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    題名: 社會網絡、媒介使用與政治功效意識之分析
    作者: 連偉廷
    貢獻者: 陳陸輝
    連偉廷
    關鍵詞: 政治功效意識
    媒介使用
    社會網絡
    政治討論
    日期: 2006
    上傳時間: 2009-09-19 15:44:14 (UTC+8)
    摘要:   政治功效意識的研究一直是國內學者所關注的部分,這因為政治功效意識作為一個重要的政治態度,它可以去解釋選民對民主的評價,以及對其投票行為進行分析,因此對於何種因素會使得政治功效意識有所變化,便是一個相當值得研究的課題。本文透過模型分析,同時納入社會網絡以及大眾傳播媒介使用等變項,去探討對政治功效意識的影響。
      研究發現,無論是就內在政治功效意識以及外在政治功效意識的「影響力」、「在乎」面向皆顯示,教育程度、政黨認同為泛綠都有顯著的正向影響力,大眾傳播媒介部分則是以「電視」的影響力最為重要,無論是其暴露程度以及注意程度來說,都顯著正向地影響到選民的政治功效意識。至於社會網絡的部分,以選民和他人政治的討論程度,對內在政治功效意識有顯著的影響,但對於外在政治功效意識,社會網絡的影響力則未顯現。
      以上的研究發現顯示,政黨認同對選民的政治態度仍有很大的影響,而由於媒介型態與其資訊內容傳遞方式的不同,電視的影響力則顯然較報紙等其他媒介來得更為重要,至於社會網絡在模型中呈現的結果則並非皆與理論預期相符合。
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