政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/35182

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/35182

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政大典藏 > College of Commerce > Department of MIS > Theses > Item 140.119/35182

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/35182

Title:	以行動代理人建置多對多之多屬性協商機制的電子市集
Authors:	陳嘉芳 Chen, Chia Fang
Contributors:	林我聰陳嘉芳 Chen, Chia Fang
Keywords:	代理人行動代理人協商自動協商限制滿足問題多屬性效用理論集合式提案
Date:	2002
Issue Date:	2009-09-18 14:22:49 (UTC+8)
Abstract:	以前企業間一頭熱且評論人均看好的電子市集，如今不是選擇合併就是被迫結束經營。有鑒於目前電子市集的商業模式有待改善之處包括：(1)僅以價格作為主要考量，與真實買賣情況不符。也讓賣方多限於價格戰，無法差異其產品，讓不只考慮價格的買方無法買到真正想要的商品。(2)一對多機制的不公平缺陷，使買賣雙方的其中一方缺乏參與意願，也無法彰顯市場機能。(3)忽略電子交易時買賣雙方對協商的需要。針對上述的論點，以及目前對多對多協商機制的研究缺乏。本研究的目標在於利用行動代理人(Mobile Agent)的技術來發展出多個買方對應多個賣方的多屬性合作性協商模式，多屬性協商使得賣方不用遭受價格戰的廝殺，可以差異化其產品，買方也可以買到更適合自己需求的產品。在解決協商問題上，利用限制滿足問題(Constraint Satisfaction Problem)和集合式提案(Grouping Proposal)來提出一組候選提案，供對方選擇，以確保協商結果一定會落在效率前緣，以及我方的退讓一定能造成對方效益的增加。本研究並提出「多對多的退讓策略」以適合多對多的協商環境，讓多頭進行的協商能夠互相影響，也就是利用與其他人的協商成果當作己方的協商籌碼。並將此協商模式套用於電子市集的商業模式中，本研究參考交易所模式和雙向競標的多對多電子市集商業模式，加上多對多協商功能，來設計系統架構，並運用行動代理人的技術Aglet與java來開發一實作雛型系統，並應用於旅行社與上遊旅館業者間訂房的商務活動。最後並以模擬實驗來驗證所提出的多對多讓步策略是否能有效提高買賣雙方效用。
Reference:	參考文獻陳建豪、民91，應用談判機制於組合資訊產品交易之研究 - 以電子市集為例，國立中正大學資訊管理研究所碩士論文。林偉立、民91，分散式限制滿足問題之研究，中興大學資訊科學研究所碩士論文。郭建男、民90，以行動代理人為基礎商務環境下之群體代理人合作協商機制，士論文，朝陽科技大學資訊管理系。鄭富謙、民90，電子市集撮合系統之開發，碩士論文，國立中山大學資訊管理研究所。張婉華、民90，應用自動化協商於電子商務，淡江大學資管系碩士論文。袁超芳譯，James A. Bardi著，2001，旅館的前檯管理，台北，揚智文化。林澄燦、民90年9月，旅行業經營管理—理論與實務，台北：品度圖書。陳瑞斌、民89，智慧型網路拍賣與議價機制之研究」，朝陽科技大學資訊管理所碩士論文。朱宏揚、民89，自動化之整合協商代理人，國立台灣大學資訊管理所碩士論文。馮釗炫、民89，多評準決策技術應用於電腦模擬分析之研究，中華大學工業工程與管理研究所碩士論文。蔡桂芳、萬洪濤，民89，e-marketplace B2B 虛擬商場完全經營手冊，台北：商智文化。梁定澎、民86年6月，『資訊管理研究方法總論』，資訊管理學報，資訊管理實證研究方法研討會特刊，第四卷第一期：1~7頁。揚長輝、民85，旅館經營管理與實務：籌建規劃之可行性研究暨電腦系統，台北：揚智文化。 Alem, L., Kowalczyk, R. and Lee, M. "Recent Advances in Negotiation Agents for Electronic Trading," The International Conference on Advances in Infrastructure for Electronic Business, Science, and Education on the Internet, SSGRR 2000, l‘Aquila, Italy (in press) Barbuceanu, M. and Lo, W. K. "A multi-attribute utility theoretic negotiation architecture for electronic commerce," Proceedings of the fourth international conference on Autonomous agents June 2000 Bellucci, E. and Zeleznilow, J. “AI Techniques for Modeling Legal Negotiation,” ACM Press New York NY USA, Pages: 108 -16 Series-Proceeding-Article, 1999 Chavez, A. and Maes, P. “Kasbah: An Agent Marketplace for Buying and Selling Goods,” First International Conference on the Practical Application of Intelligent Agents and Multi-Agent Technology (PAAM`96) (1996) Dechter, R. and Frost, D. “Backtracking algorithms for constraint satisfaction problems,” Technical report, http://www.ics.uci.edu/#csp/r56-backtracking.pdf, Information and Computer Science Department, UC Irvine, 1999 Guttman, R. H. and Maes, P. “Cooperative vs. Competitive Multi-Agent Negotiations in Retail Electronic Commerce,” Lecture Notes in Computer Science, 1998 Jennings, N. R., Faratin, P., Lomuscio, A. R., Parsons, S., Sierra, C. and Wooldridge, M. “Automated Negotiation: Prospect, Methods, and Challenges, “International Journal of Group Decision and Negotiation, 10(2) 2001, pp: 199-215 Jung, J. J. and Jo, G. S. “Brokerage between buyer and seller agents using Constraint Satisfaction Problem models,” Decision Support Systems 28 (2000) pp: 293–304 Kaplan, S. and Sauhney, M. “E-Hubs：The new B2B Matketplace,” Harvard Business Review (78:3), May/Jun 2000, pp: 97-100 Kowalczyk, R. and Bui, V. “On Constraint-based Reasoning in e-Negotiation Agents,” In Agent Mediated Electronic Commerce III, Dignum, F. and Cortes, U. (Eds), LectureNotes in Artificial Intelligence, Springer-Verlag, 2000, pp: 31 - 46 Kowalczyk R. and Bui V. “On Fuzzy E-Negotiation Agents: Autonomous Negotiation with Incomplete and Imprecise Information,” DEXA 2000 Workshop on Negotiations in electronic markets - beyond price discovery - e-Negotiations, 2000 Lange, D. and Oshima, M. Programming and Deploying Java Mobile Agents with Aglets, Addison-Wesley Longman, Reading, Mass., 1998 Lewicki, R., Saunders, D. and Minton, J. Essentials of Negotiation, Irwin, 1997 Maes, P., Guttman, R. H. and Moukas, A. G. “Agents That Buy and Sell,” Communication of the ACM, vol.4, March 1999 Mumpower, J. L. “The Judgement Policies of Negotiators and the Structure of Negotiation Problem,” Management Science, Vol. 37, No. 10, Oct. 1991, pp. 1304-1324 Rahwan, I., Kowalczyk, R. and Pham, H. H. “Intelligent Agents for Automated One-to-Many e-Commerce Negotiation,” Proceedings of the twenty-fifth Australasian conference on Computer science - Volume 4, 2002, pp: 197-204 Tewari, G. and Maes, P. “Design and implementation of an agent-based intermediary infrastructure for electronic markets,” Proceedings of the 2nd ACM conference on Electronic commerce October 2000 Yokoo, M., Durfee, E. H., Ishida, T., and Kuwabara, K. “The distributed constraint satisfaction problem: Formalization and algorithms,” IEEE Transactions on Knowledge and Data Engineering, 10(5):673--685, 1998
Description:	碩士國立政治大學資訊管理研究所 90356010 91
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0090356010
Data Type:	thesis
Appears in Collections:	[Department of MIS] Theses

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