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    政大機構典藏 > 商學院 > 財務管理學系 > 學位論文 >  Item 140.119/34083
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/34083


    Title: 以實質選擇權評價商業決策—以數位相機專案決策為例
    Authors: 黃順當
    Contributors: 顏錫銘
    黃順當
    Keywords: 實質選擇權
    數位相機
    投資決策
    Date: 2005
    Issue Date: 2009-09-17 19:24:58 (UTC+8)
    Abstract: 以實質選擇權的方法探討台灣消費性電子產業,在新產品開發過程中的決策點,期望能由其中歸納出適當可以簡易運用的模型供經理人員參考運用。更進ㄧ步藉由模型的結構化特性,以Lint & Penning的新產品開發程序(NPD)模型之結構,幫助經理人員分析各個考慮因素,對於最終決策的影響方向與影響程度加以量化,使經理人員在專案接近決策臨界點,比較模糊的狀況下,仍然能夠經由簡單的量化分析,做出正確的決策。
    Reference: 1. 李紹廷譯 (民93),”決策聖經”,商周出版,133-134頁。
    2. 林家永(民91),“用實質選擇權方法評價加盟連鎖契約—以投資者觀點”,中山大學財務管理研究所碩士論文。
    3. 林榮達,柯娟娟 (民91),“實質選擇權之進入與退出投資策略分析: 以乘冪型效用函數為例”,財務金融學術研討會,台灣財務金融學會(中興大學)。
    4. 顏錫銘、吳明政 (民91),“存在多項R&D 投資計畫下的實質放棄選擇權評價方法”, 財務金融學術研討會,台灣財務金融學會(中興大學)。
    5. 顏錫銘、吳明政 (民90),「創業投資公司投資案價值的評估--採用多重實質選擇權評價方法」,科技管理學刊,第六卷第一期,103-130頁
    6. Black, F., and M. Scholes. (1973), “The Pricing of Options and Corporate Liabilities.” Journal of Political Economy 81 ,May-June,637-659.
    7. Cooper, R.G. (1990), Stage-gate system for managing new product. Business Horizons, 33, 44-54
    8. Dixit, A. K. and R. S. Pindyck, (1994), “Investment under Uncertainty”, Princeton University Press.
    9. Dixit, A. K. and Pindyck R. S. (1995), “The Option Approach to Capital Investment”, Harvard Business Review, May-June, 105-115.
    10. Ekehund, H., Johansson, M., and Mavruk, T., (2005), “Real Options Analysis Applied on Product development: A case study of Digital Illusion CE AB”, Master Thesis, School of Economic and Comercial Law, Goteborg University, Spring 2005.
    11. Gupta, A.K., Raj, S.P. and Wilemon, D. (1986), “A model for studying the R&D interface in the product innovation race”, Journal of Marketing, 50, 7-17.
    12. Han T.J. Smit, Lenos Trigeorgis, (2004), “Quantifying the Strategic Option Value of Technology Investments”, Real Options 8th Annual International Conference, Montréal Canada, June 17-19
    13. Huchzermeier, A., Loch, C.H. (2001), “Project Management Under Risk: Using the Real Options Approach to Evaluate Flexibility in R&D”. Management Science, Volume: 47, Issue: 1. January 2001, P85-P101.
    14. Hull, J.C., (2000), “Options, Futures, and other Derivatives”, fourth edition. Englewood Cliffs, NJ: Prentice Hall
    15. Santiago, L.P., and Bifano, T.G., (2005), “Management of R&D Projects Under Uncertainty: A Multidimensional Approach to Managerial Flexibility”, IEEE Transactions on Engineering Management, Vol. 52, No. 2, May, P269-P280.
    16. Lint, O., and Penning, E., (2001), “An option approach to the new product development process: a case study at Philips Electronics”, R&D Management, 31(2), 153-172.
    17. Majd, S., and R. Pindyck, (1987), “Time to Build, Option Value, and Investment Decisions,” Journal of Financial Economics 18, March, pp. 7-27.
    18. Myers, S.C. (1977), “Determinants of corporate Borrowing”, Journal of Financial Economics, 5, 146-175.
    19. Paxson , D. A., (2003), “Genzyme Biosurgery: a virture real R&D option case”. In Dean. Paxson (ed.), Real R&D Options. Oxford: Butterworth-Heinemann, 280-284.
    20. Truong, T., (2005), “Funding New Technology with Real Options”. Proceedings of the 2005 Crystal Ball User Conference
    Description: 碩士
    國立政治大學
    財務管理研究所
    91932712
    94
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0919327121
    Data Type: thesis
    Appears in Collections:[財務管理學系] 學位論文

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