政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/36807

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/36807

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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/36807

Title:	催熟：數位學習產業創新過程—階梯ladder100.com個案 Hastened the ripening: innovative process of digital learning industry-case study: ladder 100.com
Authors:	陳榮裕
Contributors:	陳百齡陳榮裕
Keywords:	數位內容線上課程創新產業催熟 Digital Content E-learning Course Innovation Industry Ripening
Date:	2008
Issue Date:	2009-09-18 19:45:36 (UTC+8)
Abstract:	本文是一個產業催熟的故事，記錄一個台灣原創的數位內容產業創新的過程。在2002年至2006年之間，階梯數位科技公司快速催熟數位學習產品，也快速催熟數位學習市場。個案故事展現的是：在新的產業（數位內容）、新的市場(網路化與大中國市場興起)的環境下，帶著台灣中小企業彈性靈活、勇於冒險性格，也敢於做大夢的創業精神(要做華人的全球品牌)，催生了階梯的事業創新模式，也因而浮現了「催熟」的特殊創新動態過程。在催熟過程中浮現了從創業精神、機會辦識、定位、資源運用、策略選擇，到創造價值的創新脈絡，而這些脈絡，可以從階梯公司之前近三十年的創業歷程中，找到一脈相承卻又有所不同的創新基礎。階梯個案在很短的時間內，創造了數位內容產業創新高峰，階梯ladder100.com線上課程創造了龐大產值，大幅縮短了從機會辦識到價值創造的進程，其中催熟的關鍵是內外部資源的靈活運用，但也因資源管理的問題，導致催熟失控，付出昂貴代價。階梯個案ladder100.com創業浮現過程，也是數位產業發展一堂寳貴的課。階梯在數位學習產業發展的階梯數位學習產業創新「催熟」，以及催熟第四年的創業危機，整個過程可看到的，不但是台灣數位學習產業、數位內容產業的創業個案經驗，同時，台灣知識型產業的機會與挑戰，也在此浮現。關鍵字：數位內容線上課程創新產業催熟 This article is a story of ripened industry, keeping track of innovative process of the digital content industry originated from Taiwan. During 2002 to 2006, the ladder digital company were rapidly ripening e-learning products as well as e-learning market. This individual case revealed: under a circumstance of new industry (digital content) and new market (the global network and the rise of Pan-China market), together with the flexible and agile characteristics, Taiwan small and medium enterprises were braved in adventure and dared to have a stunning dream of creating the Chinese’s global brand; with such a ventured spirit, it hastened an innovative model of ladder’s business, so emerged the ripening of the newly and particularly dynamic process. In the ripening process, it emerged from the creative spirit, opportunity identification, orientation, resource application, and strategy option to the new valued innovation contexts, from which the innovative foundation that came down in one continuous line, but also in a different way, can be found from the creative course about thirty years prior to the ladder digital company. Within a very short time, ladder’s individual case had created a high peak of digital content business. The ladder 100.com e-learning course created a massive yield, and substantially shortens the process from opportunity identification to value creation, during which the ripening key point consists in nimble used of internal and external resources. Because of the issue of resource management, therefore, it resulted in the ripening out of control, so as to pay out an expensive cost. In the process of creative emergence of the ladder100.com, it became a precious lessen for the development of digital industry. The ladder digital company created the “hastened the ripening” in the e-learning industry and development, and ripens the 4th year creation crisis. In the whole process, what we may see is not only Taiwan’s e-learning industry and digital-content industry, but also the opportunity and challenge of Taiwan’s knowledge-based industry. Key Words: Digital Content; E-learning Course; Innovation Industry; Ripening
Reference:	1.網際網路產業的創造力表現，吳思華(2000) 2.技術創造力特性與開發研究:網際網路產業創新與個人技術創造力有關連之研究。吳思華(2000)政大科管所 3.策略創業的價值創造：一個比較性個案研究，劉子歆(2004)清華大學工業工程研究所 4.組織創業精神傾向、市場導向與組織學習類型對組織績效之探討，張玉琳(2002)政大企管所 5.創新精神之構面，Miller&Friesen(1983) 6.激勵他人與組織利基，吳思華2005 7.「非線性」手段創出新的市場空間， Hamel(2000)。 8.小型創新事業特色，郭更生(2004)。 9.策略九說，吳思華(2000)。 10.策略創業的價值創造：一個比較性個案研究，劉子歆，2004。 11.小型新創公司之研究，郭更生(2004)政大企管所 12.知識型事業創新模式：組織身分、網路連結與利基關係之研究，吳思華(2002)政大科管所 13.高科技創業網絡之研究，于卓民(2002)政大企管所 14.數位學習產業白皮書，經濟部數位內容產業推動辦公室，2005 15.創新擴散，Everett M. Rogers (1983) 16.階梯雜誌，2002年4月至2007年3月。 17.階梯公司企業簡介，2004年2月。
Description:	碩士國立政治大學傳播學院碩士在職專班 91941015 97
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0919410151
Data Type:	thesis
Appears in Collections:	[EMA Program in Communication] Theses

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