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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/38435


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/38435


    Title: 獵人學校之行銷推廣計畫
    Business plan for running hunter school
    Authors: 黃脩程
    Huang, Ray
    Contributors: 何小台
    Ho, Chester
    黃脩程
    Huang, Ray
    Keywords: 行銷推廣計畫
    Date: 2009
    Issue Date: 2010-06-15 16:24:51 (UTC+8)
    Abstract: 獵人學校之行銷推廣計畫
    None
    1. Exclusive Summary……………………………………………………………..…5
    1.1 Market Mission……………………………………………………………………5
    2. Taiwan Tourism Background………………………………………………………6
    2.1 Current Situation……………………………………………………………….6
    3. Company Overview……………………………………………………………………9
    3.1 History………………………………………………………………………10
    3.2 Corporate Vision……………………………………………………………….10
    3.3 Organization Structure & assignment………………………………………….10
    3.4 New Member Recruiting & training………………………………………….12
    3.5 Product design………………………………………………………………..13
    4. Marketing Plan……………………………………………………………………20
    4.1 SWOT Analysis……………………………………………………………….20
    4.2 Implementation Strategy……………………………………………………...23
    4.2.1 Target Audience……………………………………………………….23
    4.2.2 Competitors……………………………………………………………23
    4.2.3 Short-term, Middle-term & long-term Objectives……………………24
    4.2.4 Strategy Considerations………………………………………………28
    4.2.4.1 Making up A Legend…………………………………..…………28
    4.2.4.2 Advertisement…………………………………………………….29
    4.2.4.3 Innovative product package……………………………..……….36
    4.3 Multi-platform………………………………………………………………..37
    5. Financial Data…………………………………………………………………….42
    6. Conclusion………………………………………………………………………..47
    7. Useful Website…….………………………………………………………………….48
    8. Appendix………………………………………………………………………….49
    Reference: 7. Useful Websites
    http://www.cidal.com.tw/
    Cidal Hunter School
    http://admin.taiwan.net.tw/indexc.asp
    Tourism Bureau – Tourism policy
    http://www.ey.gov.tw/mp?mp=1
    Executive Yuan Major Policy website
    http://near.archives.gov.tw/
    National File Index Net
    http://admin.taiwan.net.tw/
    Tourism Bureau, Executive Yuan, R. O. C.
    http://erv.ec-media.com.tw/Gov/Article.aspx?Lang=1&SNo=03002347
    East Rift Valley National Scenic Area Administration Policy and Statistics
    http://www1.travelrich.com.tw/
    Travelrich Travel Net
    http://www.ezfly.com/default.aspx
    Ezfly Travel Net
    http://www.startravel.com.tw/
    Star Travel Net
    http://www.liontravel.com/
    Lion Travel Company
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    96933014
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096933014
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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