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    題名: 網路的生意模式及消費趨勢
    作者: 于文強
    貢獻者: 湯宗益
    Michael Tang
    于文強
    關鍵詞: 電子商務
    網路社群
    網路消費
    E-Commerce
    Online Community
    Internet Consumption
    日期: 2002
    上傳時間: 2009-09-17 18:50:37 (UTC+8)
    摘要: Since the emergence of the internet, firms and individuals have quickly adopted and utilized this ubiquitous network to generate profit or enhance social convenience. This paper first discussed the seller side of the internet business; there are numerous ways to make money out of the web, but all can be grouped into 6 business models; they are advertising, content, brokerage, e-Merchant, IT solutions and behind-the-scenes models. Each will be carefully analyzed with clarifying examples.

    The second part of this paper will focus on the buyer side of the internet; internet has evolved at tremendous rate, about ten percent of the world population now has access to the internet, broadband access is growing worldwide and will become the major type of connection in 5 years. Online spending will increase because users are more willing to buy online or pay for content. Selling advertising will remain the major source of income for the internet content provider, followed by periodic subscription.
    參考文獻: Afuah, Allan and Tucci, Christopher L. (2001) Internet Business Models and Strategies: Text and Cases, Irwin McGraw-Hill.
    Becker, D (2002) Online game makers seek key to profits, CNet
    http://news.com.com/2100-1040-823258.html
    Coelho, M.C. Enterprise Networks and Communications. College of Business and Administration
    http://www.cba.siu.edu/phdstudents/tbahmanz/Presentations%20for%20Spring/ Acct%20411%20Presentation.ppt
    Dell, M and Fredman, C (2000) Direct from Dell: Strategies that Revolutionized an Industry, Harper Business.
    Greenspan, R (2003) Sports Content Revenue Soars, Scores, CyberAtlas
    http://cyberatlas.internet.com/markets/broadband/article/0,,10099_2194511,00.html
    Hagel, J and Armstrong, A. (1997) Net Gain. Harvard Business School Press.
    Haylock, C. F. and Muscarella, L. (1999) Net Success. Adams Media
    Hirsh, L (2002) What Sells Best on the Internet, EcommerceTimes.com.
    http://www.newsfactor.com/perl/story/16587.html
    Hoffman, D.L., Novak, T.P. and Chatterjee, P (1995) Commercial Scenarious for the Web: Opportunities and Challenges”, Journal of Computer Mediated Communication, 1 (March)
    http://www.ascusc.org/jcmc/vol1/issue3/hoffman.html
    Macklin, B (2002) Sex Sells – but its no longer easy. eMarketer.
    http://www.websense.com/company/news/misuse/02/101002.cfm
    National Telecommunications and Information Administration (2002) A Nation Online: How Americans Are Expanding Their Use of the Internet
    http://www.ntia.doc.gov/ntiahome/annualrpt/2002/cy2002annualreport.htm
    Prettejohn, M. (1995) Business Models for the Web. Netcraft
    http://www.netcraft.com/market.html
    Rappa, M. (2002) Business Models on the Web. Managing the Digital Enterprise.
    http://digitalenterprise.org/models/models.html
    Richey, M (2003) eBay`s Premium Valuation, The Motley Fool.
    http://www.fool.com/news/take/2003/mft/mft03011702.htm
    Sandoval, G (2000) Failed dot-coms may be selling your private information, CNet
    http://news.com.com/2100-1017-242649.html?legacy=cnet
    Schwartz, Evan I. (1999) Digital Darwinism, Broadway Books.
    Treese, Winfield and Stewart, L. C. (2002), Designing Systems for Internet Commerce, Second Edition, Addison Wesley.
    Trombly, R. (2000), E-Business Models. ComputerWorld
    http://www.computerworld.com/industrytopics/retail/story/0,10801,54589,00.html
    Typaldos, C. (1998) The 12 Principles of Collaboration
    http://www.digiplaces.com/pages/12Principles.pdf
    UC Berkeley Extension E-Commerce
    www.unex.berkeley.edu/cat/306480.html
    UCLA, Center for Communication Policy
    http://ccp.ucla.edu/index.asp
    University of Calgary (1997) Critical Success Factors for Electronic Commerce
    RELEVANT WEBSITES
    CoolSavings http://www.coolsavings.com
    Consumer WebWatch http://www.consumerwebwatch.org
    CyberAtlas http://cyberatlas.internet.com
    Dell Computers http://www.dell.com
    Double Click http://www.doubleclick.com
    eBay http://www.ebay.com
    E-Commerce Digest http://www.ecommerce-digest.com
    eMarketer http://live.emarketer.com
    EmodeMatch http://www.emode.com
    FIND – Internet in Taiwan http://www.find.org.tw
    FriendFinder.com http://www.friendfinder.com
    Global Sources Ltd. http://www.globalsources.com
    Google http://www.google.com
    Interactive Advertising Bureau http://www.iab.net
    Internet Statistics and Research http://internet-statistics-guide.netfirms.com
    Jupiter Research Center http://www.jup.com
    Land’s End http://landsend.com
    Listen.com http://www.listen.com
    Neilsen/NetRating http://www.nielsen-netratings.com
    Nua http://www.nua.com
    Priceline.com http://www.priceline.com
    S&H Greenpoints http://www.greenpoints.com
    TRUSTe http://www.truste.com
    描述: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    90933020
    91
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0090933020
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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    93302001.pdf15KbAdobe PDF2851檢視/開啟
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    93302006.pdf42KbAdobe PDF2974檢視/開啟
    93302007.pdf64KbAdobe PDF21140檢視/開啟
    93302008.pdf16KbAdobe PDF2743檢視/開啟
    93302009.pdf20KbAdobe PDF21946檢視/開啟


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