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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/35485


    Title: 企業參與公益活動與組織承諾影響之研究
    Authors: 陽正中
    Yang,Cheng-Chung
    Contributors: 樓永堅
    Lou,Yung-Chien
    陽正中
    Yang,Cheng-Chung
    Keywords: 企業社會責任
    企業參與公益活動
    組織承諾
    Corporate social responsibility
    Corporate Philanthropy
    Organization Commitment
    Date: 2005
    Issue Date: 2009-09-18 15:08:04 (UTC+8)
    Abstract: 企業參與公益活動能增加員工對於公司的組織承諾，這也是許多企業參與公益活動的動機及目的之一。但對於員工而言，是否有影響？本研究主要探討台灣一家聯盟企業，藉由問卷調查，了解企業參與公益活動與員工組織承諾影響的相關性。
    研究結果顯示，企業參與公益活動與員工組織承諾成正相關，員工對於企業參與公益活動的認同程度愈高，其組織承諾也愈高。同時，員工絕大多數都支持企業應該參與公益活動。
    根據本研究的分析結果，企業要勇於參與公益活動，經由參與公益活動能增加員工對於公司的認同，員工在工作上更努力。
    One of the motivations and purposes for enterprises to do Corporate Philanthropy is that they believe Corporate Philanthropy can strength the organizational commitment that employees make to the companies. Is this really true? The main point of this research is to find the causal relationship between Corporate Philanthropy and organizational commitment through use of questionnaire survey.

    The result of study shows the positive causal relationship between Corporate Philanthropy and Organizational Commitment. The more the enterprise is involved to Corporate Philanthropy, the more employees make organizational commitment to the company. At the same time, employees agree and support the concept of Corporate Philanthropy.

    According to this conclusion, enterprises should do more Corporate Philanthropy. Corporate Philanthropy can increase the commitment the employees make to the company.
    Reference: 一.中文部分:
    1.Carol L. Cone，Mark A. Feldman ＆ Alison T. Dasilva（2003），公益與品牌之因果關係，哈佛商業評論中文版，第23期，民國92年8月，頁123-131。
    2.Michael E. Porter，Mark R. Kramer（2003），企業慈善的競爭優勢，哈佛商業評論中文版，第16期，民國92年1月，頁71-85。
    3.Marc Gobe (2001)，高感性品牌行銷（辛巴譯），台北：藍鯨出版。
    4.Marc Gobe (2004)，公民品牌感性行銷（藍美貞、高仁君譯），台北市：天下雜誌出版。
    5.Noreena Hertz(2003)，當企業併購國家－全球資本主義與民主之死（許玉雯譯），台北：經濟新潮社出版。
    6.丁虹(民76)，企業文化與組織承諾之研究，國立政治大學企業管理研究所未出版博士論文。
    7.尹衍樑(民77)，組織變革策略對組織承諾之影響研究--以潤泰工業股份有限公司電腦化為例，國立政治大學企業管理研究所未出版博士論文。
    8.邱恬琳(民90)，響應國際志工年，員工做公益，企業作後盾，中國時報，9月2日。
    9.林宜欣(民90)，台灣企業公益行為之研究，南華大學非營利事業管理研究所未出版碩士論文。
    10.姜定宇、鄭伯壎(民92)，組織忠誠、組織承諾、及組織公民行為研究之回顧與前瞻，應用心理研究，第19期，頁175-209。
    11.孫震(民93)，理當如此-企業永續經營之道，台北市：天下遠見出版。
    12.張嘉娟(民93)，員工內部行銷知覺、企業文化差異知覺與組織承諾之關連性研究，私立中原大學企業管理學系未出版碩士論文。
    13.陳嫣如(民82)，從企業公益贊助探討社會福利機構可行的勸募策略，私立東吳大學社會工作研究所未出版碩士論文。
    14.游舒惠(民90)，企業參與公益活動與公益行銷之研究，國立政治大學企業管理研究所未出版碩士論文。
    15.黃正忠主編(民90)，企業社會責任-從理念到行動，中華民國企業永續發展委員會。
    16.楊炳韋(民84)，企業贊助公益活動行為之研究，國立政治大學企業管理研究所未出版碩士論文。
    17.葉淑娟(民77)，企業社會責任之研究--聯合分析之應用，國立台灣大學/商學研究所未出版碩士論文。
    18.劉念寧(民79)，大型企業贊助公益活動之研究，國立台灣大學商學研究所未出版碩士論文。
    19.鄭惠文(民81)，企業贊助公益活動與企業形象之研究，國立中興大學企業管理研究所未出版碩士論文。
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    22.經濟部企業社會責任網站，www.csr.idic.gov.tw
    二.英文部分：
    1.Allen, N. J., & Meyer, J. P. (1990), “The Measurement and Antecedents of Affective Continuance and Normative Commitment to the Organization,” Journal of Occupational & Organizational Psychology, 63, pp.1-18.
    2.Archie, C. B .（1996）, Business & Society ：Ethics and Stakeholder Management (3rd) Cincinnati, South-Western College Publishing, pp.37-41.
    3.Becker, H. S.（1960）, “Notes on the Concept of Commitment,” American Journal of Sociology, 66, pp.132-140。
    4.Becker, T. E. (1992), “Foci and Bases of Commitment: Are They Distinctions Worth Making？,” Academy of Management Journal, 35(1), 232-244.
    5.Becker, T. E., & Billings, R. S. (1993), “Profiles of Commitment: An Empirical Test,” Journal of Organizational Behavior, 14.177-190.
    6.Becker, T. E., Billings, R. S., Eveleth, D. M., & Gilbert, N. L. (1996), “Foci and Bases of Employee Commitment: Implications for Job Performance,” Academy of Management Journal, 39(2),464-482.
    7.Buchanan, B.（1974）, “Building Organization Commitment,” Administrative Science Quarterly, 19, pp. 533-546.
    8.Carroll, A. B.（1996）, Business & Society-Ethics and Stakeholder Management（3rd.）.South-Western.
    9.Etzioni, A. (1961), Modern Organizations. Englewood Cliffs, NJ：Prentice-Hall.
    10.Hay, R. D., Gray, E. R., & Gates, J. E. (1976), Business and society :Cases and Text, Cincinnati :south-western Publishing,PP.10-11.
    11.Grahn, J. L., Hannaford, W. J., & Laverty, K. J. (1988). Corporate philanthropy & marketing strategy: A review & directions for research.
    12.Gregersen, B. (1993), “Multiple Commitments at Work and Extrarole Behavior during three Dtages of Organization Tenure,” Journal of Business Research, 26, 31-47.
    13.Marphy, P. E. (1979), “ An Evoluation : Corporate Social Responsibility”, University of Michigan Business Review.
    14.Marx, J. D. (1998), “Corporate Strategic philanthropy Implications for Social Work,” Social Work, 43:34-42.
    15.Mathieu, J. E., & Zajac, D. M. (1990), “A Review and Meta-analysis of the Antecedents, Correlations, and Consequences of organizational Commitment,” Psychological Bulletin, 108, pp.171-194.
    16.Mayer, R. C., & Schoorman, F. D. (1998), “Differentiating Antecedents of Organizational Commitment：A Test of March and Simon`s Model,” Journal of Organizational Behavior, pp.15-28.
    17.Meyer, J. P., & Allen, N. J.(1997), Commitment in the Workplace：Theory, Research, and Application, Thousand Oaks, CA: Sage.
    18.Modic, S. J. (1988). “Movers and Shakers,” Industry Week, January 18, p47.
    19.Mohr, L. A., Webb, D. J., & Harris, K. E. (2001), “Do Consumers Expect Companies to be Socially Responsibility？ The impact of corporate social responsibility on buying behavior”, Journal of Consumer Affairs.
    20.Mowday, R. T., Steers, R. M., & Porter, L. W.(1982), Employee-Organization Linkage-The Psychology of Commitment Absenteeism and Turnover, New York：Academic Press,pp.20-56.
    21.Plinio, A. J. (1986), “Non-Cash Assistance in Corporate Philanthropy,” Fund Raising Management，Vol.16, Iss.11, Jan, pp.92.
    22.Porter, L. W., Steers, R. M., & Mowday, R. T., Boulian, P. V.(1974), “ Organization Commitment, Job Satisfaction, and Turnover among Psychiatric Technicians,” Journal of Applied Psychology, 59, pp.603-609.
    23.Randall, D. M. (1987), “Commitment and the Organization：The Organization Man Revisited,” Academy of Management Review, 12, No.3, pp.462.
    24.Reyes, P. (1990), “Do Career Ladders Enhance Teacher Commitment, Job Satisfaction, or Morale？,” National Association of Secondary School Principals, NASSP Bulletin,74(526),pp.118.
    25.Salancik, G. R. (1977), New Directions in Organizational Behavior, Chicago：St. Clair Press.
    26.Siegfriend & Mcelroy(1980),“Corporate Philanthropy in the U.S, working paper NO.81-W26, New York: Columbia Center for law and economic studies, December 1981, p.19.
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    28.Whyte, W. H. (1956), The Organizational Man, New York：Simon and Schuster.
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    91932016
    94
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0919320162
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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