| Reference: | 英文書目：
Aronson, Elliot, “Back to the future : Retrospective review of Leon Festinger’s—A Theory of Cognitive Dissonance,” The American Journal of Psychology; Spring 1997; 110, 1; Wilson Social Sciences Abstracts Plus Text, pg.127.
Cohen, Joel B.; Marvin E Goldberg, “The dissonance model in post-decision product evaluation,” JMR, Journal of Marketing Research (pre-1986); Aug 1970; 7, 000003; pg.315.
Cummings, William H.; M Venkatesan, “Cognitive dissonance and consumer behavior : A review of the evidence,” JMR, Journal of Marketing Research (pre-1986); Aug 1976; 13,000003; pg.303.
Ehrlich, Guttman I. , P. Schonbach, and J. Mills. “Post-decision Exposure to relevant information, ” Journal of Abcdrmal and Social Psychology, 54(January 1957), 98-102.
Festinger, L. “A theory of cognitive dissonance.” Stanford: Stanford University Press, 1957.
Goetzman, William N.; Nadav Peles, “ Cognitive dissonance and mutual fund investors. “ Journal of Financial Research;1997, pg 145.
Hunt, Shelby D., “Post-transaction Communications and Dissonance Reduction,” Journal of Marketing (pre-1986); Jul 1970;34, 000003; pg.46.
Korgaonkar, Pradeep K., George P Moschis, “ An experimental study of cognitive dissonance, product involvement, expectations, performance and consumer judgement of product performance,” Journal of Advertising (pre-1986); 1982; 11, 000003; pg.32.
Marshall, Greg W.; John C Mowen; Thomas H. Stone, “Risk taking in sales-force selection decisions: The impact of decision frame and time.” Psychology & Marketing(1986~1998); July 1995; pg 12
Menasco, Michael B.; Del I Hawkins, “ A field test of the relationship between cognitive dissonance and state anxiety,” JMR, Journal of marketing Research (pre-1986); Nov 1978; 15, 000004; pg.650.
Mittelstaedt, Robert, “A dissonance approach to repeat purchasing behavior,” JMR, Journal of Marketing Research (pre-1986); Nov 1969; 6, 000004; pg.444.
Oliver, Richard L.; Roland T Rust; Sajeev Varki, “ Customer delight: Foundations, findings, and managerial insight. “ Journal of Retailing; 1997, pg. 311.
Oshikawa, Sadaomi, “Can Cognitive Dissonance Theory Explain Consumer Behavior? ,” Journal of Marketing (pre-1986); Oct 1969; 33, 000004; pg.44.
Sweeney, Jillian C.; Douglas Hausknecht; Geoffrey N. Soutar, “ Cognitive dissonance after purchase: A multidimensional scale.” Psychology & Marketing; May 2000; pg 369.
“The Businessweek Fifty” Business Week, April 5, 2004, pg. 49
Venkatesan, M. “Cognitive Dissonance, ” in R. Ferber, Handbook of Marketing Research. New York: McGraw-Hill BookCo., 1975.
Westbrook, Robert A.; Richard L. Oliver, “The dimensionality of consumption emotion patterns and consumer satisfaction. ” Journal of Consumer Research; Jun 1991; pg 84.
中文書目：
一， 邱志聖(民90)：”策略行銷分析架構與實務應用”，初版，台北市，智勝文化，民國90年
二， 黃俊英：民國74年“多變量分析”，國立政治大學
三， 施存柔：“來源國形象、品牌定位與銷售通路對化妝品消費者態度之影響”，國立政治大學國際貿易研究所碩士論文，民國91年
四， 張素梅(民90)：“統計學”，雙葉出版社
五， 莊旻潔：“群體規範、認知、認同對產品態度與忠誠度的影響---以青少年之偶像崇拜行為為例”，國立政治大學國際貿易研究所碩士論文，民國91年 |
