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    题名: Identifying Candidates for Product Deletion: An Analytic Hierarchy Process Approach
    分析層級程序法在產品刪除決策之應用
    作者: 徐正穎
    Cheng-ying Hsu
    贡献者: 陳建維 博士
    Dr. Chien-Wei Chen
    徐正穎
    Cheng-ying Hsu
    关键词: Product Deletion
    Product Elimination
    Analytic Hierarchy Process (AHP)
    Multiple Criteria Decision Making (MCDM) Problem
    日期: 2003
    上传时间: 2009-09-18 14:45:17 (UTC+8)
    摘要: 分析層級程序法在產品刪除決策之應用
    The recent explosion of product management in consumer packaged goods has highlighted the importance of product assortment decisions. In particular, firms are increasingly faced with the decision of which products to delete from distribution. Upon reflection, there are both strategic and tactical dimensions to this decision. Strategic approaches focus on the development of optimal product assortments as the basis for deletion decisions. Tactical approaches address incremental (i.e., item-by- item) decisions whether to delete any product, and if so, which product.
    This thesis focuses on tactical approaches and proposes using Analytic Hierarchy Process (AHP) as a systematic and analytic tool that helps to quantify the managerial judgments in identifying the candidates for product deletion. Supported by a practical case study, which illustrates how AHP can be beneficial in quantifying both financial and non-financial product performance rankings for managers’ easier understanding and higher transparency of product deletion decision-making.
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    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
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