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    題名: 新創國際企業的策略聯盟
    作者: 周幸怡
    貢獻者: 于卓民
    周幸怡
    關鍵詞: 新創國際企業
    策略聯盟
    日期: 2007
    上傳時間: 2009-09-18 14:45:25 (UTC+8)
    摘要: 本論文之研究動機乃基於全球市場自由化的腳步越來越快，新創國際企業也越來越多。對於台灣而言，貿易依存度高、創業活動頻繁，研究新創國際企業的議題，對台灣整體經濟及個別廠商應具重要之意義。此外，在台灣，策略聯盟一直是廠商間十分常見的一種合作關係。新創國際企業與策略聯盟，都是台灣企業的共同趨勢，所以了解新創國際企業的策略聯盟模式及發展，不但符合台灣企業的需求，亦對台灣企業的未來發展具有參考的價值。
    　　基於上述之研究動機，本研究以台灣新創國際企業為對象，探討下列的問題：(1)台灣新創國際企業的形成原因為何？本研究將探討公司因素、產業環境及創業家等因素之影響；(2)新創國際企業如何進行策略聯盟？本研究將探討策略聯盟的動機、策略聯盟夥伴選擇標準、策略聯盟型態選擇及如何管理策略聯盟等議題。
    本論文之研究架構，係由參考相關之文獻推導而成，並依架構中各變數之關係設計出訪談綱要，以訪談之方式，以三家新創國際企業為對象，以了解新創國際企業創業者的動機及歷程、組成策略聯盟的動機、聯盟夥伴選擇、聯盟型態選擇、聯盟管理等議題。經由第四章之個案分析發現，台灣新創國際企業以資源互補為主要動機；另在分析過程中亦發現，明確分工與信任關係是新創國際企業策略聯盟成功的關鍵因素。研究中同時發現，新創國際企業的策略聯盟，由於成立時間較短，績效不易評估。
    　　在研究過程中，已儘量追求結構之完整，逐步撰寫、推導對新創國際企業策略聯盟之分析，惟仍不免有許多主客觀因素，形成本研究之限制。在後續研究上，建議後續研究者可再拉長研究對象之成立年限，以回顧式的方式來看新創國際企業的策略聯盟績效，並進行量化分析，應能有更多的發現與了解，且為台灣新創國際企業找出更好的策略聯盟發展模式。
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    16. 賴宏誌(2002)，「網絡關係對新創企業發展影響之研究-以台灣高科技公司為例」, 博士論文，政治大學企業管理學系。
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    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    90932115
    96
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