政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/35939

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/35939

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政大典藏 > College of Social Science > Department of Land Economics > Theses > Item 140.119/35939

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/35939

Title:	不動產估價人員估值決定行為之研究
Authors:	李易璇
Contributors:	陳奉瑤李易璇
Keywords:	不動產估價估價程序行為研究肯證偏誤
Date:	2004
Issue Date:	2009-09-18 16:26:40 (UTC+8)
Abstract:	不動產的高度異質常使得市場參與者蒙受相當大的不確定性，若不動產市場參與者能對於不動產價值有效預測與掌握，將可以減少所面臨的風險。因此，不動產估價人員提供的專業服務-估價訊息，逐漸形成市場運作的一環。而估價(valuation)除了是一種技術過程之外，也是一種「行為」過程，終究離不開人的執行問題。本論文嘗試以認知心裡學中肯證偏誤角度，探討不動產估價人員於決定估值時可能發生的偏誤，藉此瞭解估價人員是否會於必要的估價程序前，一個不容易改變的自信估值已經決定；而這樣提早產生估值的行為，是否足以影響估價結果。本論文採取問卷調查方式進行課題之實證，問卷預試方法則以認知訪談予以修正。結果得到台灣估價人員並非依照理論模式決定估值，隱含採取捷思法的價格決定方式；而且越早決定估值的估價人員對於認知合理區間越大。另外，發現年資兩年以上與所處公司或估價部門規模越大的估價人員，其估值決定較早，這可能來自於可靠交易資訊不足之下估價必須大量倚賴經驗以及大規模公司可接觸的訊息多樣之緣故。關鍵字：不動產估價、估價程序、行為研究、肯證偏誤
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Description:	碩士國立政治大學地政研究所 92257016 93
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0922570161
Data Type:	thesis
Appears in Collections:	[Department of Land Economics] Theses

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