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    題名: 台灣醫療旅遊群聚
    Taiwan medical tourism cluster
    作者: 蔡少鳳
    Choi, Sieu Fon
    貢獻者: 吳文傑
    Wu, Jack
    蔡少鳳
    Choi, Sieu Fon
    關鍵詞: 醫療旅遊
    日期: 2008
    上傳時間: 2009-09-18 20:28:06 (UTC+8)
    摘要: 台灣醫療旅遊群聚
    Medical Tourism is an emerging phenomenon wherein patients travel across national borders to receive medical treatment. The medical tourism is recently one of the fastest-growing industries around the world, with healthcare tourism in Asia rising at more than 20% per year. It is estimated that this industry’s revenue will rise from about US$60 billion in 2006 to about US$100 billion worldwide by 2012. For the benefit of economic growth and the development of the medical industry, Taiwan where medical care can be delivered with high medical quality and technology at reasonable cost, wants a slice of this pie and endeavors to become a global medical tourism hub.

    .Aim of this thesis is to provide a descriptive and analytical overview of Taiwan medical tourism cluster and its potential for growth in the global medical tourism. The cluster and Porter’s diamond analysis of Taiwan medical tourism clarifies that successful development of healthcare and tourism clusters, individually and jointly, is crucial to gain competitive advantage in Asia.
    參考文獻: REFERENCES
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    4. Dan Cormany. November 2008. Taking a Pulse on Potential Medical Tourism Destination. Medical Tourism Magazine, Issue 7.
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    53. 陳文華，「如何建立國際醫療商業模式」，國立臺灣大學商學研究所，民國97年10月
    54. 吳明彥，「醫界新藍海---醫療服務國際化之策略規劃」，台灣私立醫療院所協會，民國96年03月
    55. 朱子斌華，「人市場及大陸市場國際醫療之開拓」， 臺北醫學大學進修推廣部 主任， 民國97年10月
    描述: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    95933055
    97
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0095933055
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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