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    Title: 銷售通路對傷害保險損失率之影響分析
    Authors: 李文斌
    Contributors: 王儷玲
    李文斌
    Keywords: 傷害保險
    銀行保險通路
    行銷通路
    Date: 2007
    Issue Date: 2009-09-18
    Abstract: 國內保險經營,行銷通路長久以來均以業務人員直銷通路及經代通路為首要業務來源,近年來新興保險業務通路崛起,最被看好的為電話行銷通路、網路通路及銀行行銷通路,其中影響最鉅者即是銀行行銷通路。
    本研究乃針對銀行通路行銷傷害保險之效益與職業團體通路、直接業務通路、經代通路、電話行銷通路、網路通路與客服中心八種通路比較,對於保險公司保費收入與理賠支出面的影響。研究結果顯示
    (一) 銀行通路損失率顯著低於直接業務通路的損失率,是保險公司可以加強銀行通路業務
    (二) 電話行銷通路及網路通路在損失率比銀行通路顯著較低,為值得注意之新興通路
    (三) 電話行銷通路及網路通路在保險費比銀行通路顯著較低,可見傷害保險業務在通路尚有極大發展空間
    (四) 職業團體通路、直接業務通路與經代通路之損失率相對偏高,個案公司應積極改善此通路績效
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    Description: 碩士
    國立政治大學
    風險管理與保險研究所
    93932818
    96
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0093932818
    Data Type: thesis
    Appears in Collections:[風險管理與保險學系] 學位論文

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