政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/38424
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113318/144297 (79%)
造访人次 : 50962500      在线人数 : 921
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/38424


    题名: 駐台灣國際採購處的國際競爭優勢之研究- 以美國大型通路商之駐台灣國際採購處為例 -
    Taiwan International Procurement Office ( IPO ) in an Age of Globalization - A Study on Major US Specialty Retail IPO in Taiwan
    作者: 王治中
    Wang，Daniel C.
    贡献者: 翁永和
    Weng，Yungho
    王治中
    Wang，Daniel C.
    关键词: 國際採購處
    全球化
    自有品牌
    採購
    IPO
    Globalization
    Private Label
    Procurement
    日期: 2006
    上传时间: 2010-04-08 16:57:48 (UTC+8)
    摘要: 經濟全球化的潮流之下,企業在國際市場中的競爭日益嚴酷,企業母體與全球子公司分工體系緊密結合早已是企業生存與提升競爭力最重要也是最基本的策略。 跨國公司若要落實執行其全球策略,海外子公司的政策,必需與母公司有密切的動態配合,尤其是企業全球佈局策略演進變化方面,才能達到全體目標一致的加分效果。

    本研究旨在探討跨國公司,尤其是大型通路商,在進行企業內部資源以及分工策略時,以何種策略安排可以達到最佳績效。 通路商的經營模式較品牌大廠複雜,其國際採購處的經營模式,更有別於一般資訊品牌的國際採購的經營模式。 因其面對和管理的供應廠商,為數龐大,產業別多樣,通路商的國際採購處,必需針對不同產業有不同的產品開發模式,這又增加了管理上的難度,再加上產品多樣,非打國際品牌,相對稀釋採購量( Buying Power )。 與供應商的協商技巧和管理策略更形重要。

    台灣向來為資訊品牌大廠設立國際採購處的第一選擇。 但是近年來,由於台灣勞力成本增加,產業外移已成生存趨勢,加上兩岸交通成本偏高,各知名國際採購處紛紛將遠東總部移往中國。 駐台的國際採購處要如何保持其競爭優勢為學界與實務界應同時注意的主題。

    本研究個案為美國大型通路商在台灣設立的採購處,其在台灣設立三十年餘,由驗貨中心,演變為策略採購重鎮,經歷組織縮編,再因變革成效顯著,得以擴大台灣組織規模,其過程值得深入探討。 本研究透過個案公司之發展,先從國際採購產業界之整體環境機會,繼而分析了解個案公司競爭優劣勢,由外而內探討其企業經營模式並歸納出為來發展之建議。

    研究結果發現,創新與增加競爭力是企業唯一生存的法則,創新不侷限於產品創新,個案成功於商業模式創新,經營方式創新,以及找到台灣產業與母公司配合的最佳模式,才能在遠東區勝出,勝於香港彈性的經貿制度以及中國大陸低廉的成本。然而,這樣的競爭力能持續多久,除了企業本身必須持續創新與增加競爭力,由於出貨生產工廠大都位於中國,台灣政府對兩岸的政策也會影響台灣的競爭力。
    Globalization, procurement automation, outsourcing, and supply market instability have simultaneously elevated the procurement discipline and increased supply management challenges.

    Procurement executives recognize that responding to these challenges will require them to upskill their teams, adopt new sourcing, compliance, and supply management strategies, and improve systems infrastructures to drive continuous improvements in supply costs and performance and demonstrate strategic value to the enterprise.

    However, moving from tactical or transactional sourcing operation to a more strategic view often starts with combining buys across divisions and consolidating suppliers can enable better negotiating leverage.

    Globalization is driving this interest in strategic sourcing operation and analytics because it has vastly multiplied the complexity of supplier relationships. IPOs ( International Procurement Office ) are "dancing with a lot of partners," says Dr. John Vande Vate, executive director of the Executive Masters in International Logistics program at Georgia Tech University. These partners include the contract manufacturers themselves, their suppliers, and third-party logistics providers.

    This operation complexity has sourcing managers looking beyond lowering costs to assuring supply. That requires buying organizations to shift methodology. They need to use technology not to beat suppliers up on price, but to get more flexibility.

    Expect the trend in global sourcing to increase. Driving the trend are cost advantages, best-market capabilities, and shared risk. Leading procurement practices include:
    * A strong procurement infrastructure that enables strategic supply initiatives.
    * Rationalization of the global and regional supplier base, including supplier-managed inventory and replenishment.
    * Electronic sourcing to manage requests for information, quotations, and requests for proposal and supplier awards.
    * Electronic procurement order processing for non-strategic goods and services.
    * Daily performance monitoring and supplier scorecards.

    The case company in this essay, RadioShack Corporation, is executing its Strategic Growth Plan aimed at reinvigorating the retail experience and leveraging the company`s sourcing expertise. This research is aimed to discuss how an IPO ( or Global Sourcing ) in Taiwan can lead the way to comply and complement company’s Strategic Growth Plan; how to renew RadioShack Global Sourcing’s vision and strategic focus; how to add value to the products by entering product life cycle at early stage; how to enhance RadioShack brand through third party channels; and how to transform current transaction buying organization to Strategic Sourcing Function Team.
    參考文獻: 一、中文部分
    1、于卓民，「國際企業環境與管理」，台北，華泰文化事業公司出版，2002年9 月。
    2、王忠宗、許成，1990，《採購學》，台北：國立空中大學
    3、李吉仁、陳振祥(1997)，「國際分工與廠商策略選擇–ＯＤＭ的策略架構」，第五 屆產業管理研討會，台北。
    4、陳振祥，1996，ＯＤＭ策略之理論架構與實證，台灣大學商學 研究所博士論文。
    5、陳家樂，2004年10月，2003年全球主要代工製造服務廠經營績效分析，工研院IEK-ITIS計畫。
    6、葉至誠、葉立誠，1999，「研究方法與論文寫作」，台北：商鼎文化出版社
    7、湯明哲、李吉仁，1999年12月，「外包與專業製造廠商-雙贏的策略」，遠見雜誌
    8、趙裕文，1998，「跨國委託製造對台灣資訊電子廠商營運能力之提昇效果」，中山管理評論，六﹙四﹚：1113-1136
    9、劉碧珍，翁永和 (2000), 「影響台灣廠商外銷接單與出口行為因素之探討」經濟部研究報告
    10、司徒達賢，「策略管理」，遠流出版社，1995年5 月。
    11、波特著‧李明軒、邱如美合譯，1996，「國家競爭優勢」，台北：天下文化。12、波特著‧李明軒、邱如美合譯，1999，「競爭優勢」，台北：天下文化。
    13、波特著‧周旭華譯，1998，「競爭策略」，台北：天下文化。
    14、Robert K. Yin 著,尚榮安譯,，2001，「個案研究法」，台北：弘智文化事業有限公司。
    參考網站
    15、中華民國對外貿易發展協會 http://www.investintaiwan.org.tw/
    16、資策會資訊市場情報中心 http://mic.iii.org.tw/index.asp
    17、電子時報 http://www.digitimes.com.tw/
    18、經濟部工業局 http://www.moeaidb.gov.tw/
    二、英文部分
    1. Ansoff, H. I. (1965), Corporate Strategy, New York, McGraw-Hill
    2. Birou, L. and Fawcett S.(1993)，International Purchasing : Benefit, Requirement and Challenges, International Journal of Purchasing and Material Management, Vol. 29, No.1, pp.28-37
    3. Booz, Allen and Hamilton (1982)，New Products Management for the 1980s, New York: Free Press
    4. Brush, T.H., Martian C.A. & Karnani A. (1999) , The Plant Location Decision in Multinational manufacturing Strategy Perspectives, Production and Operations Management, Vol. 8, No2, pp109-132
    5. Carter, J. and Narasimhan, R. ( 1994 ): The Role of Purchasing and Materials Management in Total Quality Management and Customer Satisfactions, International Journal of Purchasing and Materials Management, Vol. 30, No. 3 pp.2-13
    6.Chen, Xiangming (1994) , The New Spatial Division of Labor and Commodity Chains in the Greater South China Economic Region, in Gary Grerffi & Miguel Korzeniewicz (eds.), Commodity Chains and Global Capitalism, Westport, Connecticut: Greenwood Press, pp166-186
    7. Cooper, R.G. and Kleinschmidt, E.J. (1996), Winning Business in Product Development: The Critical Success Factors, Research-Technology Management, Vol. 39, p.18-29
    8. Cooper, R.G., Kleinschmidt, E.J. (1997), Winning Businesses in Product Innovation Management, Vol. 14, p. 132
    9. Crawford, C. Merle (1991), New Products Management, 4th edition, Richard D. Irwin, INC., p.11.
    10. Dean, J. (1950), Pricing policies for new products, Harvard Business Review, November, Vol. 28 No. 6, pp. 45-53.
    11. Dobler, D.W., Burt, D.N., and Lee, L. (1984), Purchasing and Material Management: Text and Cases, McGraw-Hill, New York, NY.
    12. Dunning, J. H. (1973), The Determinants of International Production, Oxford Economic Paper
    13. Dunning, J. H. (1981), International production and the Multinational Enterprise, George Allen & Unwin
    14. Dunnng, J.H. & M.R., Alan ( 1985 ), The Influence of Hymer’s Dissertation on the Theory of Foreign Direct Investment, American Economic Review, Vol. 75, No.2, pp. 228-232
    15. Ellram, L.M.(1991),” Supply Chain Management- The Industrial Organization Prespective” , International Journal of Physical Distribution & Logistics Management , Vol:21 , No:1 , pp13-22.
    16. Ellram, L.M., & Carr, A., (1994),” Strategic Purchasing: A History and Review of the Literature, , International Journal of Purchasing and Materials Management , Vol:30 , No:2 , pp10-18.
    17. Freeman, Virginia T. and Cavunato, J.L. (1990),” Fitting Purchasing to the Strategic Firm: Frameworks, Processes, and Values, Journal of Purchasing and Materials Management , Vol:26 , No:1 , pp6-10.
    18. Gereffi, Gary& Pen, Mei-lin ( 1994 ), The Globalization of Taiwan’s Garment Industry, Edna Bonacich, Lucie Cheng, Norma Chinchilla, in Nora Hamilton & Paul Ong ( eds.), Global Production: The Apparel Industry in the Pacific Rim, Philadelphia: Temple University Press, pp. 126-146
    19. Gobeli, D. H. and Brown, D. J. (1987), Analyzing Product Innovations, Research Management, pp. 25-31
    20. Handfield, R.B. (1994). Avoid the Pitfalls in Supplier Development , Sloan Management Review Vol. 40, No2, pp.37-49
    21. Heide, J. B. & George. J. (1990). Alliances in industrial Purchasing：the determinates of joint action in buyer-supplier relations. Journal of Marketing Research, Vol27, p.24-36.
    22. Heinritz, S. F. & Farrell, P. (1981). Purchasing: Principles and Applications , Prentice-Hall, Englewood Cliffs, NJ.
    23. Hill, Charles W. L., Hwang, Peter & Chan, W. Kim (1990), An Eclectic Theory of the choice of International Entry Mode, Strategic Management Journal, Vol. 11, pp.117-128
    24. Hobday, M. (1995), Innovation in East Asia: the challenge to Japan. Brookfield, VT: Edward Elgar.
    25. Keegan, Warren (1998), Global Marketing Management ﹙6th edition﹚Prentice-Hall, Englewood Cliffs, NJ.
    26. Kohn, Lawrence F. (1993), Global Sourcing: Broadening your Supply Horizons,. Business Forum, Winter/Spring
    27. Kolter, P., (1997), Marketing Management. Prentice Hall, Englewood Cliffs,
    28. Leenders, M. (1993), Purchasing and Supply Management, McGraw-Hill Irwin, Chicago IL.
    29. Levitt, T. (1965), Exploit the product life cycle, Harvard Business Review, November-December, pp. 81-94.
    30. Levitt, T. (1966), Innovative Limitaiton, Harvard Business Review, p. 63
    31. Levitt, T. (1983), The globalization of markets, Harvard Business Review, Vol. 61 No. 3, May/June, pp. 92-102.
    32. Monczka, Robert and Giunipero, Larry , (1990), Purchasing Internationally, Chelsea MI: Bookcrafters.
    33. Monczka, Robert and Trent, R. , (1991), Achieving World-class Supplier Quality, Total Quality Management, Vol. 10, No.6, pp 927-938.
    34. Monczka, Robert and Trent, R. , (1991), Global Sourcing : A Development Approach, International Journal of Purchasing and Material Management, Vol. 27, No.2, pp 2-8.
    35. Naughton, Barry ( 1997), The Emergence of the China Circle, in Barry Naughton (ed.), The China Circle: Economic and Technology in the PRC, taiwan, and Hong Kong, Washington, DC: Brookings Institution Press, pp. 4-9.
    36. Porter, Michael E., (1980). Competitive Advantage, N.Y: Free Press.
    37. Porter, Michael E. (1985), Creating and Sustaining Superior Performance, Free Press, New York
    38. Porter, Michael E., (1986). Changing Patterns of International Competition, California Management Review, 282：9-37.
    39. Prahalad, C. K. & Y. L. Doz, (1987). The Multinational Mission, N.Y.：The Free Press
    40. O’Harra Brad, Fred Palumbo, Paul Herbig,(1993) “Industrial Trade Shows Abroad “ Industrial Marketing Management, Vol: 22,
    41. Ohmae, K. (1989). The Global logic of strategic alliances, Harvard Business Review, Vol.67, Issue2, p.143-155.
    42. Onkvisit and Shaw (1989), Product life cycles and product management.
    43. Rajagopal and Bernard (1994), Global Procurement : Motivations and Strategy, Marketing Intelligence& Planning, Vol.12, No. 9, pp.4-17
    44. Robock and Simmonds (1989), International Business and Multinational Enterprises, Irwin
    45. Rogers, E. M. (1976) New Product Adoption and Diffusion. Journal of Consumer Research. Volume 2 March, pp. 290 -301.
    46. Scully, Joseph I. and Fawcett, Stanley E. (1994), International Procurement Strategies: Challenges and Opportunities for the Small Firm, Production and Inventory Management Journal, Vol.35, No. 2, pp.39-46
    47. Spekman R.E. (1981), Segmenting Buyers in Different Types of Organizations, Industrial Marketing Management, 10, pp.43-38
    48. Spekman R.E. (1988), Perceptions of Strategic Vulnerability among Industrial Buyers and its Effect on Information Search and Supplier Evaluation, J. Business Res. 17: pp. 313-326
    49. Sturgeon, Tim J. (1999): Turn-key production networks: industry organization, economic development, and the globalization of electronics contract manufacturing. PhD dissertation, University of California Berkeley
    50. Vambery, Robert G and Um, Tae Yun (1993), Global export strategy: High techinology transfer model for accelerating developing country growth, Multinational Business Review, Fall.
    51. Vernon, Raymond (1966), International Investment and International Trade in the Product Cycle.
    52. Watts C. and Hahn, C. ( 1993 ): A General Model for Understanding Buying Behavior Journal of Marketing, vol. 36 pp.12-19
    53. Webster F.E. Jr. and Wind Y. ( 1972 ): A General Model for Understanding Buying Behavior Journal of Marketing, vol. 36 pp.12-19
    54. Wells, Louis T. (1968) A Product Life Cycle for International Trade? Journal of Marketing, July
    55. Yin, R. K. (1984). Case study research: Design and methods. Newbury Park, CA: Sage.
    56. Yip, G.S. (1989), Global Strategy in a world of nations, Sloan Management Review, Fall, pp. 29-41
    57. Yip, G.S. and Coundouriotis, G.A. (1992), Diagnosing global strategy potential: The world chocolate confectionery industry, Planning Review, Jan/Feb, pp. 5-14
    58. Yu, C.M.J. (1988), & Ito K., Oligopolistic Reaction and Foreign Direct Investment: The Case of the U.S. Tire and Textiles Industries”, Journal of International Business Studies, Vol. 19, No.3, pp. 449-460
    59. http://www.bcg.com The Boston Consulting Group
    60. http://www.radioshack.com RadioShack Corporation
    描述: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    90932111
    95
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0090932111
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    93211101.pdf13KbAdobe PDF2975检视/开启
    93211102.pdf15KbAdobe PDF2876检视/开启
    93211103.pdf37KbAdobe PDF21174检视/开启
    93211104.pdf61KbAdobe PDF21209检视/开启
    93211105.pdf52KbAdobe PDF21719检视/开启
    93211106.pdf375KbAdobe PDF24304检视/开启
    93211107.pdf119KbAdobe PDF211711检视/开启
    93211108.pdf640KbAdobe PDF26475检视/开启
    93211109.pdf920KbAdobe PDF21990检视/开启
    93211110.pdf33KbAdobe PDF2992检视/开启
    93211111.pdf59KbAdobe PDF21992检视/开启
    93211112.pdf778KbAdobe PDF24604检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈