    Chart 2: Revenue Structure 37
    Chart 3: Net Income 37
    Reference: None
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    97933031
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097933031
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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