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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 國科會研究計畫 > Item 140.119/3796

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/3796

Title:	品牌態度與品牌忠誠形成原因之探討：以交易成本分析為理論基礎
Other Titles:	A Study on the Formation of Brand Attitudes and Loyalties---Using Transaction Cost Analysis as the Theoretical Base
Authors:	邱志聖
Keywords:	交易成本;品牌態度;品牌忠誠度;科技期望 Transaction cost;Brand attitude;Brand loyalty;Technology expectancy
Date:	2001
Issue Date:	2007-04-18 16:36:12 (UTC+8)
Publisher:	臺北市：國立政治大學國際貿易學系
Abstract:	This study developed and empirically tested a model examining the antecedents of consumer loyalty toward internet service providers (ISPs). Based on an internet survey in Taiwan, this study showed that perceived value is very important in generating overall customer satisfaction and loyalty intention toward an ISP, and that perceived trust of an ISP enhances perceived value, overall satisfaction, and loyalty intention. However, the study demonstrated that future ISP expectancy exerted a negative influence on a consumer`s overall satisfaction and loyalty intention toward their ISP.
Description:	核定金額：529200元
Data Type:	report
Appears in Collections:	[國際經營與貿易學系 ] 國科會研究計畫

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