政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/34302
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113656/144643 (79%)
造訪人次 : 51723241      線上人數 : 295
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/34302


    題名: 數位學習產業新創事業資源演變歷程探討
    作者: 曾威霖
    貢獻者: 溫肇東
    曾威霖
    關鍵詞: 數位學習
    資源基礎理論
    資源運用策略
    創業分期
    創業機會
    日期: 2002
    上傳時間: 2009-09-18 09:19:15 (UTC+8)
    摘要: Peter F. Drucker在1985年提出「創業型經濟體系」概念,認為創新與創業精神應是今日組織、經濟及社會賴以存續的主要活動,此外根據中小企業處統計:台灣每年約有10萬家新成立的企業,而且中小企業佔台灣所有廠商數目比例達96%以上,因此中小企業一直是台灣經濟成長的重要支柱,本研究希望能透過瞭解新創事業之資源演變情形,得到一些對創業家有幫助的建議。

    本研究以數位學習產業之新創事業為研究對象,個案公司有勝典科技、旭聯科技、天下趨勢、育□數位科技,研究上將新創事業之發展分成三階段,分別觀察個案公司在各階段之資源演變情形。本研究之研究發現如下:

    1. 領導者的背景會影響其所看到的機會。
    2. 新創事業第一、二階段之行為模式主要是不斷針對市場機會進行動態調整,努力抓住機會,因此在資源運用上較發散。
    3. 新創事業在第三階段之資源運用上大都採用集中強化策略。
    4. 新創事業在第三階段會因為之前所累積之資源狀況而影響其機會選擇。
    5. 數位學習產業中新創事業最需要獲取的關鍵資源前幾名分別為「合作網絡」、「銷售人才」、「整合性人才」、「流程標準化」、「顧客開發能力」,這些都屬於無形資產或能力。
    6. 數位學習產業中新創事業最需要獲取的關鍵資源很難取得,部分關鍵資源至今仍非常缺乏。
    7. 數位學習產業中新創事業會與顧客共同演化。
    8. 數位學習產業中顧客的固著性很高。
    9. 數位學習產業中新創事業在第三階段時與主要合作伙伴間會有共同演化現象。
    10. 雖然廠商選擇專注於平台領域之思考重點為以標準品方式銷售,但實際上平台產品客製化程度很高。
    11. 在數位學習產業的專案中,平台業者常常是各內容提供廠商的統合者。
    12. 數位學習產業廠商正逐步脫離「鴻溝」階段。
    In 1985, Peter F. Drucker brought up the concept of entrepreneurial economic system. He thought the entrepreneurial spirit is the inevitable essence of social and economic activities today. According to the statistic from the government, there are about 100,000 new venture established in Taiwan every year, and the proportion of small and medium enterprises to total companies is over 96%. Therefore, small and medium enterprises are always the essential strength of economic growing in Taiwan. This research hopes to provide some useful suggestions to entrepreneur by observing the resources evolvement in new ventures.

    The research observed four companies in e-learning industry. We divide the new venture developing duration into three periods. After researching, we had those discoveries as below.

    1.When the leader discovers or judges the opportunity, his background is an importance influencing factor.
    2.In the first or second period, the main acting mode is adjusting and trying to catch market opportunities, so the resources using in new venture are more diverse and dynamic.
    3.In the third period, most new ventures use the focus strategy.
    4.In the third period, new ventures’ opportunities choosing would be influenced by resources which they accumulate before.
    5.In the e-learning industry, the key resources are “networking”, “sales talent”, “integrating talent”, “operation standard process making”, and “customer exploiting”. Most of them belong to intangible assets.
    6.In the e-learning industry, it is hard to get for those key resources, and some of them are still lacking until now.
    7.In the e-learning industry, new venture and his customer are evolving together.
    8.In the e-learning industry, the customers are seldom to change their cooperating companies.
    9.In the e-learning industry, new venture and his core cooperating corporate would evolve together in the third period.
    10.Even thought the portico companies want to make their production standardization, the customer-designed degree in portico production is very huge.
    11.In the e-learning industry, the portico company in projection often plays a resource integrating role.
    12.The companies in e-learning industry are leaving the “huge gap” step by step.
    參考文獻: 一、中文部分
    1. Bhide ,A.等著,李田樹 譯,”哈佛商業評論精選:創業(Harvard Business Review on Entrepreneurship)”,天下出版,2000
    2. Hiam, A. W. & Olander, K. W.著,趙僑譯,”創業的第一本書”,商周出版,1999
    3. Kirk, M.著,張立芬譯,”創業十誡”,臉譜出版,2000
    4. Moore, G. A.著,陳正平譯,”龍捲風暴”,臉譜出版社,1999
    5. Nesheim, John L.著,李秋湄 譯,”非常競爭優勢:知識創業十四步驟(High tech star up)”,天下出版,2000
    6. Peter, F. D.,”Innovation and entrepreneurship:Practice and principles”,1985(創新與創業精神:管理大師談創新實務與策略,蕭富峰、李田樹譯,城邦文化出版,1998)
    7. Rosenberg, M. J.著,樂為良譯,”e-learning”,美商麥格羅、希爾國際股份有限公司台灣分公司出版,2001.10
    8. William, D. B.著,劉世平譯,”企業家精神”,商周出版,2000
    9. 田耐青、洪明洲。”電腦中可溝通與高等教育教學革新”,台北師院學報,第十一期,1998
    10. 王柏勝,”高科技創業團對特性與其創業條件互動之研究—創業觀點觀察”,國立政治大學科技管理研究所碩士論文,2002.6
    11. 李昌雄,”專業學習的建構教學與網際網路運用經驗談”,優質世界公民通識教育計畫專題演講,2003.3.5
    12. 林偉仁,”IMD報告出爐:台灣為何停滯不前?”,天下雜誌,2002.6
    13. 吳思華,” 策略九說”, 臉譜出版,2000
    14. 侯佳雯,”創業與網絡關係之研究-以資訊業與通訊業之個案為例”,國立政治大學企業管理學系碩士論文,2001.6
    15. 孫珍如,” 2001-2002年我國資訊軟體產業回顧與展望(下)”,資策會產業報告,2002.3
    16. 陳佳賢a,”我國線上學習市場現況與未來展望”,資策會產業報告,2001.7
    17. 陳佳賢b,”美國企業線上學習市場發展現況與趨勢”,資訊與電腦,248期,2001.3
    18. 陳佳賢、孫珍如,”我國企業E-Learning市場機會之探討”,資策會產業報告,2002.7
    19. 陳盈儒,”數位學習環境與未來發展”,RUN!PC,106期,2002.11
    20. 陳輝吉,”創業家:迎接全方位創業挑戰”,麥田出版,1993
    21. 陳韻竹,”企業發展電子學習之研究”,國立中山大學企業管理學系碩士論文,2001
    22. 黃牧慈,”有思維活力,是史丹福最想要的學生”,e天下雜誌,2002.12
    23. 張明敏,”網路教學網站之營運策略與關鍵因素之探討”,國立彰化師範大學商業教育學系碩士論文,2001
    24. 蔡敦浩,”哈佛學不到的創業典範:9個台灣科技創業個案剖析”,天下遠見出版,2002
    25. 蔡敦浩、藍紫堂,”新興產業的發展模式—一個複雜調適系統的觀點”, 2003創造力實踐歷程研討會發表論文,2003.3.21
    二、英文部分
    1. Aldrich, H. E. & Fiol, C. M.,”Fools rush in? The institutional context of industry creation”,Academy of Management Review,Vol.19,pp.645-670,1994
    2. Barney, J,” Firm Resources and Sustained Competitive Advantage”,Journal of Management,Vol.17,pp. 99-120,1991
    3. Birger, W.,”A Resource-based View of the Firm ”,Strategic Management Journal,Vol:5,pp.171-180,1984
    4. Brush, C.G.、P. G. Greene and M. M. Hart,” From initial idea to unique advantage:The entrepreneurial challenge of constructing a resource base”,The Academy of Management Executive,pp.64-78,Feb 2001
    5. Grant, R.M.,” The Resource-Based Theory of Competitive Advantage :Implications for Strategy Formulation”,California Management Review,Vol.33,pp.114-135,1991
    6. Greene, P. G. & Brown, T. E.,”Resource needs and the dynamic capitalism typology”,Journal of Business Venturing,Vol.12,pp.161-173,1997
    7. Hamel & Prahalad,” Strategy:As Stretch and Leverage”,Harvard Business Review,P77-86,1993
    8. Kazanjian, R. K. & Drazin, R.,”A Stage-Contingent Model of Design and Growth for Technology Based New Ventures”,Journal of Business Venturing,Vol.5,pp.137-150,1990
    9. Lichtenstein,B. M. B.&Brush,C. G,” How do "resource bundles" develop and change in new ventures? A dynamic model and longitudinal exploration”,Entrepreneurship Theory and Practice,pp.37-58,spring,2001
    10. Lumpkin, G.T. & G.G. Dess,”Clarifying the entrepreneurial orientation construct and linking it to performance”,Academy of Management review,Vol.21,No.1,pp.135-172,1996
    11. Prahalad,C.K. and Hamel Gary,”The Core Competence of the Corporation ”,Harvard Business Review,Vol.68,pp.79-91,1990
    12. Timmons, J. A.,”New Venture Creation—Entrepreneurship for the 21st Century”,McGraw-Hill,pp.37-40,1999
    13. Zimmerman, M. A. & G. J. Zeitz,”Beyond survival: achieving new venture growth by building legitimacy”,Academy of Management Review,Vol.27,No.3,pp.414-431,2002
    三、網站資料
    1. 中小企業創業服務網,http://sme.moeasmea.gov.tw/index02.html
    2. 數位學習國家型科技計畫網站,http://elnp.ncu.edu.tw/start.php?PHPSESSID=7b2ee06368bc156943bd9453e79192e7,2003.3.5
    3. 育□數位科技網站,http://www.aceret.com.tw/corp/tw/index.aspx?menuindex=10&menuid=1
    4. 旭聯科技網站,http://www.sun.net.tw/
    5. 勝典科技網站,http://www.o-pa.com.tw/introduction.html
    6. 天下趨勢網站,http://www.gtknet.com/new/about/about-index.htm
    描述: 碩士
    國立政治大學
    科技管理研究所
    90359017
    91
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0090359017
    資料類型: thesis
    顯示於類別:[科技管理研究所] 學位論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    35901701.pdf8KbAdobe PDF2685檢視/開啟
    35901702.pdf8KbAdobe PDF2710檢視/開啟
    35901703.pdf14KbAdobe PDF2885檢視/開啟
    35901704.pdf12KbAdobe PDF2772檢視/開啟
    35901705.pdf13KbAdobe PDF2821檢視/開啟
    35901706.pdf102KbAdobe PDF21322檢視/開啟
    35901707.pdf57KbAdobe PDF2972檢視/開啟
    35901708.pdf117KbAdobe PDF21584檢視/開啟
    35901709.pdf78KbAdobe PDF21140檢視/開啟
    35901710.pdf14KbAdobe PDF2736檢視/開啟
    35901711.pdf22KbAdobe PDF2965檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©  2006-2024  - 回饋