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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/34078


    Title: House Money and Investment Risk Taking
    賭資與投資風險承擔
    Authors: 徐苑玲
    Hsu,Emma Y.
    Contributors: 周行一
    Chow,Edward H.
    徐苑玲
    Hsu,Emma Y.
    Keywords: 賭資效應
    熟悉偏誤
    參考點
    House Money Effect
    Familiarity Bias
    Reference Point
    Date: 2005
    Issue Date: 2009-09-17 19:23:31 (UTC+8)
    Abstract: We investigate the effect of house money on individual investors. Our empirical evidence suggests that house money effect shows up in real-world financial markets, not just in artificial laboratory experiments.
    The results reveal a strong house money effect and show that investors tend to buy up trend stocks once they have experienced a prior gain. Only when a significant gain is being considered, does an individual become more inclined to take a risk. When the influence of a significant gain gradually depreciates over time, the greater tendency to take risk also diminishes. We find that individual investors exhibit the disposition effect— reluctant to realize losses and more willing to realize gains. They frequently realize small gains and less frequently take large losses, such a behavior may hurt their wealth because their gains are lower than their losses.
    Analyses of portfolio holdings reveal that individual investors hold relatively few different stocks and focus on a small number of stocks with which they are familiar. Their investment choice is driven by familiarity bias which diminishes the strength of the house money effect. When evaluate an investment gain, investors’ reference points adapt over time and the currently-salient reference point is the highest stock price attained some time ago.
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    Description: 博士
    國立政治大學
    財務管理研究所
    88357501
    94
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0883575012
    Data Type: thesis
    Appears in Collections:[Department of Finance] Theses

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