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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/36590


    Title: Total Cost Analysis of Channel Flow: A Case of Consignment Store
    Authors: 洪國注
    Hung,Mark
    Contributors: 邱志聖
    洪國注
    Hung,Mark
    Keywords: chanel
    transaction cost
    consignment
    Date: 2003
    Issue Date: 2009-09-18 18:55:23 (UTC+8)
    Abstract: This is a case analysis according to the author’s working experience in P&G. This thesis focuses on the consignment stores in the market of home products. The author takes apart the channel functions into eight flows, and uses 4 types of transaction cost to discuss the relationship between manufacturers and retailers.
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    Description: 碩士
    國立政治大學
    國際經營與貿易研究所
    91351004
    92
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0091351004
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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