政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/35250
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113160/144130 (79%)
Visitors : 50736746      Online Users : 465
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大典藏 > College of Commerce > Department of MIS > Theses >  Item 140.119/35250


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/35250


    Title: Web 2.0中的群體智慧價值創造──以社會性書籤網站為例
    Web 2.0 Collective Wisdom Creation – Case Study on Social Bookmarking Sites
    Authors: 翁榮暉
    Weng, Jung Hui
    Contributors: 苑守慈
    Yuan, Soe Tsyr
    翁榮暉
    Weng, Jung Hui
    Keywords: 社會性書籤網站
    群體智慧
    代理人模擬
    Social Bookmarking Site
    Collective Wisdom
    Agent-Based Modeling and Simulation
    Date: 2007
    Issue Date: 2009-09-18 14:32:58 (UTC+8)
    Abstract: Web 2.0時代強調由使用者貢獻內容，並藉由使用者的互動來創造群體智慧的價值。社會性書籤網站統合散佈在各處的網路資訊（尤其是由使用者所產生的部落格文章），承接內容的生產及閱讀，是網路內容價值鏈樞紐；另一方面，從媒體的角度來看，書籤網站可視為是web 2.0下的公民新聞守門人（引路人），以公民取代專業編輯，提供了一個完全不一樣的公民媒體運作方式。本研究針對社會性書籤網站中的內容評價推薦機制，探討其群體智慧運作情形：參考動物群體行為的運作原則，加上文獻的整理及實際案例的觀察，建構出社會性書籤網站推薦機制的模擬運作架構；並透過代理人模擬方法，來找出影響網站群體智慧運作的原則，及相關屬性設定對運作結果的影響。研究結果發現，社會性書籤網站的運作成效，可以分為篩選效果及文章更新效率，兩者之間具有魚與熊掌不可兼得的特性，並可藉由不同的閱讀策略安排來調整。基於web 2.0的特性，使用者同時扮演服務的生產者與消費者。因此，使用者閱讀文章時的閱讀策略安排，可視為是群體智慧運作中的工作分配策略。而群體智慧的運作原則中，正回饋效應可以提升篩選效果，判斷獨立性可以提升文章的更新效率，抑制與負回饋則可以使系統較為穩定。本研究除了為web 2.0網站的群體智慧經營提供具體的參考方針，多重代理人模擬的方法也可做為往後web 2.0相關研究及網站經營時的工具。
    The core spirit for web 2.0 is the contribution of users, and the creation of value through the interaction between users. Social book marking sites integrate all kind of contents on the Internet (especially those generated by users), and play the role of pivot between content production and consumption. From the aspect of media, social bookmarking site can be regarded as news gatekeeper (or gateway) in the web 2.0 era. This study focuses on the rating and recommendation mechanism of social bookmarking sites, trying to find out the effects of collective wisdom with regard to different operations. The principle of collective animal behavior and the existing operations of some social bookmarking sites are first surveyed. Then, an operational model of social bookmarking sites and its recommendation mechanism is built and used for subsequent simulation.<br>The research findings show that the performance of social bookmarking sites has a tradeoff between sifting effect and efficiency, and that the performance can be controlled through a job allocation strategy. The operation of 「positive feedback」in collective wisdom can lead to sifting effect, 「integrity and variability」 leads to efficiency, and 「negative feedback」, 「inhibition」 lead to system stability. This research is believed to provide some managerial guidelines for web 2.0 sites operation.
    Reference: 1. "推推王 funP" Retrieved April, 2008, from http://funp.com/push.
    2. "黑米共享書籤HEMiDEMi" Retrieved April, 2008, from http://www.hemidemi.com/home.
    3. 周慶祥，2004，網路新聞，台北，風雲論壇。
    4. 楊豐松，2003，資訊系統發展團隊合作之突現與疊代囚犯兩難賽局共演化策略──多重代理模擬之研究途徑，政治大學資訊管理研究所碩士論文。
    5. 劉從哲，2004，自立晚報編輯部各級守門人行為之研究，銘傳大學傳播管理研究所碩士論文。
    6. Baran, S.J., and Davis, D.K. Mass Communication Theory: Foundations, Ferment, and Future Thomson Wadsworth, 2005.
    7. Bass, A.Z. "Refining the" gatekeeper" concept: A UN radio case study," Journalism Quarterly (46:1) 1969, pp 69-72.
    8. Bowman, S., and Willis, C. We media: How audiences are shaping the future of news and information, 2003.
    9. Bruns, A. "Gatewatching, Not Gatekeeping: Collaborative Online News," Media International Australia incorporating Culture and Policy (2003:107) 2003, pp 31-44.
    10. Fleischer, M. "Foundations of Swarm Intelligence: From Principles to Practice," Arxiv preprint nlin.AO/0502003) 2005.
    11. Friedman, T.L. "The World is Flat," New York: Farrar, Straus, and Giroux) 2005.
    12. Gilbert, G.N., and Troitzsch, K.G. Simulation for the Social Scientist Open University Press, 2005.
    13. Hagel, J., and Armstrong, A. "The Real Value of On-Line Communities," Harvard Business Review (74:3) 1996, pp 134-141.
    14. Hammond, T., Hannay, T., Lund, B., and Scott, J. "Social Bookmarking Tools (I)," D-Lib Magazine (11:4) 2005, pp 1082-9873.
    15. Heylighen, F. "Collective Intelligence and its Implementation on the Web: Algorithms to Develop a Collective Mental Map," Computational & Mathematical Organization Theory (5:3) 1999, pp 253-280.
    16. Johnson, N.L., Rasmussen, S., Joslyn, C., Rocha, L., Smith, S., and Kantor, M. "Symbiotic Intelligence: Self-Organizing Knowledge on Distributed Networks Driven by Human Interaction," Proceedings of the 6th International Conference on Artificial Life, The MIT Press, Cambridge, MA, 1998, pp. 403-407.
    17. Katz, M.L., and Shapiro, C. "Network Externalities, Competition, and Compatibility," American Economic Review (75:3) 1985, pp 424-440.
    18. Klaisubun, P., Kajondecha, P., and Ishikawa, T. "Behavior Patterns of Information Discovery in Social Bookmarking Service," Proceedings of the IEEE/WIC/ACM International Conference on Web Intelligence) 2007, pp 784-787.
    19. Lasica, J.D. "What is Participatory Journalism," Online Journalism Review (7) 2003, pp 1991-2003.
    20. Lerman, K. "Dynamics of collaborative document rating systems," Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 workshop on Web mining and social network analysis) 2007, pp 46-55.
    21. Lerman, K. "Social Information Processing in News Aggregation," IEEE INTERNET COMPUTING) 2007, pp 16-28.
    22. Lund, B., Hammond, T., Flack, M., and Hannay, T. "Social Bookmarking Tools (II)," D-Lib Magazine (11:4) 2005, pp 1082-9873.
    23. Macal, C.M., and North, M.J. "Tutorial on agent-based modeling and simulation," Winter Simulation Conference, 2005 Proceedings of the) 2005, pp 2-15.
    24. Menchen, E., and Student, G. "Feedback, Motivation and Collectivity in a Social Bookmarking System," Kairosnews Computers and Writing Online Conference) 2005.
    25. Nichols, D.M. "Implicit Rating and Filtering," Proceedings of 5th DELOS Workshop on Filtering and Collaborative Filtering) 1997, pp 31-36.
    26. North, M.J., Collier, N.T., and Vos, J.R. "Experiences Creating Three Implementations of the Repast Agent Modeling Toolkit," ACM Transactions on Modeling and Computer Simulation (16:1) 2006, pp 1-25.
    27. O`Reilly, T. "What is Web 2.0," Design Patterns and Business Models for the Next Generation of Software (30) 2005, p 2005.
    28. Railsback, S.F., Lytinen, S.L., and Jackson, S.K. "Agent-based Simulation Platforms: Review and Development Recommendations," SIMULATION (82:9) 2006, p 609.
    29. Rayport, J.F., and Sviokla, J.J. "Managing in the Marketspace," Harvard Business Review) 1995.
    30. Sinha, R. "Collaborative Filtering strikes back (this time with tags)." Retrieved April, 2008, from http://www.rashmisinha.com/archives/05_10/tags-collaborative-filtering.html.
    31. Sumpter, D.J.T. "The principles of collective animal behaviour," Philosophical Transactions of the Royal Society B: Biological Sciences (361:1465 ) 2006.
    32. Surowiecki, J. The wisdom of crowds: why the many are smarter than the few Abacus, 2005.
    33. Swearingen, K., and Sinha, R. "Beyond algorithms: An HCI perspective on recommender systems," ACM SIGIR 2001 Workshop on Recommender Systems) 2001.
    34. Zhu, H., Siegel, M.D., and Madnick, S.E. "Information Aggregation – A Value-added E-Service," Proceedings of the 5th International Conference on Technology, Policy, and Innovation¡VTheme: Critical Infrastructures) 2001, pp 26-29.
    Description: 碩士
    國立政治大學
    資訊管理研究所
    95356001
    96
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0095356001
    Data Type: thesis
    Appears in Collections:[Department of MIS] Theses

    Files in This Item:

    File Description SizeFormat
    600101.pdf125KbAdobe PDF21071View/Open
    600102.pdf167KbAdobe PDF21164View/Open
    600103.pdf158KbAdobe PDF21120View/Open
    600104.pdf157KbAdobe PDF21087View/Open
    600105.pdf254KbAdobe PDF21156View/Open
    600106.pdf481KbAdobe PDF21708View/Open
    600107.pdf599KbAdobe PDF21776View/Open
    600108.pdf1916KbAdobe PDF21756View/Open
    600109.pdf1696KbAdobe PDF21284View/Open
    600110.pdf146KbAdobe PDF21268View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback