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    题名: 危機情境、形象修復策略與媒體效益之關聯性研究：理論模式之建構
    其它题名: Crisis Situation, Image Repair Strategy, and Media Effectiveness---A Theoretical Model
    作者: 黃懿慧
    关键词: 危機管理;組織形象;危機溝通;形象修復策略;大眾傳播媒體;危機情境;媒體報導;個案研究
    Crisis management;Organizational image;Crisis communication;Image repair strategy;Mass communication media;Crisis situation;Media coverage;Case study
    日期: 2000
    上传时间: 2007-04-18 16:32:32 (UTC+8)
    出版者: 臺北市：國立政治大學廣告學系
    摘要: 二十一世紀是個危機四伏的年代，各級政府、各類企業乃至於非營利組織，都可能發生危機。就危機的損害而言，輕則損及企業形象，重則可能危及獲利率、組織成長力，甚或危及組織生存。除了危機本身所潛在的負面影響外，大眾傳播媒體在危機事件中的報導，也會加速及加深影響的層面與深度。本研究旨於建構形象修復策略理論模式並討論形象修復策略與媒體效益間之關聯性。本研究採多個案研究設計，個案選擇以政治名人道德型危機為觀察基礎，輔以「責任可否認性高或低」及「涉及公領域或私領域」二面向作為個案區隔標準，共選擇四個案進行研討。內容分析範圍則包含42則組織公關稿及1314則報紙新聞報導。在理論探討層面，本研究之研究發現對危機管理、語意修辭、公共關係效益、框架理論，以及新聞媒體與消息來源互動等理論，皆能提供理論建構的貢獻。此外，透過描述、解釋與預測模式之建立，本研究之研究發現對國內機關組織之危機溝通策略亦有實務參考之價值。
    Crises of all kinds exist in every public sectors, private corporations and non-for-profit organizations in the 21th century. The purpose of this study is to examine the following three important aspects in crisis management: 1) crisis situation (i.e., crisis types, life cycle of crisis, and organizational factors in the crisis), 2) an organization`s image repair strategies, and 3) relevant media coverage. The ultimate goal of this study is to explore the relations between and among these three concepts, and taking a step further, to build a theoretical model on them. Multiple case-study research design was adopted. Four cases that 42 organizations` press releases and a total of 1314 news coverages was examined. This findings of this study could contribute to the following fields of theories: crisis management, public relations, discourse analysis, framing theory and the interaction between mass media and information sources. On a pragmatic level, this study can benefit the Taiwanese public sectors and private as well as non-profit-organizations that are interested in improving their crisis management strategies, especially their image repair strategies.
    描述: 核定金額：584100元
    数据类型: report
    显示于类别:[廣告學系] 國科會研究計畫

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    892412H004036.pdf1608KbAdobe PDF21721检视/开启


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