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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/37019


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/37019


    Title: 智利酒行銷中國之商業計畫
    Commercialization of Chilean wine in China
    Authors: 歐東尼
    Antonio Ortiz
    Contributors: 吳文傑
    Jack Wu
    歐東尼
    Antonio Ortiz
    Keywords: 智利
    Date: 2008
    Issue Date: 2009-09-18 20:29:10 (UTC+8)
    Abstract: 智利酒行銷中國之商業計畫
    Abstract
    Chilean wine is not well known in China so I want to study this and look at how it can be promoted more in China. Today Chile and the P.R.C. have multiples exchange channels like Free Trade Agreements (FTA) which offer both countries many benefits. This document will be how I can facilitate interaction between Chilean producers of wine and Chinese consumers of wine.

    Firstly I will examine the market of Chilean wine in China with a special focus on market share, ranking, competition, strengths and weakness; and overall strategy. Secondly I will analyze the FTA between Chile & China with respect to the wine market share and the scope for the coming years. Finally, I will analyze the consumption of wine in Greater China and how the wine consumption behavior has changed in recent years.
    Reference: Bibliography
    1. Anderson, Kym. 2004. The world’s Wine Markets Globalization at work.
    2. Botos, E.P. 1990.Vine and wine economy.Amsterdam: ELSEVIER.
    3. Cambell, Gwyng, Guibert, Nathalie. 2007. Wine, society and globalization Multidisciplinary perspective on the wine industry.
    4. Eisenman, Joshua, Heginbothan, Eric and Mitchell, Derek. 2007. China and the Developing world, Beijing strategy for the Twenty first century. Armonk, N.Y.: M.E. Sharpe.
    5. Naughton, Barry. 2007. The Chinese economy: transitions and growth. Cambridge, Mass.: MTI Press.
    -Other References
    1. Cabrera, Pablo. 2007. “Chile y China reflexiones para una agenda integral” Working Paper Series, edited by National Bureau of Economic Trade Chile. http://www.direcom.cl
    2. Chilean Government. 2007. “La primera fase de negociaciones del tratado de libre comercio entre Chile y China (Bienes)” Working Paper Series, edited by National Bureau of Economic Trade Chile. http://www.direcom.cl
    3. Chilean Government.2008. “La segunda fase de negociaciones del tratado de libre comercio entre Chile y China (servicios e inversiones)” Working Paper Series, edited by National Bureau of Economic Trade Chile. http://www.direcom.cl
    4. Chilean Government.2008. “Relaciones economicas entre Chile y China: Evaluacion a 2 años del TLC” Working Paper Series, edited by National Bureau of Economic Trade Chile. http://www.direcom.cl
    5. China Chamber of International Commerce. 2008. “Market analysis imported wine” Working paper Series CCPIT Specialized Sub-Council of Agriculture, edited by China Chamber of commerce.
    6. Gouzheng, Lu. 2006. “Las Relaciones Económicas y Comerciales entre China y Chile en su Etapa de Desarrollo Maduro.” in Chile y China: Reflexiones para una Agenda Integral, edited by Embajada de Chile and Instituto de Relaciones Internaciones Contemporáneas de China.26-43.
    7. Gutiérrez, Hernán. 2006. “Nuevas Perspectivas para la Cooperación Sino-Chilena Sugerencias.” In Chile y China: Reflexiones para una Agenda Integral, edited by Embajada de Chile and Instituto de Relaciones Internaciones Contemporáneas de China. 44-46.
    8. Jiang, Tingsong and Mckibbin, Warwick J. 2008. “What Does a Free Trade Area of the Asia Pacific mean to China.” Brookings Global Economy and Development, working paper 23. http://www.brookings.edu/papers/2008/08_trade_china_mckibbin.aspx
    9. Matus, Mario. 2006. “La Política Comercial de Chile.” En Chile y China: Reflexiones para una Agenda Integral, edited by Embajada de Chile and Instituto de Relaciones Internaciones Contemporáneas de China. 21-25.
    10. Reiss.Stephen.2005. “The Chinese Wine Market, an Industry Analysis” Working paper Series first US Wine Delegation to P.R. China , edited by US wine association.
    11. Ryde.Robert P. 2007. “International workshop on Chinese wine market” Working paper Series Wine Industry Report, edited by USA Chamber of commerce.
    12. Vertumne international &Associes.2004. “The Chinese wine market Opportunities and threats” http://www.vitisphere.com/elettre/pdf_fichiers/China_report_200ppdf.
    13. Workman. Daniel.2008. “Imported China Wine Trade Leads” Working Paper Series, edited by US wine association.
    http://www./multinationalexpansion.suite101.com/article.cfm/imported_wine_trade_leads_in_china / ()
    -Other Sources
    1. Asia-Pacific Economic Cooperation (APEC) http://www.apec.org/
    2. China Alcohol Industry Association.
    http://www.cada.cc/detail.asp?id=1544
    3. Dirección de Promoción de Exportaciones (Pro-Chile) http://www.prochile.cl/
    4. Economic Commission for Latin America and the Caribbean, United Nations (ECLAC) http://www.eclac.org/default.asp?idioma=IN
    5. General Directorate for International Economic Affairs Chile (DIRECON) http://www.direcon.cl/
    6. Ministry of Foreign Affair Chile http://www.minrel.gov.cl/prontus_minrel/site/edic/base/port/home.php
    7. Ministry of Foreign Affairs People Republic of China http://www.fmprc.gov.cn/eng/
    8. National Customs Service Chile http://www.aduana.cl/prontus_aduana_eng/site/edic/base/port/home.html
    9. Pacific Economic Cooperation Council (PECC) http://www.pecc.org/mainpage.htm#
    10. Trade association Wines of Chile.
    www.winesofchile.org/news/51
    -Newspapers (Printed and online editions)
    1. China.org.cn, online newspaper (http://www.china.org.cn/)
    2. El Mercurio (www.elmercurio.com)
    3. People’s Daily (http://english.people.com.cn)
    4. The China Post (http://www.chinapost.com.tw)
    5. The Wall Street Journal (www.wsj.com)
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    96933054
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096933054
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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