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    題名: 旗艦廠商投資母國區位選擇之研究
    作者: 吳秉鴻
    Wu, Ping Hung
    貢獻者: 邊泰明
    吳秉鴻
    Wu, Ping Hung
    關鍵詞: 旗艦廠商
    投資母國
    區位選擇
    多項羅吉特
    flagship firm
    home country
    investment locations
    multinomial logit model
    日期: 2007
    上傳時間: 2009-09-19 13:19:12 (UTC+8)
    摘要: 綜觀台灣過去數十年來的產業經濟發展歷程，在國際間有許多正面的評價，稱之為「台灣經濟奇蹟」。在政府政策致力於塑造有利於科技產業發展的環境下，製造業為台灣產業帶來重大的貢獻，當我國不同的產業類別之製造業發揮其優勢競爭力的同時，亦使得台灣地區北、中、南三大區域發展出各自獨特且具有潛力的製造業特性。

    事實上，區域產業特性與賦能之優劣將可透過區域中廠商與行動者的活動來表現，尤其是區域中的模範角色，是檢視區域中有無可學習的模範者和模仿其整體投資階段過程的重要指標，對於區域內外企業進駐和設立工廠的組織決策相當重要（Bandura, 1986; van Praag, 1996; Kriegesmann, 1999; Fornahl, 2003）。這樣的仿效行為將指向區域中旗艦廠商投資設廠區位選擇與組織決策行動，換句話說，旗艦廠商（flagship firm）是區域發展中重要的模範角色（role model）（Fornahl, 2003），而其區位選擇與組織決策行為對於區域發展將佔有舉足輕重的地位。另一方面，過去傳統投資區位選擇的討論，多論及單一廠商設立工廠在地理空間的決策行為。然而本研究認為旗艦廠商多工型工廠（multiplant）的特性在組織決策上的區位選擇行為，面對各區域經濟與產業發展特性的差異，應有不同於過去文獻與理論的考量。

    是故，本研究透過天下雜誌公佈台灣地區2007年製造業1000大廠商，聚焦台灣地區製造業旗艦廠商面對投資母國區位選擇的考量，透過旗艦廠商在台投資多工型工廠歷程決策之整體分析，藉由投資時間與空間區位，以及廠商組織型態面向的討論，了解台灣地區旗艦廠商投資多工型工廠於母國區位選擇之因素。透過多項羅吉特模型的實證研究，本研究歸納研究成果，提出下列政策建議：

    一、推動企業總公司在地化發展，有助區域內旗艦廠商再投資母國之活動

    二、透過旗艦廠商在區域內之投資經驗，引導再投資活動，以利區域發展

    三、區域內產業特性強化與升級，以加強區域高科技產業支撐力

    四、科學工業園區與區域內科技基礎產業優勢分進合擊，提升產業關聯性

    五、提升區域總體經濟發展，有助於吸引區域內高科技產業再投資之活動
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    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0952570221
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