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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/33972


    Title: 中國基金市場發展與資訊策略之研究－以某基金公司為案例探討
    Authors: 李炳旺
    Lee,Ping Wang
    Contributors: 季延平
    趙玉
    陳宗天



    李炳旺
    Lee,Ping Wang
    Keywords: 基金公司
    投信
    資訊策略
    共同基金
    基金
    mutual fund
    Date: 2003
    Issue Date: 2009-09-17 18:58:39 (UTC+8)
    Abstract: 最近十幾年，共同基金在世界各國迅速發展，在美國與歐洲已經成為一般大眾的主要理財工具，全世界共同基金規模於2003年第3季達到12.8兆美元。中國在1998年設立第一家基金公司以來，基金業仍屬產業之初期，隨著經濟持續高速成長，國民平均所得逐漸提高，未來經濟發展潛力可觀。基金投資，漸成趨勢，基金市場整體發展，潛力無限。

    本研究著重於中國基金市場發展與資訊策略運用之探討，分析現況與未來發展方向。同時經由對中國基金產業發展與個案公司的研究，探討分析基金業在國際上之發展過程，可否推展到中國，並且分析資訊策略與資訊系統在產業快速成長過程中所扮演的角色及其重要性。

    本研究主要研究結果及發現如下：
    一、在本研究中綜合歸納出基金公司可著重的主要經營策略，其中以投資管理能力為最重要核心能力。

    二、與全球共同基金大本營美國相比，中國共同基金業仍在起步階段。在法令逐漸放寬，新基金公司紛紛設立，競爭加劇的情況下，可以預見這個產業將會更為蓬勃發展。

    三、中國成為世界貿易組織(WTO)第143位正式會員後，根據入世承諾對外資開放基金業股權限制，目前外資已可投資基金公司股權33％，中國國內基金公司已面臨來自國際大型專業投資機構激烈競爭。

    四、中國基金市場的整體市場滲透率還很低，未來隨著中國整體經濟成長，投資人財富增加，市場規模將可快速成長，投資人數也會呈幾何倍數成長。面對商機與挑戰，中國基金業應做好長遠規劃，迎接商機來臨，未來中國有很大潛力出現世界級的大型基金公司。

    五、在業務方面，貨幣型基金及全權委託投資業務，在中國仍在起步階段，可以大力發展。同時，應掌握電子商務發展的契機，積極推展網路交易。

    六、中國人口眾多，在龐大的潛在客戶群背後，需要高效能的後台電腦系統支援，其中以註冊登記系統與網路交易系統最為重要。基金公司可預先做好準備，迎接未來業務高速成長的時刻。

    七、在面對產業競爭越來越激烈，應擬定完善資訊發展策略，將資訊技術充份運用於開發新產品，創新服務，取得競爭優勢，充分把握後發先至的契機。

    八、中國基金公司的發展過程，企業經營策略與資訊策略尤其重要，在大市場經營，必須要有大格局，各項基礎建設，必須在早期規劃清楚，才可為未來長遠發展奠定穩固基石。
    In the past decade, the mutual fund industry developed very fast. It has already become a very popular investment tool in U.S.A. and Europe. In the third quarter of 2003, the global total asset under this industry’s management was US$12.8 trillion. China set up the first fund company in 1998. Although China is still at the early stage of this industry, accompanying with the fast economic growth rate and the strength of its economy, mutual funds will gain popularity in China.

    This research focuses on the China mutual fund market development and IT strategies. From the research and case study, it not only analyzed whether the experiences of other markets can be applied in China but also analyzed the importance of IT systems and IT strategies to the Chinese mutual fund industry.

    The outcomes of this research are as follows:
    1. Several core competences are identified and the investment management ability is the most important one.
    2. Compared to the U.S.A. mutual fund industry, China’s market is smaller. However, after regulations are more open about setting up new fund companies, many new fund companies were set up. We can foresee that the mutual fund industry in China will commence an era of rapid growth.
    3. After China becoming a member of WTO, foreign institutions have been allowed to set up joint venture. Now local fund companies are encountering global competition from joint venture fund companies.
    4. In China, with the low market penetration rate, the high economic growth and the increasing individual personal income, the market will grow very fast in the future. Facing this business opportunity and challenge, all fund companies should prepare for long-term strategic planning.
    5. Money market funds and discretionary account business are at an emerging stage. All fund companies in China should input more resources to develop this market.
    6. China has a population of 1.3 billion, so the potential customer database will be huge in order to cater for the future business growth. Fund companies should pay more attention to this area, especially to the Transfer Agency system and EC system.
    7. To be competitive, China’s fund companies must set up IT strategies and adopt IT technologies for designing new products and new services to pave the way for future business growth.
    8. In a kind of market with such huge potential, business vision and IT strategies are the most important factors to a company’s future success. The infrastructure must be ready before the market is booming.
    Reference: 中文部份
    1.司徒達賢，2001，「策略管理新論－觀念架構與分析方法」，台北：智勝文化事業有限公司。
    2.陳忠慶，1991，「共同基金投資手冊」，台北：遠流出版公司。
    3.建弘國際證券投資顧問股份有限公司，1985，「證券投資信託—日本證券投資信託實務研究」，洪建全教育文化基金會。
    4.怡富集團，2002，「基金魔法學院」，台北：聯經出版公司。
    5.怡富集團，1994，「共同基金投資指南」，台北：公司自印。
    6.中華民國投信投顧公會資料。
    7.怡富集團基金公開說明書、文獻與行銷資料。
    8.個案公司基金公開說明書、網站與行銷資料。
    9.宋文琪，2003，「股票開放型共同基金投資人投資行為研究－以怡富投信基金投資人為例」，政治大學經營管理研究所碩士論文。
    10.楊逸楓，2003，「由共同基金受益人的專業能力、控制能力高低看共同基金差異行銷的探討」，政治大學經營管理研究所碩士論文。
    11.謝碧芳，2002，「英華投信之策略發展研究」，政治大學科技管理研究所碩士論文。
    12.潘志誠、曾明秀，1994，「國人投資國內基金之心理、行為與結構之研究」，怡富證券投資信託股份有限公司。
    13.「第七屆兩岸金融學術研討會論文輯要」，2001，台北金融研究發展基金會。
    英文部份
    1. Lee Gremillion , 2001, “A Purely American Invention, The U.S. Open-End Mutual Fund Industry”, The National Investment Company Service Association, U.S.A.
    2. Lynda M. Applegate、F. Warren McFarlan and James L. McKenney, 1999, “Corporate Information Systems Management: Text and Cases”, McGraw-Hill Book Co., Singapore.
    3. Investment Company Institute Research Series, 2001, “2001 Profile of Mutual Fund Shareholders”, Investment Company Institute, Washington.
    4. Kurt Brouwer, 1988, “Mutual Funds: How to Invest with the Pros”, John Wiley & Sons Inc., New York
    5. Francois-Serge Lhabitant, 2002, “Hedge Funds: Myths and Limits”, John Wiley & Sons Ltd, England
    6. Gary Dessler, 2001, “Leading People and Organizatios in the 21st Century”, Prentice Hall Inc., New Jersey
    7. Ward Hanson, 2000, “Principles of Internet Marketing”, South-Western College Publishing, Ohio
    Description: 碩士
    國立政治大學
    金融研究所
    89932106
    92
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0089932106
    Data Type: thesis
    Appears in Collections:[Department of Money and Banking] Theses

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