Reference: | 一、中文部分 ·B電信公司事業計畫書(2000)。 ·王意菁(1996),野心勃勃的摩托羅拉銥計劃,政大科管所個案系列。 ·尹啟銘(1999),Science & Technology Policy And Competitiveness。 ·余序江、許志義、陳澤義(1998),科技管理導論︰科技預測與規劃,台北︰五南出版社。 ·宋毅(1998),創業成功密碼,台北︰漢宇出版社。 ·吳思華(1999),策略九說,台北︰臉譜出版社。 ·林立偉((1997),技術創業的評估,元智大學管理研究所碩士論文。 ·約翰納斯漢(2000),非常競爭優勢,台北︰天下文化出版社。 ·拜德等(2000),創業︰哈佛商業評論,台北︰天下文化出版社。 ·康才華(1993),技術預測--以個人通訊服務為例,交通大學科技管理研究所碩士論文。 ·陳風河(2000),低功率無線通訊系統之應用,台北區域網路中心政大區網中心電腦與網路研討會。 ·陳輝吉(1993),創業家︰迎接全方位創業挑戰,台北︰麥田出版社。 ·鄭伶如(2000),技術情境與技術策略規劃整合性之研究,台北大學企業管理學系博士論文。 ·銳客科技公司事業計畫書(2000)。 二、英文部分 ·Bund, Barbara E. (1994), Federal Express(B) 9-579-040,Harvard Business School. ·Christensen, Clayton M., (1997), The Innovaor’s Dilemma: When New Technologies Cause Great Firms to Fail, Harvard Business School Press, Boston, MA. ·Christensen, Clayton M., (1992), Exploring the limits of the Technological S Curve, Part I: Component Technologies, Production and Operations Management 1. ·Courtney, Hugh, Jane Kirkland & Patrick Viguerie (2000),“Harvard Business Review on Managing Uncertainty”, Harvard Business School Press. ·Day, George S.、Paul J. H. Schoemaker & Robert E. Gunther (2000), WHARTON on MANAGING EMERGING THCHNOLOGIES, New York: John Wiley and Sons, Inc. ·Foster, Richard N., ”Timing Technological Transitions”, Technology in the Modern Corporation: A Strategic Perspective, Pergamon Press, Inc.,1986. ·Jolly, Vijay K. (1997), COMMERCIALIZING NEW TECHNOLOGIES︰Getting from Mind to Market, Harvard Business School Press, Boston. ·Keegan, Warren, Sandra Moriarty, Tom Duncan (1992), Marketing, Prentice Hall, Inc., New Jersey. ·Kotler, Philip (1999), Marketing Management: Analysis. Planning, Implementation and Control , ninth edition, Prentice Hall. ·Lynn, Gary S., Steven P. Schnaars, Richard B. Skov (1999), Survey of New Product Forecasting Practices in Industrial High Technology and Low Tech nology Businesses, Industrial Marketing Management, New York: Elsevier Science Inc. ·Moore, Geoffrey A. (1996), INSIDE THE TORNADO︰Marketing Strategies from Silicon Valley’s Cutting Edge, New York: James Levine Communications, Inc. ·Moore, Geoffrey A. (1991), CROSSING THE CHASM︰Marketing and Selling High-Tech Products to Mainstream Customers, New York: James Levine Communications, Inc. ·McGrath, Rita Gunther & Ian MacMillan (2000), THE ENTREPRENEURIAL MINDSET︰Strategies for Continuously Creating Opportunity in an Age of Uncertainty, Harvard Business School Press, Boston. ·Porter, Michael E. (2001), ”Strategy and the Internet”, Harvarf Business Review. ·Roberts, Edward B. (1991), ENTREPRENEURS IN HIGH TECHNOLOGY︰Lessons from MIT and Beyond, Oxford University press, New York. ·Roussel, Philip A. (1981), Technological Maturity Proves a Valid and Important Concept. ·Ries, Aland Jack Trout (1982), ”Positioning: The Battle for Your Mind”, Warner Books, New York. ·Tschirky, Hugo, Jean-Philippe Escher & Deniz Tokdemir (2000), ”Technology marketing: a new core competence of technology-intensive enterprises”, Int. J. Technology Management, Vol. 20, Nos. 3/4. ·Wilson, Ian (2000), From Scenario Thinking to Strategic Action,”Technological Forecasting and Social Change”, Elsevier Science Inc., New York. |