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    题名: 網路危機管理理論模式建構：情境、網路傳播與組織回應之關聯性研究
    其它题名: A Theoretical Model of Internet Crisis Management --- Situation、Internet Communication and Organizational Responses
    作者: 黃懿慧
    关键词: 危機管理;組織因應;網路傳播;網路危機;形象修復策略;個案研究;網際網路
    Crisis management;Organizational response;Internet communication;Internet crisis;Image repair strategy;Case study;Internet
    日期: 2001
    上传时间: 2007-04-18 16:32:29 (UTC+8)
    出版者: 臺北市：國立政治大學廣告學系
    摘要: 二十一世紀是個危機四伏的年代。資訊環境的改變使危機發生的場域從「實體」擴展至「虛擬」，甚而發生「實體危機」與「網路危機」交互作用的情形。本研究旨於探討21世紀的企業新課題---網路危機與組織回應策略，研究著重探討網路危機情境、網路傳播特性以及危機回應策略等因素之關聯性，從而建構初探性網路危機管理理論模式。本研究採多個案研究設計，選擇三個企業10個個案進行個案研究。資料蒐集途徑包括：(1)針對72則網路攻擊訊息、9則組織公關稿及61則新聞報導進行內容分析，與(2)三個企業公關主管深度訪談，以及(3)與8位網路使用者進行焦點團體訪談。在理論探討層面，本研究之研究發現對危機管理、公共關係策略，以及網路傳播等理論，提供初探性理論建構的貢獻。此外，對於國內網路危機溝通作業，亦可提供實務參考之價值。
    Crises are rampant in the 21st century. Because of rapid changes in the information society, crises occur in the "virtual" context. Furthermore, the interactions between substantial crises and such virtual crises are emerging. This study explores a new issue facing business communities in the 21st century, i.e., the internet crises. This study focuses on investigating the relationships between and among internet crisis situations, internet communications, and organizational response strategies. Multiple case-study design was adopted. Three companies and 10 cases were examined. Data collection involved multiple sources of information, which included: (1) content analysis of 72 internet attack messages, nine corporate press releases, and 61 news reports, (2) in-depth interviews with three in-house corporate PR executives, and (3) focus group interviews with eight Internet users. Theoretical exploration-wise, this study contributes to theory construction involving crisis management, PR strategies, and internet communication theories. The findings also shed light on the practice of internet crisis management and crisis communications in Taiwan.
    描述: 核定金額：421200元
    数据类型: report
    显示于类别:[廣告學系] 國科會研究計畫

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