Reference: | 一、中文部分 1. 石明家(2001),SPSS 10.X中文版統計資料分析實務應用。台北:碁峰資訊。 2. 沈雲驄、湯宗勳譯(2001),David A. Aaker原著,品牌行銷法則: 如何打造強勢品牌?。商業周刊。 3. 何琦瑜(2003),「通路新勢力 品牌殺手?」,天下雜誌,第282期。 4. 周文賢(2002),多變量統計分析:SAS/STAT使用方法。台北,智勝文化。 5. 林傑斌、劉明德(2002),SPSS 11.0與統計模式建構。台北:文魁資訊。 6. 林錦慧、但漢敏譯(2007),Nirmalya Kumar & Jan-Benedict E. M. Steenlamp原著,是誰把你的商品擠下貨架?。台北,商智文化。 7. 林翠瑩(2004),品牌形象、品牌關係品質與品牌忠誠度之關聯性研究-以零售業自有品牌為例,南台科技大學行銷與流通管理研究所,碩士論文。 8. 洪順慶(2006),台灣品牌競爭力。台北,天下雜誌出版。 9. 洪順慶(2005),行銷管理,三版。台北,新陸書局。 10. 姜雪影(1994),「知名品牌力搏危瀾」,天下雜誌,第161期。 11. 洪千琮(2004),量販店自有品牌產品資訊對消費者知覺影響之研究,國立中興大學企業管理學系研究所,碩士論文。 12. 高登第編譯(2001),David A. Aaker等原著,品牌管理。台北:天下遠見。 13. 陳慧婷(2003),「萬客隆退場 同業更緊張」,天下雜誌,第270期。 14. 朝陽堂編輯部譯(1995),David A. Aaker & Alexander L. Biel原著,品牌經營。台北:朝陽堂文化。 15. 黃政瑋譯(2005),Robert Spector原著,品類殺手-零售大戰對消費文化的衝擊。台北,天下雜誌出版。 16. 陳振燧、洪順慶(1999),「消費品品牌權益衡量量表之建構-顧客基礎觀點」,中山管理評論,第七卷,頁1175-1199。 17. 陳振燧、洪順慶(1998),「顧客基礎品牌權益建立之研究」,管理學報,第十五卷,頁623-642。 18. 黃俊英(2005),行銷研究-管理與技術,七版。台北,華泰文化。 19. 陳怡真(1997),商店品牌產品購買行為之決定性因素,國立台灣大學商學研究所,碩士論文。 20. 黃姿云(2005),零售業商店國際品牌和自有品牌對購買傾向的影響—以家樂福量販店為例,國立成功大學企業管理研究所,碩士論文。 21. 黃佩如(2001),大學生之生活型態對零售業自有品牌之品牌權益的關係研究,淡江大學管理科學研究所,碩士論文。 22. 陳初真(2005),零售商自有品牌市場佔有率影響因素之研究 —三大便利商店POS 資料實證分析,國立高雄科技大學行銷與流通管理所,碩士論文。 23. 齊若蘭(1996),「名牌復活記」,天下雜誌,第186期。 24. 張素璇(1997),『「自有品牌」是好牌』,天下雜誌,第197期。 25. 張保隆、伍忠賢(2005),零售業管理。台北:全華書局。 26. 張紹勳、張紹評、林秀娟(2000),SPSS For Windows統計分析:初等統計與高等統計。台北:松崗出版。 27. 溫珮妤(2003),「通路經營自有品牌,小兵立大功」,Cheers雜誌,第033期。 28. 經濟部商業司(2002),流通業產業研究報告。台北,經濟部出版。 29. 鄭家真(2002),消費者對自有品牌態度以及購買傾向之研究-以量販店為例,國立成功大學企業管理研究所,碩士論文。
二、英文部分 1. Aaker, David A (1996), “Measure Brand Equity Across Products and Markets,” California Management Review, Vol.38, No.3, pp.102~120. 2. Angel F Villarejo-Ramos and Manuel J Sanchez-Franco (2005), “The impact of marketing communication and price promotion on brand equity,” Journal of Brand Management, Vol.12, No.6, pp.431~444. 3. Archna Vahie, Audhesh Paswan (2006), “Private label brand image: its relationship with store image and national brand,” International Journal of Retail & Distribution Management, Vol.34, No.1, pp.67~84. 4. Artur Baldauf, Karen S Cravens, and Gudrum Binder (2003), “Performance consequences of brand equity management: evidence from organizations in the value chain”, The Journal of Product and Brand Management, Vol.12, No.4, pp.222 5. Astrid Jonas and Jutta Roosen (2005), “Private labels for premium products - the example of organic food,” International Journal of Retail & Distribution Management, Vol.33, No.8, pp.636~653. 6. Boonghee Yoo, Naveen Donthu and Sungho Lee (2000), “An examination of selected marketing mix elements and brand equity,” Journal of the Academy of Marketing Science, Vol.28, No.2, pp.195~211. 7. Brenda Cullen (1997), “A study of the trapped brand phenomenon,” Irish Marketing Review, Vol.10, No.1, pp.3~14. 8. Charles S Areni, Dale F Duhan, Pamela Kiecker (1999), “Point-of-purchanse displays, product organization, and brand purchase likelihood,” Academy of Marketing Science. Journal, Vol.27, No.4, pp.428~441. 9. David Dunne and Chakravarthi Narasimhan (1999), “The New Appeal of Private Labels,” Harvard Business Review, May-June 1999, pp. 41~52. 10. Dhruv Grewal, R Krishnan, Julie Baker, Norm Borin (1998), “The effect of store name, brand name and price discounts on consumers` evaluation and purchase intention,” Journal of Retailing, Vol.74, No.3, pp.331~352. 11. Dodds, William B., Monroe, Kent B., Grewal, Dhruv (1991), “Effects of Price, Brand, and Store Information on Buyers` Product Evaluations,” Journal of Marketing Research, Vol.28, No.3, pp.307~319. 12. Farris, Paul W, Ailawadi, Kusum L (1992), “Retail power: Monster or mouse?,” Journal of Retailing, Vol.68, No.4, pp.351~369. 13. Frederick E. Webster, Jr. (2000), “Understanding the Relationships Among Brands, Consumers, and Resellers,” Journal of Academy of Marketing Science, Vol.28, No.2, pp.17~23. 14. Jason M Carpenter, Marguerite Moore, Ann E Fairhurst (2005), “Consumer shopping value for retail brands,” Journal of Fashion Marketing and Management, Vol.9, No.1, pp.43~53. 15. John A. Quelch and David Harding (1996),” Brands Versus Private Labels: Fighting to win,” Harvard Business Review, January-February 1996, pp.99~109. 16. John G Myers (1967), “Determinants of private brand attitude” Journal of Marketing Research, Vol.4, No.1, pp.73~81. 17. Joseph F. Hair, William C. Black, Berry J. Babin, Rolph E. Anderson, Ronald L. Tatbam (2006), Multivariate Data Analysis, 6th edition, Pearson Education, Inc. 18. Keller, Kevin Lane (1993), “Conceptualizing, measuring, and managing customer-based brand equity,” Journal of Marketing, Vol.57, No.1, pp.1~22. 19. Kevin Lane Keller (2001), “Building customer-based brand equity,” Marketing Management, Vol.10, No.2, pp.14~19. 20. Krisof De Wulf, Gaby Odekerken-Schoder, Frand Goedertier and Gino Van Ossel (2005), “Consumer perceptions of store brands versus national brands,” The Journal of Consumer Marketing, Vol.22, No.4, pp.223~232. 21. Kusum L. Ailawadi, Scott A Neslin and Karen Gedenk (2001), “Pursuing the Value-Conscious Consumer: Store Brand Versus National Brand Promotions,” Journal of Marketing, Vol.65, No.1, pp.71~89. 22. Lassar, Walfried, Mittal, Banwari and Sharma, Arun (1995), “Measure customer-based brand equity,” The Journal of Consumer Marketing, Vol.12, No.4, pp.11~19. 23. Lichtenstein, Donald R, Ridgway, Nancy M, Netemeyer, Richard G (1993), “Price perceptions and consumer shopping behavior: A field study,” Journal of Marketing Research, Vol.30, No.2, pp.234~245. 24. Marcel Corstjens and Rajiv Lal (2000), “Building Store Loyalty Through Store Brands,” Journal of Marketing Research, Vol.73, No.3, pp.281~291. 25. Michael Harvey, James T Rothe, Laurie A Lucas (1998), ”The "trade dress" controversy: A case of strategic cross-brand cannibalization,” Journal of Marketing Theory and Practice, Vol.6, No.2, pp.1~15. 26. Naresh K. Malhotra (2007), Marketing Research, 5th edition, Pearson Education, Inc. 27. Outi Uusitalo (2001), “Consumer perceptions of grocery retail formats and brands”International Journal of Retail & Distribution Management, Vol.29, No.5, pp.214~225. 28. Paul S. Richardson, Alan S. Dick, & Arun K. Jain (1994), “Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality,” Journal of Marketing, Vol.58, No.4, pp.28~36. 29. Paul S. Richardson, Arun K. Jain and Alan Dick (1996), “Household Store Brand Proneness: A Framework,” Journal of Retailing, Vol.49, No.3, pp.19~33. 30. Philip Kotler (2003), Marketing Management, 11th edition, Pearson Education, Inc. 31. Pradeep K Chintagunta, Andre Bonfrer, Inseong Song (2002), “Investigating the effects of store-brand introduction on retailer demand and pricing behavior,” Management Science, Vol.48, No.10, pp.1242~1267. 32. Raju, Jagmohan S, Sethuraman, Raj and Dhar, Sanjay K (1995), “National brand-Store brand price differential and store brand market share,” Pricing Strategy & Practice, Vol.3, No.2, pp.17~24. 33. Ronald W Cotterill, William P Putsis Jr and Ravi Dhar (2000), “Assessing the Competitive Interaction between Private Label and National Brands,” The Journal of Business, Vol.73, No.1, pp.109~135. 34. Sanjay K Dhar, Stephen J Hoch (1997), “Why Store Brand Penetration Varies by Retailer,” Marketing Science, Vol.16, No.3, pp.208~227. 35. Sanjoy Ghose, Oded Lowengart (2001), “Perceptual positioning of international, national and private brands in a growing international market: an empirical study,” Journal of Brand Management, Vol.9, No.1, pp.45~62. 36. Scot Burton, Donald R Lichtenstein, Richatd G Netemeyer and Judith A Garretson (1998), “A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates,” Journal of the Academy of Marketing Science, Vol.26, No.4, pp.293~306. 37. Sender Sayman, Stephen J Hoch, Jagmohan S Raju (2002), “Positioning of Store Brands,” Marketing Science, Vol.21, No.4, pp.378~396. 38. Stephen J. Hoch and Shumeet Banarji (1993), “When Do Private Label Succeed?,” Sloan Management Review, Vol.34, No.4, pp.57. 39. Stephen J. Hoch (1996), “How Should National Brands Think about Private Labels?,” Sloan Management Review, Vol.73, No.2, pp.89~102. 40. Stephen J. Hoch, Xavier Dreze, Mary E. Purk (1994), ”EDLP, Hi-Lo, and Margin Arithmetic,” Journal of Marketing, Vol.58, No.4, pp.16~27. 41. Talha Harcar, Ali Kara and Orsay Kucukemiroglu (2006),” Consumer`s Perceived Value and Buying Behavior of Store Brands: An Empirical Investigation,” The Business Review, Cambridge, Vol.5, No.2, pp.55~62. 42. William P Putsis Jr, Ronald W Cotterill (1992), “Share, price and category expenditure - Geographic market effects and private Label,” Managerial and Decision Economics, Vol.20, No.4, pp.175~187. 43. Zeithaml, Valarie A (1988), “Consumer Perceptions of Price, Quality, and Value: a means-end Model and Synthesis of Evidence,” Journal of Marketing, Vol.52, No.3, pp.2~22. |