| Reference: | 一、中文書目
張秀惠，產品屬性、個人特徵與來源國形象之研究---以家電產品為例，台灣大學商學研究所碩士論文，民國七十八年。
闕河士，消費者抱怨行為及其影響因素，政治大學企業管理研究所碩士論文，民國七十八年。
楊國樞、文崇一、吳聰賢、李亦園，社會及行為科學研究方法，東華書局，民國七十九年。
黃鈺文，不同品牌來源國與製造地形象對消費者產品態度的影響，政治大學國際貿易研究所碩士論文，民國八十年。
林靜儀，品牌國、生產地與廣告對大學生產品態度的影響，政治大學國際貿易研究所碩士論文，民國八十二年。
陳昭同，消費者購後不滿意反應類型之研究，東海大學食品科學研究所碩士論文，民國八十二年。
高啟震，品牌聯盟的品質訊號傳遞效果之研究，大同工學院事業經營研究所碩士論文，民國八十五年。
陳振燧，品牌權益來源組合類型與品牌延伸策略關係之研究，行政院國科會專題計畫研究成果報告，民國八十六年。
呂芳洲，品牌聯盟對品牌權益影響之研究，雲林科技大學企業管理技術研究所碩士論文，民國八十七年。
陳欣怡，品牌個性契合度對品牌聯盟成效之影響，雲林科技大學企業管理研究所碩士論文，民國八十九年。
葉相億，購併組合及品牌名稱對消費者態度之影響，政治大學國際貿易研究所碩士論文，民國九十年。
邱志聖、巫立宇、陳仲熙，產品知識及來源國形象對顧客滿意度之影響---Elaboration Likelihood Model之理論應用，管理學報，第十八卷第二期，民國九十年六月。
顧萱萱，功能互補性品牌聯盟中鑲嵌品牌之外溢效果，台大管理叢論，第十二卷第一期，民國九十年十二月。
二、英文書目
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Bearden, William O. and Jesse E. Teel (1983), “Selected Determinants of Consumer Satisfaction and Complaint Reports”, Journal of Marketing Research, 20(February), pp21-28.
Bilkey, W. J. and E. Nes (1982), “Country of Origin Effects on Product Evaluation”, Journal of International Business Studies, Spring/Summer, pp89-99.
Bitner, Mary Jo (1990), “Evalutating Service Encounters: The Effects on Physical Surroundings and Employee Responses”, Journal of Marketing, 54(April), pp69-82.
Cardozo, Richard M. (1965), “An Experimental Study of Consumer Efforts, Expectation and Satisfaction”, Journal of Marketing Research, 2(August), pp244-249.
Churchill, Gilbert A., Jr. and Carol Surprenant (1982), “An Investigation into the Determinants of Consumer Satisfaction”, Journal of Marketing Research, 19(November), pp491-504.
Cronin, J. Joesph Jr. and Steven A. Taylor (1992), “Measuring Service Quality: A Reexamination and Extension”, Journal of Marketing, 56(July), pp55-68.
Day, Ralph L. and E. Laird Landon, Jr. (1977), “Towards a Theory of Consumer Complaining Behavior”, in Consumer and Industrial Buying Behavior, Arch Woodside, Jagdish Sheth, and Peter Bennett, eds. Amsterdam: North-Holland Publishing Company.
Dobni, Dawn and George M. Zinkhan (1990), “In Search of Brand Image: A Foundation Analysis”, Advances in Consumer Research, 17, pp110-119.
Etzel, Michael J. and Brace J. Walker (1974), “Advertising Strategy for Foreign Products”, Journal of Advertising Research, 14(3), June, pp41-44.
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Festinger, Leon. (1957), “A Theory of Cognitive Dissonance”, New York: Harper& Row.
Fishbein, Martin and Isek Ajzen (1975), “Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research”, MA: Addison-Wesley.
Fornell, Claes (1992), “A National Customer Satisfaction Barometer: The Swedish Experience”, Journal of Marketing, January, pp403-412.
Han, C.M. and Vern Terpstra (1988),”Country-of-Origin Effects for Uninational and Bi-national Products”, Journal of International Business Studies, 19(2), pp235-256.
Harlam, B. A., Krishna, D. R.Lehmann, and C. Mela (1995), “Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle”, Journal of Business Research, 33(May), pp57-66.
Hawkins, Best and Coney (1997),”Consumer Behavior：Building Marketing Strategy”, 7th ed., pp.402
Israel, D. N., D. J. Eugene and I. L. Shlomo (1997), “Towards a Theory of Country Image Effect on Product Evaluation”, Management International Review, 37.
Jacoby, J., Jerry C. Olson, and Rafael A. Haddoct (1971), “Price, Brand Name, and Product Composition Characteristics as Determinants of Perceived Quality”, Journal of Applied Psychology, 56(6), pp570-579.
Johannson, J. K. and Hans B.Thorelli (1985), “International Product Positioning”, Journal of International Business Studies, Fall, pp57-75.
Keller, L. K. and D. A.Aaker (1992), “The Effect of Sequential Introduction of Brand Extension”, Journal of Marketing Research, February, pp35-50.
-------- (1993), “Conceptualizing, Measuring and Managing Customer-Based Brand Equity”, Journal of Marketing, 57, pp1-22.
-------- (1998), “Strategic Brand Management-Building, Measuring, and Managing Brand Equity”, New Jersey.
Khanna, Sri Ram (1986), “Asian Companies and the Country Sterotype Paradox: An Empirical Study”, Columbia Journal of World Business, Summer, pp29-38.
Kotler, Philip (1991), “Marketing Management, Analysis, Planning, Implementation and Control ”, 7th ed., Prentice-Hall International Editions.
-------- (2000), “Marketing Management”, New York: Free Press
Loken, B. and D. R.John (1993), “Diluting Brand Beliefs: When do Brand Extension have a Negative Impact?”, Journal of Marketing, 57(July), pp71-84.
Nagashima, Akira (1970), “ A Comparison of Japanese and U.S. Attitudes Toward Foreign Products”, Journal of Marketing, 34(January), pp68-74.
Oliver, Richard L. (1980), “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decision “, Journal of Marketing Research, 17(November), pp460-469.
-------- (1981), “Measurement and Evaluation of Satisfaction Process in Retail Settings”, Journal of Retailing, 57(Fall), pp25-47
-------- and Wayne S. DeSarbo (1988), “Response Determinants in Satisfaction Judgment”, Journal of Consumer Research, 14(March), pp495-507.
Olshavsky, Richard N. and John A. Miller (1972), “Consumer Expectations, Product Performance, and Perceived Product Quality”, Journal of Marketing Research, 9(February), pp19-21.
Olson, Jerry C. and Philip Dover (1976), ”Effect of Expectation Creation and Disconfirmation on Belief Elements of Cognitive Structure”, Advances in Consumer Research, 3, pp168-175.
-------- and -------- (1979), ”Disconfirmation of Consumer Expectations Through Product Trial”, Journal of Applied Psychology, 64(April), pp179-189.
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Rao, Lu Qu, and R.W. Ruekert (1999),”Signaling Unobservable Product Quality Through a Brand Ally”, Journal of Marketing Research, 36, pp258-268.
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Romeo, Jean B. (1991), “The Effect of Negative Information on the Evaluation of Brand Extensions and the Family Brand”, Advances in Consumer Research, 18, pp399-406.
Rosenberg, M.J. and C.I. Hanland, (1960),”Cognitive, Affective, and Behavior Components of Attitude”, in Attitude Organization and Change: An Analysis of Consistency among Attitude Component. Eds. M.J. Rosenberg et al. New Haven, Ct: Yale University Press.
Roth, Martin S. and Jean B. Romeo (1992), “Matching Product Category and Country Image Perceptions: A Framework for Management Country-of –Origin Effects”, Journal of International Business Studies, third quarter.
Schooler, Robert D. (1965), “Product Bias in the Central American Common Market”, Journal of Marketing Research, 2, pp394-397.
Shocker, Allen D., Rajendra K. Srivastava, and Robert W. Ruekert (1994), ”Challenges and Opportunities Facing Brand Management: An Introduction to Special Issue”, Journal of Marketing Research, 31, pp149-158.
Simonin, B.L. and J.A. Ruth (1995),”Bundling as a Strategy for New Product Introduction: Effect on Consumer’s Reservation Prices for the Bundle, the New Product and Its Tie-in”, Journal of Business Research, 33, pp219-230.
-------- and -------- (1998),”Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of brand Alliances on Consumer Brand Attitudes”, Journal of Marketing Research, 35, pp30-42.
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-------- and Robert E.Wilkes (1996), “When Consumers Complain: A Path Analysis of The Key Antecedents of Consumer Complaint Response Estimates”,
Academy of Marketing Science Journal, 24, pp350-365.
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