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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/37010

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/37010

Title:	加州乾洗公司宅配洗衣服務商業企劃 Business plan for California dry-cleaning (caldry) mailing logistic service (MLS) in Taiwan
Authors:	謝章瑞 Shieh, Ray
Contributors:	吳文傑 Wu, Jack 謝章瑞 Shieh, Ray
Keywords:	商業企劃
Date:	2008
Issue Date:	2009-09-18 20:27:37 (UTC+8)
Abstract:	加州乾洗公司宅配洗衣服務商業企劃 Abstract Business Plan for California Dry-Cleaning (CalDry) Mailing Logistic Service (MLS) in Taiwan By Ray Shieh The laundry business in Taiwan is considered a labor-intensive traditional business. This paper explains how California Dry-Cleaning Service (CalDry) in Taipei plans to transform the traditional business from a labor driven company to a service-oriented company. CalDry wishes to do for dry-cleaning what Star Bucks did for coffee by taking a basic service/product and building a customer experience around it. Furthermore, we will evaluate the Mail Logistic Service (MLS) the next major step in CalDry`s plan to offer our laundry services to Greater Taipei.
Reference:	None
Description:	碩士國立政治大學國際經營管理碩士班(IMBA) 93933018 97
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0093933018
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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93301807.pdf	83Kb	Adobe PDF2	998	View/Open
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