| Reference: | 第一章參考文獻
方世榮譯，Philip Kotler 著，行銷管理學 872-875台北：東華書局，1995。
鄭家麟（2001），「公平交易法對贈品贈獎促銷行為之規範」，行政院公平交易委員會第八屆競爭政策與公平交易法學術研討會論文集。
莊春發、李顯峰（2003），「經濟理論的競爭觀在執行反托拉斯管制上的定位與應用」，行政院公平交易委員會第十屆競爭政策與公平交易法學術研討會論文集。
Brown, R.（1974）,“Sales Response to Promotions and Advertising.” Journal of Advertising Research 8: 33-39.
Campebll, L. and Diamond,W.D.（1990）,“Framing and Sales Promotion.” Journal of Consumer Marketing 7(4): 25-31.
Caminal, R. and Matutes, C. （1990）,“Endogenous Switching Costs in a Duopoly Model.” International Journal of Industrial Organization 8: 353-373.
Gupta, S. and Lehmann, R.（1997）, “The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice.” Journal of Marketing Research 31:533-544.
Smith, W. R.（1956）,“Product Differentiation and Market Segmentation as Alternative Marketing Strategies. ”Journal of Marketing: 3-8.
第二章參考文獻
Becker, G.S. and Murphy, K.M.（1993）,“A Simple Theory of Advertising AS a Good or Bad. ” The Quarterly Journal of Economics 108(4): 941-964.
Dixit, P.A. and Norman, D. (1978）,“Advertising and Welfare ” Bell Journal of Economics 9(1): 1-17.
Bester, H. and Petrakis, E.（1996）,“Coupons and Oligopolistic Price Discrimination.” International Journal of Industrial Organization 14: 227-242.
Brown, R.（1974）,“Sales Response to Promotions and Advertising.” Journal of Advertising Research 8: 33-39.
Campebll, L. and Diamond, W.D.（1990）,“Framing and Sales Promotion.” Journal of Consumer Marketing 7(4): 25-31.
Caminal, R. and Matutes, C. （1990）,“Endogenous Switching Costs in a Duopoly Model.” International Journal of Industrial Organization 8: 353-373.
Chen, Y.（1997）,“Paying Customers to Switch.” Journal of Economics & Management Strategy 6: 877-897.
Corts, K.（1998）,“Third-Degree Price Discrimination in Oligopoly: All-Out Competition and Strategic Commitment.” Rand Journal of Economics 29: 306-323.
Holmes, T. (1989）,“The Effects of Third Degree Price Discrimination in Oligopoly.” American Economic Review 79: 244-250.
Kaldor, N.（1950）, “The Economic Aspects of Advertising.” Reviews of Economic Studies: 18: 1-27.
Klemperer, P.（1987）, “Markets with Consumer Switching Costs.” Quarterly Journal of Economics 102: 375-394.
Nilssen, T.（1992）, “Two Kinds of Switching Costs.” Rand Journal of Economics 23: 579-589.
Shaffer, G. and Zhang, Z.J. （1995）,“Competitive Coupon Targeting,” Marketing Science 14: 395-416.
Shaffer, G. and Zhang, Z.J.（2000）,“Pay to Switch or Pay to Stay,” Journal of Economics & Management Strategy 9: 397-424.
Varian, Hal .R. （1992）, Microeconomic Analysis 3rd ed, W.W. Norton & Company, Inc.
第三章參考文獻
蔡攀龍、陳彧夏(1994)，經濟學數學方法導論（靜態分析）台北：茂昌圖書有限公司，1994。
鄭家麟(2001)，「我國相關法規對贈品贈獎促銷行為之規範」，《公平交易法季刊》第九卷第一期，頁141-154。
黃麗霞(2002)，「贈品促銷型式對消費者的知覺價值與購買意願之影響」國立台灣大學商學研究所博士論文。
Becker, G.S. and Murphy, K.M. (1993),“A Simple Theory of Advertising AS a Good or Bad. ”The Quarterly Journal of Economics 108(4): 941-964.
Dixit, P.A. and Norman, D. (1978),“Advertising and Welfare ”Bell Journal of Economics 9(1): 1-17.
Dorfman, R. & Steiner, P.O. (1954),“Optimal advertising and optimal quality.” American Economic Review 44: 826–836.
Kaldor, N. (1950),“The Economic Aspects of Advertising” Reviews of Economic Studies 18:1–27.
Scherer, F.M. 1980， Industrial Market Structure and Economic Performance, 2ed. Houghton Mifflin Company.
Schmalensee, R. (1983),“Advertising and Entry Deterrence: An Exploratory Model.” Journal of Political Economy 91: 636-653.
Tirole, J. (1988), The Theory of Industrial Organization, The MIT Press, Cambridge Massachusetts.
Varian, H .R (1992), Microeconomic Analysis 3rd ed, W.W. Norton & Company, Inc.
第四章參考文獻
Becker, G.S. and Murphy, K.M. (1993),“A Simple Theory of Advertising AS a Good or Bad ”The Quarterly Journal of Economics 108(4): 941-964.
Bresnahan, T.F. (1981),“Duopoly Models with Consistent Conjectures ” American Economic Review, American Economic Association 71 (5): 934-45.
Cheng, L. (1985),“Comparing Bertrand and Cournot equilibria: a geometric approach. ”Rand Journal of Economics 16: 146-152.
Dixit, P.A. and Norman, D. (1978),“Advertising and Welfare ”Bell Journal of Economics 9(1): 1-17.
Eaton, Jonathan and Grossman, Gene M. (1986), “Optimal Trade and Industrial Policy under Oligopoly. ” The Quarterly Journal of Economics 101(2): 383-406.
Holmes, T. (1989),“The Effects of Third Degree Price Discrimination in Oligopoly. ” American Economic Review 79: 244-250.
Hwang, H. and Mai, C. -C. (1988),“On the Equivalence of Tariffs and Quotas under Duopoly: A Conjectural Variation Approach”, Journal of International Economics 24: 373-80.
Jeremy, B.; Geanakoplos , J. and Klemperer , P. (1985), “Multimarket Oligopoly: Strategic Substitutes and Complements” Journal of Political Economy 93: 488-511.
Tsai, Pan-Long and Chen, Jyh An (1994),“Tariffs versus Quotas under Duopoly：A Conjectural Variation Approach Revisited.”Journal of Economic Studies 21( 2): 57-67.
Singh, N. and Vives, X. (1984),“Price and quantity competition in a differentiated duopoly.”Rand Journal of Economics 15: 546-554. |
