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    Title: 評估成功的破壞性創新的關鍵構面-以VoIP為例
    Authors: 陳又慈
    Chen, Yu Tzu
    Contributors: 郭更生
    Kuo, Geng Sheng
    陳又慈
    Chen, Yu Tzu
    Keywords: 破壞性創新
    科技管理
    創新管理
    Disruptive Technology
    Disruptive Innovation
    Innovation Management
    Technology Management
    VoIP
    Skype
    Date: 2008
    Issue Date: 2009-09-18 13:34:29 (UTC+8)
    Abstract: 歷史上出現許多既有領導企業被新興企業取代的例子，其背後的原因一直引起高度興趣。Christensen (1997)提出的破壞性科技 (disruptive technology)觀念為此現象提供一個解釋的方向。自破壞性創新的提出以來，已有眾多學者投入相關研究探討，但至今尚無一個廣泛被學界所接受且可適用於不同產業的模型，因此仍迫切需要更多的研究投入和實務驗證。評估破壞性創新的困難，就如預測未來般充滿著不確定性。對既有企業而言，藉由評估破壞性創新，可以對即將面對的衝擊早一步採取因應措施，使競爭優勢得以維持；對新興企業而言，評估破壞性創新即是找出成長的利基，並可依此進入主流市場甚至擊倒既有領導企業。

    有鑑於評估破壞性創新的重要性和困難度，本研究提出評估成功的破壞性創新時應考量的關鍵構面，包含創新提供的性能對應於主流市場的需求、低價格或創造新的價值、市場擴散速度、以及社會環境。本研究以VoIP產業為破壞性創新個案來驗證各項構面。研究結果顯示PSTN的通話品質和功能已超過既有需求，讓VoIP有進入低階市場的機會。同時現階段VoIP的通話品質已可滿足大眾主流市場的需求，並提供較便宜的解決方案。尤其對既有網路人口而言，VoIP不僅是便宜且簡易的解決方案，更提供了多項應用服務的整合。VoIP破壞性創新正在市場上快速擴散，尤其在美國與歐洲等地區。透過評估構面的提出，使評估成功的破壞性創新能以更系統化的方式進行。評估構面的提出可為未來完整模型的建立提供一個發展方向，同時提供一個分析創新潛力的方法，產業界可以依據分析後的結果擬定相關策略。
    Reference: 一、書籍與期刊文獻
    1. Ahuja, Sudhir R. and Ensor, Robert (2004). VoIP: What is it Good for?. Queue 2(6): 48-55.
    2. Ander, Ron (2002). When Are Technologies Disruptive? A Demand-Based View of the Emergence of Competition. Strategic Management Journal 23(8): 667-88.
    3. Angelov, Bojan, Nov, Oded, and Rao, Bharat (2006). Fusion of Disruptive Technologies: Lessons from the Skype Case. European Management Journal 24(2-3): 174–88.
    4. Bass, Frank M. (1969). A New Product Growth for Model Consumer Durables. Management Science 15(5):215-27.
    5. Baset, Salman A. and Schulzrinne, Henning (2004). An Analysis of the Skype Peer-to-Peer Internet Telephony Protocol. NY: Columbia University.
    6. Beal, George M. and Bohlen, Joe M. (1957), The Diffusion Process, Special Report (Agriculture Extension Service, Iowa State College) 18(1):56-77.
    7. Borß, Justus F.M. and Meinel, Christoph (2008). Can VoIP Live up to the QoS Standards of Traditional Wireline Telephony? 2008 Fourth Advanced International Conference on Telecommunications. IEEE Computer Society 126-132.
    8. Christensen, Clayton M. (1992). Exploring the Limits of the Technology S-curve. PartⅡ: Architectural Technologies. Production and Operations Management 1(4):358-366.
    9. Christensen, Clayton M. (1993). The Rigid Disk Drive Industry: A History of Commercial and Technological Turbulence. Business History Review 67(4):531-588.
    10. Christensen, Clayton M. and Bower, Joseph L. (1996). Customer Power, Strategic Investment, and the Failure of Leading Firms. Strategic Management Journal 17(3):197-218.
    11. Christensen, Clayton M. (1997). The Innovator’s Dilemma. When New Technologies Cause Great Firms to Fail. Boston, MA: Harvard Business School Press.
    12. Christensen, Clayton M. (2000). The Innovator’s Dilemma. When New Technologies Cause Great Firms to Fail. Boston, MA: Harvard Business School Press.
    13. Christensen, Clayton M., Johnson, Mark W., and Rigby, Darrell K. (2002). "Foundations for Growth: How To Identify and Build Disruptive New Businesses". MIT Sloan Management Review 43(3):22-31.
    14. Christensen, Clayton M. and Raynor, Michael E. (2003). The Innovator`s Solution. Creating and Sustaining Successful Growth. Boston, MA: Harvard Business School Press.
    15. Danneels, Erwin (2004). Disruptive Technology Reconsidered: A Critique and Research Agenda. Journal of Product Innovation Management 21(4): 246-258.
    16. Day, George S. (2000). Assessing Future Markets for New Technologies. In: Wharton on Managing Emerging Technologies. George S. Day, Paul J.H. Schoemaker, and Robert E. Gunther (eds.). New York: Wiley, 127-149.
    17. Dewar, Robert D. and Dutton, Jane E. (1986). The Adoption of Radical and Incremental Innovations: An Empirical Analysis. Management Science 32(11):1422-1433.
    18. Doering, Don S. and Parayre, Roch (2000). Identification and Assessment of Emerging Technologies. In: Wharton on Managing Emerging Technologies. George S. Day, Paul J.H. Schoemaker, and Robert E. Gunther (eds.). N.Y.: Wiley, 75-98.
    19. Foster, Richard N. (1986). Innovation: The Attacker`s Advantage. NY: Summit Books.
    20. Gilbert, Clark (2003). The Disruption Opportunity. Sloan Management Review 44(4):27–32.
    21. Govindarajan, Vijay and Kopalle, Praveen K. (2006). The Usefulness of Measuring Disruptiveness of Innovations: Ex Post in Making Ex Ante Predictions. Journal of Product Innovation Management 23:12-18.
    22. Kassicieh, Suleiman K., Walsh, Steven T., Cummings, John C., McWhorter, Paul J., Romig, Alton D. and Williams, W. David (2002). Factors Differentiating the Commercialization of Disruptive and Sustaining Technologies. IEEE Transactions on Engineering Management 49(4):375–387.
    23. Linton, Jonathan D. (2002). Forecasting the Market Diffusion of Disruptive and Discontinuous Innovations. IEEE Transactions on Engineering Management 49(4):365–374.
    24. Moore, Geoffrey A. (1998). Inside the Tornado. Marketing Strategies From Silicon Valley’s Cutting Edge. Oxford, UK: Capstone Publishing Ltd.
    25. OECD (1997). The Oslo Manual: Proposed Guidelines for Collecting and interpreting Technological Innovation Data. Paris: OECD.
    26. Reynolds, Richard J. B., and Rix, Antony W. (2001). Quality VoIP - An Engineering Challenge. BT Technology Journal 19(2): 23-32.
    27. Rogers, Mark (1998). The Definition and Measurement of Innovation. Melbourne Institute Working Paper 10/98.
    28. Sangani, Kris (2005). Disruptive Technology – CommsMakers: Skype Technologies. IEE Communications Engineer 3(6): 30-33.
    29. Schumpeter, Joseph (1934). The Theory of Economic Development. Boston: Harvard University Press.
    30. Schmidt, Glen M. and Druehl, Cheryl T. (2008). When Is a Disruptive Innovation Disruptive? Projuct Innovation Management 25:347–69.
    31. Tushman, Michael L. and Anderson, Philip (1986). Technological Discontinuities and Organizational Environments. Administrative Science Quarterly 31(3):439-65.
    32. Walsh, Steven T., Kirchhoff, Bruce A. and Newbert, Scott (2002). Differentiating Market Strategies for Disruptive Technologies. IEEE Transactions on Engineering Management 49(4):341–351.
    33. 李美華等譯 (1998)，社會科學研究方法，台北：時英。譯自Earl Babbie (1998)。
    34. 尚榮安譯 (2001)，個案研究：設計與方法，台北：弘智。譯自Robert K. Yin (1994)。
    二、網路資源
    Borderless Communicator: http://glimfeather.com/borderless/
    Cable Vision: http://www.cablevision.com/
    Calyptech Pty Ltd: http://www.calyptech.com/
    Charter: http://www.charter.com/
    Comcast: http://www.comcast.com/
    Computer Economics: http://www.computereconomics.com/
    eBay季報: http://investor.ebay.com/results.cfm
    Ipoque: http://www.ipoque.com/
    Skype: http://www.skype.com/
    Time Warner Cable: http://www.timewarnercable.com/
    Vonage: http://www.vonage.com/
    中華電信: http://www.cht.com.tw/
    經濟部技術處產業技術知識服務計畫網站: http://www.itis.org.tw/
    瑪凱電信: http://www.ipbbnet.com/
    Description: 碩士
    國立政治大學
    企業管理研究所
    95355021
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0095355021
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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