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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/33931
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| Title: | 應用策略地圖檢視企業資訊策略—汽車零配件供應商之研究個案
Applying Strategy Map to Manage Enterprise IT Strategy: An Evidence from an Auto Parts and Accessories Supplier |
| Authors: | 黃佳琳 |
| Contributors: | 張欣綠
黃佳琳 |
| Keywords: | 策略地圖
資訊策略
中小企業
汽車零配件業
Strategy Map
IT Strategy
Small and Medium Enterprises
Auto Parts and Accessories Industry |
| Date: | 2006 |
| Issue Date: | 2009-09-17 18:50:54 (UTC+8) |
| Abstract: | 身為台灣中小企業一員的汽車零配件貿易公司，在面對(汽車)產業大環境的劇烈轉變與中國大陸供應商的強勢競爭下，為了不被市場淘汰，透過建置其策略地圖、商品分類與顧客分析，重新檢視企業本身的資訊管理策略，計劃相關專案，並配合該公司所重視的營運指標與其資訊執行能力程度，做為判斷各專案的優先順序的依據，進而分配各相關專案預算；確保從規劃企業資訊策略到執行專案的所有步驟，皆以符合策略地圖上所描述”創造企業競爭優勢和策略價值”為目的。
Being one of Taiwanese small and medium enterprises, an Auto Parts and Accessories trading company, suffers from the rapid change of the market and the fierce competitions from Chinese suppliers. In order to survive in the business environment, the company sets up the Strategy Map, makes the Product Categorization and Customer Portfolios Analyses, to get the best IT planning and initiate several IT projects to support its internal management processes. Also, according to its Business Criticality and Technology Maturity indicators, the company makes the priority for its IT projects and allocates the budgets. These actions are taken as the accomplishments of differentiating from market competitions and creating the strategic values just like the goals of its Strategy Map described. |
| Reference: | 1. 陳正平等 (譯) 2004【民93】。策略地圖：串聯組織策略從形成到徹底實施的動態管理工具Strategy maps – Converting intangible assets into tangible outcomes.。初版。臉譜出版：城邦文化發行。(Robert S. Kaplan & David P. Norton，2003).
2. 吳安妮 (2007，5月)。平衡計分卡─整合性的管理制度。經理人月刊Manager Today，No.30，157-165
3. 羅若蘋 (譯) 2005 【民94】。握著滑鼠當老闆The ultimate guide to electronic marketing for small business: Low-cost / high return tools and techniques that rally work.。初版。高寶國際出版：希代發行。(Tom Antion，2005)
4. 2007, Auto Parts & Remodeling Accessories (ttnet.net trading magazine), VOL.2, 62
5. Richard Wise & David Morrison (2000, November-December)。Beyond the exchange. The Future of B2B。Harvard Business Review，November-December，86-96
6. Robert S.Kaplan & David P. Norton (2004, February) 。Measuring the strategic readiness of intangible assets。Harvard Business Review，February，52-63
7. Steven C. Wheelwright & Kim B. Clark (2003, September) 。Creating project plans to focus product development。Harvard Business Review，September，1-14
8. Steven Kaplan & Mohanbir Sawhney (2000, May-June)。E-Hubs: The new B2B marketplaces。Harvard Business Review，May-June，97-103
Global Auto Market Situation Reference:
9. 2007/01/27, http://www.epochtimes.com/b5/7/1/27/n1604441.htm
10. 2007/01/28, http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/auto/2007-01/29/contentet_5666513.htm
11. 2007/01/26 http://tw.autos.yahoo.com/auto_information_article2/url/d/a/070117/7/1129.html
12. 2006/01/16 Reference: http://www.japanresearch.org.tw/hotnews-3593.asp
13. Aftermarket (automotive) - Wikipedia, the free encyclopedia.
Retrieved from http://en.wikipedoa.org/wiki/Aftermarket_%28automotive%29
Aftermarket Factbook, 2005
14. Taiwan Auto Parts and Accessories Market Reference: http://www.ttvma.org.tw/cht/industrial-survey.php#
15. IT packages/tools reference:
http://www.logicalware.com/ ; Oracle Business Intelligence etc. |
| Description: | 碩士
國立政治大學
國際經營管理碩士班(IMBA)
91933009
95 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0091933009 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
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