政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/37017
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 51015032      Online Users : 907
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/37017


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/37017


    Title: 汽車公司在台子公司之縱剖圖
    Profile of an automobile company subsidiary
    Authors: 劉力群
    Liu, Richard
    Contributors: 何小台
    Ho, Chester
    劉力群
    Liu, Richard
    Keywords: 汽車公司
    Date: 2008
    Issue Date: 2009-09-18 20:28:48 (UTC+8)
    Abstract: 汽車公司在台子公司之縱剖圖
    Profile of an Automobile Company Subsidiary
    By
    (Richard Liu)




    In 2008 Audi, the German Automotive company, decided to expand their operations to Taiwan and by doing so initiated a series of decisions that lead them on a path to create the infrastructure detailed within. This paper will seek to describe the process and the tools needed to establish the subsidiary, including the process of which these employees sought to establish themselves.
    The first portion describes the timeline and environment at the time, including Audi’s financial position at the end of 2007, leading to their decision to enter the Taiwan market.
    The second portion describes each core value, detailing why each value was selected, and ultimately how that drives the company to achieve the goals set before them.
    Finally the last portion details each position and its main drivers, including processes and targets.
    In the conclusion, the paper will look toward the future and assess how well the company has been achieving its goals, and speculate on the success of the subsidiary in this market.
    Reference: References
    Wei, Daniel. Personal INTERVIEW. February 2009.
    Daniel Khoo, Managing Director . Personal INTERVIEW. February 2009.
    CheeCheng Hong, Finance Director. Personal INTERVIEW. February 2009.
    Bing Chen, Business Development Director. Personal INTERVIEW. February 2009.
    Charles Wu, Product and Pricing Manager. Personal INTERVIEW. March 2009.
    Dietmar Wuest, Product and Pricing Manager . Personal INTERVIEW. March 2009.
    Andrea Lo, Logistics Manager. Personal INTERVIEW. March 2009.
    Daniel Wei, Area Sales Manager. Personal INTERVIEW. March 2009.
    Wynonna Chen, Service Marketing Manager. Personal INTERVIEW. March 2009.
    Chelsea Hou, Communications Manager. Personal INTERVIEW. March 2009.
    Helen Huang, Parts Manager . Personal INTERVIEW. April 2009.
    Stephanie Huang, Business Development Manager. Personal INTERVIEW. April 2009.
    Irene Hung, Events Manager . Personal INTERVIEW. April 2009.
    Jenny Lai, Logistics. Personal INTERVIEW. May 2009.
    Andy Ping, Homologation Manager. Personal INTERVIEW. May 2009.
    Kerry Chung, After Sales Specialist. Personal INTERVIEW. May 2009.
    All research done for this paper was original research obtained via interviews and observation conducted from 9/23/2008 – 6/4/2009
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    96933042
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096933042
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

    Files in This Item:

    File Description SizeFormat
    304201.pdf95KbAdobe PDF2888View/Open
    304202.pdf63KbAdobe PDF21010View/Open
    304203.pdf64KbAdobe PDF2804View/Open
    304204.pdf66KbAdobe PDF2884View/Open
    304205.pdf116KbAdobe PDF2930View/Open
    304206.pdf104KbAdobe PDF2956View/Open
    304207.pdf68KbAdobe PDF2923View/Open
    304208.pdf108KbAdobe PDF2866View/Open
    304209.pdf1023KbAdobe PDF21218View/Open
    304210.pdf85KbAdobe PDF2906View/Open
    304211.pdf74KbAdobe PDF2925View/Open
    304212.pdf64KbAdobe PDF2943View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback