| Reference: | 一、 中文部份
王慧美，「國際代工夥伴關係下之資產專屬性與價值創造供應商觀點分析」，台灣：國立台灣大學國際企業研究所未出版之碩士論文，2002年。
方亮淵，「國際品牌授權策略之研究」，台北：國立政治大學企業管理系未出版之碩士論文，1993年。
司徒達賢，策略管理新論－觀念架構與分析方法，台北：智勝文化公司，2001年。
邱志聖，策略行銷分析：架構與實務應用，台北：智勝文化公司，2001年。
何文梅，「醫療器材的電療產品行銷策略之研究」，台灣：國立政治大學商學院未出版之碩士論文，2002年。
吳思華，策略九說：策略思考的本質，台北：臉譜文化，2000年。
苗豐強，雙贏策略：苗豐強策略聯盟故事，台北：天下文化，1997年。
鄭琡璇，「相互依賴、影響策略與通路滿意度關係架構之建立」，台灣：私立大葉工業關係所未出版之碩士論文，2002年。
劉友威，「台灣全權委託代客操作市場之行銷策略分析」，台灣：國立政治大學商學院未出版之碩士論文，2002年。
二、 英文部份
Argyres Nicholas S. and Julia Porter Liebeskind, “Contractual commitments, bargaining power and governance inseparability incorporating history into the transaction cost theory of the firm,” paper from the Marshall School of Business University of Southern California, Los Angeles.
Barthelemy J. and Bertrand V. Quelin , “Contractual Agreements and Outsourcing: A Transaction -Cost,” Paper to be presented to the Annual Conference of the International Society for New Institutional Economics, Tubingen （Germany）, Sep. 2000,.
Brian Leavy, “Two strategic perspectives on the buyer-supplier relationship,” Production and Inventory Management Journal, 35 （2）, 1994, pp. 47-52.
Cannon Joseph P. and, William D Perreault Jr., “Buyer-seller relationships in business markets,” Journal of Marketing Research, 36 （4）, 1999, pp. 439-461.
Chi, Tailan, “Trading in Strategic Resources: Necessary Conditions, Transaction Cost Problems, and Choice of Exchange Structure,” Strategic Management Journal, 15（4）, 1994, pp. 271-290.
Coase, Ronald H. “The Nature of the Firm,” Economica, 4（4）, 1937, pp. 386-405.
Dowlatshahi S., “Bargaining power in buyer-supplier relationships,” Production and Inventory Management Journal, 40 （1）, 1999, pp. 27-36.
Frazier, Gary L., “On the Measurement of Interfirm Power in Distribution Channels,” Journal of Marketing Research, 1984, pp.158-66.
Hatch N. W., “Responding to the Threat of Buyers, Substitutes, and Suppliers,” Presentation material: Introduction to Economics and Strategy, from the Marriott School of Brighan Young University, 2002.
Jap Sandy D., “Pie-expansion efforts: Collaboration processes in buyer-supplier relationships,” Journal of Marketing Research, 36 （4）, 1999, pp. 461-476.
Monczka R. M., K. J. Petersen, R. B. Handfield, G. L. Ragatz, “Success factors in strategic supplier alliances: The buying company perspective,” Production and Inventory Management Journal, 29 （3）, 1998, pp. 553-578.
Porter, Michael E., Competitive Strategy, New York: Free press.
Stuart F. Ian, “Supply-Chain Strategy: Organizational Influence Through Supplier Alliances,” British Journal of Management, 8 （3）, 1997, pp. 233.
Williamson, Oliver E., Markets and Hierarchies: Analysis and Antitrust Implications, New York: Free press, 1975.
Williamson, Oliver E., “Transaction Cost Economics: The Governance of Contractual Relations,” Journal of Low and Economics, 22（2）, 1979, pp. 233-261.
Williamson, Oliver E., “The Economics of Organization: The Transaction Cost Approach,” American Journal of Sociology, 87（3）, 1981, pp. 548-577. |
