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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/33929
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| Title: | 網路的生意模式及消費趨勢 |
| Authors: | 于文強 |
| Contributors: | 湯宗益
Michael Tang
于文強 |
| Keywords: | 電子商務
網路社群
網路消費
E-Commerce
Online Community
Internet Consumption |
| Date: | 2002 |
| Issue Date: | 2009-09-17 18:50:37 (UTC+8) |
| Abstract: | Since the emergence of the internet, firms and individuals have quickly adopted and utilized this ubiquitous network to generate profit or enhance social convenience. This paper first discussed the seller side of the internet business; there are numerous ways to make money out of the web, but all can be grouped into 6 business models; they are advertising, content, brokerage, e-Merchant, IT solutions and behind-the-scenes models. Each will be carefully analyzed with clarifying examples.
The second part of this paper will focus on the buyer side of the internet; internet has evolved at tremendous rate, about ten percent of the world population now has access to the internet, broadband access is growing worldwide and will become the major type of connection in 5 years. Online spending will increase because users are more willing to buy online or pay for content. Selling advertising will remain the major source of income for the internet content provider, followed by periodic subscription. |
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RELEVANT WEBSITES
CoolSavings http://www.coolsavings.com
Consumer WebWatch http://www.consumerwebwatch.org
CyberAtlas http://cyberatlas.internet.com
Dell Computers http://www.dell.com
Double Click http://www.doubleclick.com
eBay http://www.ebay.com
E-Commerce Digest http://www.ecommerce-digest.com
eMarketer http://live.emarketer.com
EmodeMatch http://www.emode.com
FIND – Internet in Taiwan http://www.find.org.tw
FriendFinder.com http://www.friendfinder.com
Global Sources Ltd. http://www.globalsources.com
Google http://www.google.com
Interactive Advertising Bureau http://www.iab.net
Internet Statistics and Research http://internet-statistics-guide.netfirms.com
Jupiter Research Center http://www.jup.com
Land’s End http://landsend.com
Listen.com http://www.listen.com
Neilsen/NetRating http://www.nielsen-netratings.com
Nua http://www.nua.com
Priceline.com http://www.priceline.com
S&H Greenpoints http://www.greenpoints.com
TRUSTe http://www.truste.com |
| Description: | 碩士
國立政治大學
國際經營管理碩士班(IMBA)
90933020
91 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0090933020 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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