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    Title: 跨疆域知識移轉之探討--以統一超商為例
    Authors: 吳美惠
    Wu, Mei-hui
    Contributors: 司徒達賢
    Seetoo, Dah Hsian
    吳美惠
    Wu, Mei-hui
    Keywords: 知識移轉
    本土化調適
    knowledge transfer
    local adaptation
    Date: 2003
    Issue Date: 2009-09-18 13:27:27 (UTC+8)
    Abstract: 本研究主要探討企業如何透過組織間跨疆域知識移轉，強化組織的核心能耐。其研究方法採行質化研究，以統一超商公司為研究對象，透過深度訪談，詳盡報導統一超商跨疆域知識移轉的活動與過程，並結合文獻探討以及研究者個人理解，發展十三個命題。主要研究結論如下：
    (1) 知識特性與移轉模式的關係
    經營知識可依內隱性與地區鑲嵌性劃分四個知識群組。知識的內隱性影響移轉媒介，內隱程度高者以人員為主；反之以物件為主。知識的地區鑲嵌程度則影響移轉深度，地區鑲嵌程度較低，知識提供者同時移轉知識架構與知識內容；反之，知識提供者移轉知識架構，知識接受者建構知識內容。
    (2) 移轉雙方特質與移轉模式的關係
    知識提供者與接受者的目標結合程度會影響知識移轉的涉入程度。當目標結合程度愈高，知識移轉的內容愈具廣度與深度、互動頻率愈高、移轉機制愈多元且參與成員體系愈龐大，愈有利於移轉內隱知識，亦愈需要設置知識移轉的統籌窗口，負責最新營運情報的即時傳遞、個別移轉專案的協調整合、建立知識移轉之責任分工體系與推動計劃性移轉機制。
    知識接受者的先前基礎會影響知識的移轉順序。當知識接受者不具先前基礎，知識提供者移轉各項核心營業活動的入門知識。當知識接受者具備先前基礎，知識移轉涉及組織改變，優先移轉快速展現績效的經營知識；又先移轉後勤支援系統，後移轉核心營業活動。
    (3) 跨疆域知識移轉之本土化調適
    針對外部機構配合問題，可利用知識提供者原有網絡關係加以調適；針對社會型態與消費習慣迥異問題，可透過知識接受者觀摩民情風俗較為相近的第三國做法加以調適。此外，知識接受者可透過內化、共同化、外化與結合之知識螺旋循環，在知識提供者的知識架構下，自行建構與當地社會情境鑲嵌的知識內容。
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    國立政治大學
    企業管理研究所
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