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American Behavioral Scientist, 31 (3), 327-340 網站部分 E-ICP 2001、2003、2004、2006、2007年行銷資料庫。 Yahoo!奇摩(2003年9月04日)。〈Yahoo!奇摩首次公佈網路零食消費行為大調查 飆網吃零食 電腦狂人與零食美女 男女觀念大不同!〉。上網日期:2003年9月04日,取自:tw.promo.yahoo.com/aboutcompany/2003news/20030904/index.htm 林正安(2005年7月26日)。〈行銷挑戰刻板印象〉,《iSurvey行銷週報》。上網日期:2005年7月26日,取自:www.isurvey.com.tw 媒體識讀教育月刊,第18期。〈電視節目類型 國人最愛看新聞〉,《媒體識讀教育月刊》。上網日期:2007年11月,取自:http://www.tvcr.org.tw/epaper1.php |