政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/37014

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/37014

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/37014

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/37014

題名:	歐洲主要市場奈米科技產品之商業化 Nano technology product commercialization in key european markets
作者:	何淑珊 Sampath, Shubha
貢獻者:	何小台 Ho, Chester 何淑珊 Sampath, Shubha
關鍵詞:	奈米科技
日期:	2008
上傳時間:	2009-09-18 20:28:19 (UTC+8)
摘要:	歐洲主要市場奈米科技產品之商業化 Objectives of the research: To identify commercial possibilities and develop an entry strategy for Nano technology product in the healthcare segment for key Western European markets. To investigate the Benelux and German customer landscape by collecting data via hospital and field expert interviews. To compile the research findings to formulate the Europe market entry strategy and provide future recommendations. Executive Summary This paper sets out to research the European market entry possibilities of ‘Nano technology Product’, an antimicrobial surface treatment that uses nano-scale technology to kill bacteria and viruses upon contact. Through face-to-face interviews with infectious disease professionals in the hospital environment, a research was conducted to understand, what needs end-users have and which procedures and products are currently employed. Furthermore, the research aimed to reveal how aware potential customers are about nanotechnology in general and ‘Nano technology Product’ in specific, what institutions govern the landscape and how end users’ budgets are set. Based on an analysis of the institutional landscape in the Netherlands, Germany and Belgium, a recommended market entry strategy is created for the ‘Nano technology Product’.
參考文獻:	Articles & Reports  Karchmer, Durbiny, Simontony, & Farry (2002), Cost-effectiveness of active surveillance cultures and contact/droplet precautions for control of methicillin-resistant Staphylococcus aureus, Journal of Hospital Infection  IGZ (Inspectie voor de Gezonsheidszorg, or Healthcare Inpection) (2008), Rapport van het onderzoek naar het peroperatief proces in de IJsselmeerziekenhuizen te Lelystad en Emmeloord op 5 en 12 september 2008, available on www.igz.nl  Kim, Oh & Simor (2001), The economic impact of methicillin-resistant Staphylococcus aureus in Canadian hospitals, Infection Control & Hospital Epidemiology  Kunori, T. (2001), Cost-effectiveness of different MRSA screening methods, Journal of Hospital Infection  Wertheim, H.F.L. et al. (2004), Low prevalence of methicillin-resistant Staphylococcus aureus (MRSA) at hospital admission in the Netherlands: the value of search and destroy and restrictive antibiotic, Journal of Hospital Infection  Stone, K. (2008), The Rise of MRSA in Pigs and the Health Risk to Humans, http://www.naturalnews.com/023725.html Websites  http://www.cbo.nl/english/article20030512115620/articleCBOextra_view, Accessed November, 11 2008  http://www.allesovermrsa.nl/, Accessed on December, 10 2008  www.cdc.com, Accessed on December, 12 2008  https://www.cia.gov/library/publications/the-world-factbook/, Accessed on December, 13 2008  https://portal.health.fgov.be/portal/page?_pageid=56,4190386&_ dad=portal&_schema=PORTAL&_menu=menu_3_1, Accessed on November, 11 2008  http://www.iph.fgov.be/Index.asp?Lang=EN&Proc=MISSION, Accessed on November, 31 2008  http://www.rivm.nl/en/aboutrivm/what/, Accessed on November, 11 2008  http://www.vah-online.de/cmsmadesimple/index.php?page=vah-2, Accessed on November, 11 2008  http://www.infectieziekten.org/, Accessed on December, 11 2008  http://www.wip.nl/UK/, Accessed on December, 11 2008  http://www.vah-online.de/cmsmadesimple/uploads/PDF/FlyerVAH_116.pdf, Accessed on December, 5 2008  http://www.ilpi.com/msdS/ref/concentration.html, Accessed on December, 12 2008  http://www.rki.de/cln_100/nn_201414/DE/Content/Infekt/Krankenhaushygiene/Kommission/Downloads/Ausbr__Rili,templateId=raw,property=publicationFile.pdf/Ausbr_Rili.pdf, Accessed on December, 12 2008 Articles & reports • Amnesty International (2008), Voorwoord jaarboek 2008: Geschonden beloften. http://www.amnesty.nl/bibliotheek_vervolg/jaarboek2008_voorwoord • Cernic, J.L. (2008), Corporate Responsibility for Human Rights: A Critical Analysis of the OECD Guidelines for Multinational Enterprises, Hanse Law Review. • Books • Sachs, Jeffrey D. (2008) Common Wealth: economics for a crowded planet, Londen: Penguin Books Ltd.
描述:	碩士國立政治大學國際經營管理碩士班(IMBA) 95933056 97
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0095933056
資料類型:	thesis
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
305601.pdf		99Kb	Adobe PDF2	846	檢視/開啟
305602.pdf		65Kb	Adobe PDF2	759	檢視/開啟
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305615.pdf		102Kb	Adobe PDF2	867	檢視/開啟
305616.pdf		702Kb	Adobe PDF2	1434	檢視/開啟

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