| Reference: | 英文文獻部分
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中文文獻部分
方世榮編譯，Kolter, Philip著，行銷管理學-分析，計劃，執行，與控制，東華書局，民國85年。
中國時報，亞洲電子商業蓄勢待發，民國87年9月21日。
李田樹譯，Mckenna, Regis著，創新年代的行銷策略，長河出版社，民國75年。
周文賢，多變量統計分析：SASS/STAT使用方法，待出版書稿，民國87年。
資策會編著，電子商業答客問，經濟部商業司，民國86年。
黃俊英著，企業研究方法，東華書局，民國86年。
楊國樞主編，心理測驗學，桂冠書局，民國80年。
楊國樞主編，社會及行為科學研究法，東華書局，民國67年。
樂為良譯，Gates, Bill著，數位神經系統，商周出版社，民國88年。
魏啟林編譯，Kolter, Philip著，行銷學精論，華泰書局，民國73年。
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