English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 51003804      Online Users : 912
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/35019
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/35019


    Title: 台灣生活型態量表效率的後設統合分析
    Authors: 簡南山
    Contributors: 樓永堅
    別蓮蒂

    簡南山
    Keywords: 生活型態
    量表效率
    後設統合分析
    Date: 2002
    Issue Date: 2009-09-18 13:35:06 (UTC+8)
    Abstract: 本論文運用後設統合分析的程式與技術,來整合台灣歷年生活型態研究的實證結果,主要的研究目的在於以社會生活的結構性特徵來做為生活型態量表衡量的主體,以此構念來做為比較不同生活型態量表效率的基礎,運用後設統合分析的形式,來探討影響歷年生活型態量表效率的因素,提供未來生活型態研究,如何增進量表使用效率的參考依據。本論文以歷年生活型態量表研究最常被採用的主成份因素分析法所求出的實證結果,做為檢驗本論文研究假設的樣本資料,總共收集了208篇論文研究,247份有效樣本。
    研究結果顯示,生活型態量表效率與題數之間,有顯著的線性關係,題數越多,量表效率越高;特殊型量表比一般型以及混合型量表的效率低;樣本涵蓋的區域越大(跨區相對於單一區域樣本),呈現的生活型態量表效率越低;特殊性樣本(以使用特定產品或出入特定場所為樣本)相對於普遍性樣本,呈現的生活型態量表效率越高;樣本數越大呈現的量表效率越低;在隨機抽樣的架構下,隨著樣本人數增加,導致生活型態量表效率降低的幅度,比非隨機抽樣架構,降低的幅度來的小;而實證研究所使用的樣本年齡差距、混合或單一性別樣本、以及量表等級尺度,並不會影響生活型態的量表效率。
    Reference: 何瑞章,方文昌,黃營杉,2001。網路潛在消費者生活型態與購買意願關係之研究~ 以線上音樂出版品為例,研究管理學報,第一卷第二期:277-298。
    吳毓瑩,1996。量表奇偶點數的效度議題,調查研究,第二期:5-34。
    吳萬益,陳淑惠,1995。大學生個人特質、生活型態、休閒偏好及消費行為之關係研究,中山管理評論,第三卷第三期:30-51。
    李培基,1975。臺北市超級市場及其市場區隔之研究,政治大學企業管理學研究所未出版碩士論文。
    李康,李猛,2002。社會的構成~結構化理論大綱,臺北:左岸文化事業有限公司。
    林清山,1988。多變項分析統計法,臺北:東華書局。
    林清山,1993。多變項統計分析法近十幾年來的發展與應用,收錄於吳武典主編 心理測驗的發展與應用,臺北:心理出版社:301-353。
    洪永泰,1995。抽樣調查中樣本代表性的問題,調查研究,第一期:7-38。
    范德鑫,1993。心理測驗的發展趨勢,收錄於吳武典主編 心理測驗的發展與應用,臺北:心理出版社:1-22。
    高宣揚,2002。魯曼社會系統理論與現代性,臺北:五南圖書有限公司。
    康樂,簡惠美,1993。支配社會學,臺北:遠流圖書文化公司。
    張德聰,黃正旭,林烝增,2000。青少年生活型態調查研究,生活科學學報,第六卷:1-24。
    莊耀嘉,楊國樞,1993。性格測驗之發展與本土化,收錄於吳武典主編 心理測驗的發展與應用,臺北:心理出版社:179-213。
    黃光國,1984。自卑與超越,臺北:志文出版社。
    黃俊英,1996。行銷研究~ 管理與技術,臺北:華泰文化事業有限公司。
    黃道琳,1976。文化模式,臺北:巨流圖書公司。
    黃銘純,2000。社會科學研究法 ~ 社會關係研究取向,臺北:桂冠文化事業有限公司。
    楊浩二,1995。多變量統計方法,臺北:東華書局。
    葉仲民,1985。觀光者何處去?出國旅遊者心理區隔及其偏好之分析,管理評論,第四卷第二期:44-63。
    葉頌姿,1974。自卑與生活,臺北:志文出版社。
    趙旭冬,方文,2002。現代性與自我認同,臺北:左岸文化事業有限公司。
    齊力, 1999。社會研究的後設分析程式, 臺北:弘智文化事業有限公司。
    Aaker, David A., Yasuyoshi Fuse, and Fred D. Reynolds, 1982. Is Life-Style Research Limited in It’s Usefulness to Japanese Advertisers ?, Journal of Advertising, 11(1): 31-36.
    Assumus, Gert, John U. Farley, and Donald R. Lehman, 1984. How Advertising Affects Sales: Meta-Analysis of Econometric Results, Journal of Marketing Research, 21(1): 65-74.
    Brown, Steven P. and Robert A. Peterson, 1993. Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects, Journal of Marketing Research, 30(1): 63-77.
    Bullock, Joseph H. and Daniel J. Svyantek, 1985. Analyzing Meta-Analysis: Potential Problems, an Unsuccessful Replication, and Evaluation Criteria, Journal of Applied Psychology, 70(1): 108-115.
    Churchill, Gilbert A. and Peter J. Paul, 1984. Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis, Journal of Marketing Research, 21(4): 360-375.
    Cooper, H. M., and Rosenthal, R., 1980. Statistical versus Traditional Procedures for Summarizing Research Finding, Psychological Bulletin, 87: 442-449.
    Cosman, Stephen C., 1982. Life Styles and Consumption Patterns, Journal of Consumer Research, 8(4): 453-455.
    Cureton, Edward E. and D’Agostino, Ralph B., 1983. Factor analysis, an applied approach, Hillsdale, N.J.: Lawrence Erlbaum Associate, Inc.
    Dunteman, George H., 1989. Principal Components Analysis, CA:Sage Publications, Inc.
    Farley, John U., Donald R. Lehmann, and Alan Sawyer, 1995. Empirical Marketing Generalization Using Meta-Analysis, Marketing Science, 14(3): 36-46.
    Fern, Edward F. and Kent B. Monroe, 1996. Effect-Size Estimates: Issues and Problems in Interpretation, Journal of Consumer Research, 23(2): 89-105.
    Fox, Richard J., Melvin R. Crask, and Jonghoon Kim, 1989. Mail Survey Response Rate: A Meta-Analysis of Selected Techniques for Inducing Response, Public Opinion Quarterly, 53(4): 543-557.
    Giddens, Anthony, 1984. The Constitution of Society: Outline of the Theory of Structuration, Cambridge: Polity Press.
    Giddens, Anthony, 1991. Modernity and Self - Identity, Cambridge: Polity Press.
    Green, Paul E., Donald S. Tull, and Gerald Albaum, 1988. Research For Marketing Decision, New Jersey: Prentice-Hall Inc.
    Grewal Dhruv, Sukumar Kavanoor, Edward F. Fern, Caronlyn Costley, and James Barnes, 1997. Comparative Versus Noncomparative Advertising: A Meta-Analysis, Journal of Marketing, 61(4): 1-15.
    Holt, Douglas B., 1995. Consumers’ Cultural Differences as Local System of Tastes: A Critique of Personality/Values Approach and an Alternative Framework, in Advances in Consumer Research, Asia-Pacific, 1: 178-184.
    Holt, Douglas B., 1997. Poststructuralist Lifestyle Analysis: Conceptualizing the Social Pattering of Consumption in Postmodernity, Journal of Consumer Research, 23(4): 326-350.
    Judd, Charles M., Eliot R. Smith, and Louise H. Kidder, 1991. Research Methods in Social Relation, Singapore: Holt Rinehart and Winstone Inc.
    Lazer, William, 1963. Life Style Concept and Marketing, Winter Conference of American Marketing Association: 130-139.
    Lesser, Jacket A. and Marie Adele Hughes, 1986. The Generalizability of Psychographic Market Segments Across Geographic Locations, Journal of Marketing, 50(1): 18-27.
    Luhmann, Niklas, 1990. Essays on self-reference, New York: Columbia University Press.
    McDonald, Roderick P., 1985. Factor Analysis and Related Methods, Hillsdale, N.J.: Lawrence Erlbaum Associate, Inc.
    Paul, Peter J. and Gilbert A. Churchill, 1986. Relationship Among Research Design Choices and Psychometric Properties of Rating Scales: A Meta-Analysis, Journal of Marketing Research, 23(1): 1-10.
    Peterson, Robert A., Gerald Albaum, and Richard F. Beltramini, 1985. A Meta-Analysis of Effects Sizes in Consumer Behavior Experiments, Journal of Consumer Research, 12(1): 97-103.
    Peterson, Robert A., Alain J. P. Jolibert, 1995. A Meta-Analysis of Country-of-Origin Effects, Journal of International Business Studies, 26(4): 883-896.
    Plummer, Joseph T., 1974. The Concept and Application of Life Style Segmentation, Journal of Marketing, 38(1): 33-37.
    Rao, Akshay R. and Kent B. Monroe, 1989. The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review, Journal of Marketing Research, 26(3): 351-357.
    Rosenthal, Robert, 1991. Meta-Analytical Procedures for Social Research, CA: Sage Publications Inc.
    Stuart, Van Auken, 1978. General Versus Product-Specific Life Style Segmentations, Journal of Advertising, 7(3): 31-35.
    Szymanski, David M. and David H Henard, 2001. Customer Satisfaction: A Meta-Analysis of the Empirical Evidence, Journal of the Academy of Marketing Science, 29(4): 1-17.
    Tai, Susan H.C., and Jackie L.M. Tam, 1996. A Comparative Study of Chinese Consumer in Asian Markets – A Lifestyle Analysis, Journal of International Consumer Marketing, 9(1): 25-42.
    Tellis, Gerard J., 1988. The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales, Journal of Marketing Research, 25(4): PP331-341.
    Tigert, Douglas J., 1974. Life Style Analysis as a Basis for Media Selection, in W. D. Wells, ed., Life Style and Psychograghics. Chicago: American Marketing Association: 171-201.
    VanderWerf, Pieter A. and John F. Mahon, 1997. Meta-Analysis of the Impact of Research Methods on Findings of First-Mover Advantage, Management Science, 43(11): 1510-1519.
    Wells, William D., 1974. Life Style and Psychographics: Definitions, Uses, and Problems, in W. D. Wells, ed., Life Style and Psychograghics. Chicago: American Marketing Association: 315-361.
    Wells, William D., 1975. Psychographics – A Critical Review, Journal of Marketing Research, 12(2): 196-213.
    Wells, William D. and Douglas J. Tigert, 1971. Activities, Interests, and Opinions, Journal of Advertising Research, 11(3): 27-35.
    Wind, Yoram and Paul E. Green, 1974. Some Conceptual, Measurement, and Analytical Problem in Life Style Research, in W. D. Wells, ed., Life Style and Psychograghics. Chicago: American Marketing Association: 97-126.
    Description: 博士
    國立政治大學
    企業管理研究所
    85355508
    91
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0853555081
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

    Files in This Item:

    File Description SizeFormat
    55508101.pdf20KbAdobe PDF2927View/Open
    55508102.pdf37KbAdobe PDF21363View/Open
    55508103.pdf18KbAdobe PDF2830View/Open
    55508104.pdf34KbAdobe PDF21501View/Open
    55508105.pdf164KbAdobe PDF21635View/Open
    55508106.pdf324KbAdobe PDF21375View/Open
    55508107.pdf753KbAdobe PDF21040View/Open
    55508108.pdf58KbAdobe PDF21027View/Open
    55508109.pdf119KbAdobe PDF22703View/Open
    55508110.pdf199KbAdobe PDF21658View/Open
    55508111.pdf2449KbAdobe PDF21052View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback