Reference: | 李永清譯 (2000)。《如何製作有效的平面廣告》。台北:滾石文化。(原書:山田理英 [1999]。広告表現を科学すゐ) 李佩芝譯 (2004)。《不只是發明-科技改變人性?》。台北:時報文化。(原書: Tenner, E. [2003]. Our Own Devices: How Technology Remakes Humanity.) 李淑娟譯 (1998)。《廣告大師詹姆士‧韋伯‧楊的創意妙招》。台北:滾石文化。(原書:Young, J. W. [1963]. A Technique for Producing Ideas.) 谷玲玲、張惠蓉 (2002)。<網路社群的人際互動:以玉山虛擬航空公司為例>,《新聞學研究》,72,55-83。 卓峰志 (2004)。<廣告設計專家和生手在編排廣告版面的過程中表現有何不同?:一個初探性的研究>,淡江大學2004年「知識‧創新‧傳播」學術研討會論文。 許安琪 (2000)。<廣告創意>,《當代廣告:概念與操作》,167-204。台北:學富文化。 楊子江、王美音譯 (1997)。《創新求勝》。台北:遠流。(原書:Nonaka, I. & Takeuchi, H. [1995]. The Knowledge-Creating Company.) 楊中芳 (1987)。《廣告的心理原理》。台北:遠流。 管倖生 (1992)。《廣告設計》。台北:三民書局。 樊志育 (1992)。《廣告設計學》。台北:三民書局。 鄭昭明 (1993)。《認知心理學》。台北:桂冠圖書。 劉美琪 (2000)。<平面媒體創意>,《當代廣告:概念與操作》,206-223。台北:學富文化。 臧國仁、鍾蔚文 (1994)。〈記者如何問問題〉,《新聞學與術的對話》,45-72。台北:政大新聞研究所。 盧小雁 (2002)。《平面廣告設計》。杭州:浙江大學出版社。 賴景昌、林國仕 (2004)。〈知識經濟〉,《科學發展》,377:59-63。 鍾蔚文、臧國仁 (1994)。〈如何由生手到專家〉,《新聞學與術的對話》,73-88。台北:政大新聞研究所。 鍾蔚文、臧國仁、陳百齡、陳順孝 (1997)。<探討記者工作的知識基礎—分析架構的建立>,中華傳播學會年會論文。 鍾蔚文、臧國仁、陳百齡、張文強、陳順孝 (2002)。<評估新聞工作的專家與生手:尋找新判準>,中華傳播學會年會論文。 鍾蔚文、陳百齡、陳順孝 (2004)。<尋找數位時代的莎士比亞:使用數位工具其技藝之探討>,國科會研究計畫。 鍾蔚文、陳百齡、陳順孝 (2006)。<從資訊處理典範到體會之知:專家研究典範的變遷>,《思與言》,第44卷第1期,101-130。 Adams, H. F. (1920). The effect of climax and anticlimax order of presentation on memory. Journal of Applied Psychology, 4, 4, 330-338. Anderson, J. R. (1976). Language, Memory, and Thought. Hillsdale, N. J: Erlbaum. Anderson, J. R., Greeno, J. G., Kline, P. J., & Neves, D. M. (1981). Acquisition of problem-solving skill. In J. R. Anderson (Ed.), Cognitive Skills and Their Acquisition. Hillsdale, N. J: Erlbaum. Assael, H., Kofron, J. H., & Burgi, W. (1967). Advertising performance as a function of print advertisement characterstics. Journal of Advertising Research, 7, 2, 20-26. Barkley, K. L. (1931). The development of a new method for determining the relative efficiencies of advertisements in magazines. Journal of Applied Psychology, 15, 4, 390-410. Barkley, K. L. (1932). The demonstration of a new method for determining the relative efficiencies of advertisements in magazines. Journal of Applied Psychology, 16, 1, 74-90. Bell, C., & Newby, H. (1974). The Sociology of Community. London: Frank Cass and Company. Bodker, S. (1996). Applying activity theory to video analysis: How to make sense of video data in human-computer interaction. In B. A. Nardi (Ed.), Context and Consciousness: Activity Theory and Human-Computer Interaction, pp. 147-174. Massachusetts: The MIT Press. Bruner, J. S. (1966). Patterns of Growth. In Toward a theory of instruction, pp. 1-21. Cambridge, MA: Harvard University Press. Chaiklin, S. & Lave, J. (Eds.), (1993). Understanding Practice: Perspectives on Activity and Context. Cambridge: Cambridge University Press. Chamblee, R. & Sandler, D. M. (1992). Business-to-business advertising: which layout style works best? Journal of Advertising Research, 32, 6, 39-46. Chi, M. T. H., Glaser, R., and Farr, M. J. (Eds.), (1988). The Nature of Expertise. Hillsdale, New Jersey: Lawrence Erlbaum Associates. Clancey, W. J. (2006). Observation of work practices in natural settings. In N. Charness, P. J. Feltovich, R. R. Hoffman, K. A. Ericsson (Eds.) The Cambridge Handbook of Expertise and Expert Performance, pp 127-145. New York: Cambridge University Press. Cole, M. and Engestrom, Y. (1993). A cultural-historical approach to distributed cognition. In Salomon, G. (Ed.), Distributed Cognitions: Psychological and Educational Considerations, pp. 1-46. Cambridge: Cambridge University Press. Dant, T & Bowles, D (2003). `Dealing with Dirt: Servicing and Repairing Cars`, Sociological Research Online, vol. 8, no. 2, <http://www.socresonline.org.uk/8/2/dant.html> Diamond, D. S. (1968). A quantitative approach to magazine advertisement format selection. Journal of Marketing Research, 5, 4, 376-386. Dourish, P. (2001). Where the Action is: The Foundations of Embodied Interaction. Cambridge, MA: The MIT Press. Dourish, P. (2004). What we talk about when we talk about context. Pers Ubiquit Comput, 8, 19-30. Ericsson, K. A., & Smith, J. (1991). Prospects and limits of the empirical study of expertise: an introduction. In K. A. Ericsson & J. Smith (Eds.), Toward a General Theory of Expertise: Prospects and Limits, pp.1-38. Cambridge, UK: Cambridge University Press. Feasley, F. G., & Stuart, E. W. (1987). Magazine advertising layout and design: 1932-1982. Journal of Advertising, 16, 2, 20-25. Ferguson, L. W. (1935). The importance of the mechanical features of an advertisement. Journal of Applied Psychology, 19, 5, 521-526. Fletcher, A. D. & Winn, P. R. (1974). An intermagazine analysis of factors in advertisement readership. Journalism Quarterly. 51, 425-430, 439. Greco, A. (1995). The concept of representation in psychology. Cognitive Systems , 4 (2): 247-256. Groves, S & Dale, J (2005), Using activity theory in researching young children’s use of calculators. URL http://www.aare.edu.au/04pap/gro041042.pdf Hanssens, D. M. & Weitz, B. A. (1980). The effectiveness of industrial print advertisements across product categories. Journal of Marketing Research, 17, 3, 294-306. Hartley, A. A. (1989). The cognitive ecology of problem solving. In L. W. Poon, D. C. Rubin, & B. A. Wilosn (Eds.), Everyday Cognition in Adulthood and Late Life, pp. 300-329. Cambridge: Cambridge University Press. Hatch, T. & Gardner, H. (1993). Finding cognition in the classroom: an expanded view of human intelligence. In Salomon, G. (Ed.), Distributed Cognitions: Psychological and Educational Considerations, pp. 164-187. Cambridge: Cambridge University Press. Heath, C. & Nicholls, G. (1997). Selective renditions of news stories. In L. B. Resnick (Ed.), Discourse, Tools, and Reasoning: Essays on Situated Cognition, pp. 63-86. New York: Springer. Hendon, D. W. (1973). How mechanical factors affect ad perception. Journal of Advertising Research, 14, 4, 39-46. Holbrook, M. B., & Lehmann, D. R. (1980). Form versus content in predicting Starch scores. Journal of Advertising Research, 20, 4, 53-62. Kuutti, K. (1996). Activity theory as a potential framework for human-computer interaction research. In B. A. Nardi (Ed.), Context and Consciousness: Activity Theory and Human-Computer Interaction, pp. 17-44. Massachusetts: The MIT Press. Lave, J. (1988). Cognition in Practice: Mind, Mathematics and Culture in Everyday Life. Cambridge: Cambridge University Press. Lave, J. (1993). The practice of learning. In S. Chaiklin & J. Lave (Eds.), Understanding Practice: Perspectives on Activity and Context, pp. 3-34. Cambridge: Cambridge Univ. Press. Lave, J., Murtaugh, M., & de la Rocha, O. (1984). The dialectic of arithmetic in grocery shopping. In B. Rogoff and J. Lave (Eds.), Everyday Cognition: Its Development in Social Context. Cambridge, MA: Harvard University Press. Li, J. Z. & Bratt, S. E. (2004), Activity Theory as Tool for Analyzing Asynchronous Learning Networks (ALN). In W. Liu et al. (Eds.), ICWL 2004, LNCS 3143, 19–26. Lim, C. P. & Hang, D. (2003), An activity theory approach to research of ICT integration in Singapore schools, Computers & Education, 41, 49–63. Middlestadt, S. E. & Barnhurst, K. G. (1999). The influence of layout on the perceived tone of news articles. Journalism & Mass Communication Quarterly. 76, 2, 264-276 Moll, L. C., Tapia, F., & Whitmore, K. F. (1993). Living Knowledge: the social distribution of cultural resources for thinking. In G. Salomon (Ed.), Distributed Cognitions: Psychological and Educational Considerations, pp. 139-163. Cambridge: Cambridge University Press. Motes, W. H., Hilton, C. B., & Filden, J. S. (1992). Language, sentence, and structural variations in print advertising. Journal of Advertisng Research, 32, 5, 63-77. Nardi, B. A. (1996). Activity theory and human-computer interaction. In B. A. Nardi (Ed.), Context and Consciousness: Activity Theory and Human-Computer Interaction, pp. 7-16. Massachusetts: The MIT Press. Nelson, R. P. (1994). The Design of Advertising (7th. ed.). Dubuque, Iowa: Wm. C. Brown Co. Publishers. Pea, R. D. (1993). Practices of distributed intelligence. In Salomon, G. (Ed.), Distributed Cognitions: Psychological and Educational Considerations, pp. 47-87. Cambridge: Cambridge University Press. Percy, L. (1988). The often subtle linguistic cues in advertising. Advances in Consumer Research, vol. 15, 269-275. Percy, L. & Rossiter, J. R. (1982). Effects of picture size and color on brand attitude responses in print advertising. Advances in Consumer Research, vol. 10, 17-20. Reid, L. N. , Rotfeld, H. B., & Barnes, J. H. (1984). Attention to magazine ads as function of layout design. Journalism Quarterly, 61, 2, 439-441. Rossiter, J. W. (1981). Predicting Starch scores. Journal of Advertisng Research, 21, 5, 63-68. Russell, D. L., & Schneiderheinze, A. (2005). Understanding Innovation in Education Using Activity Theory. Educational Technology & Society, 8 (1), 38-53. Ryle, G. (1949). The Concept of Mind. Chicago: The University of Chicago Press. Salomon, G. (1993). No distribution without individuals’ cognition: a dynamic interactional view. In Salomon, G. (Ed.), Distributed Cognitions: Psychological and Educational Considerations, pp. 111-138. Cambridge: Cambridge University Press. Sandage, G.H., Fryburger, V., & Rotzoll, K. (1979). Advertising Theory and Practice. Homewood, Illinois: Richard D. Irwin, Inc. Scribner, S. (1986). Thinking in action: Some characteristics of practical thought. In R. J. Sternberg & R. K. Wagner (Eds.), Practical Intelligence: Nature and Origins of Competence in the Everyday World, pp. 13-30. Cambridge: Cambridge University Press. Simon, H. A. (1973). The structure of ill-structured problems. Artificial Intelligence, 4, 181-201. Suchman, L. A. (1987). Plans and Situated Actions: The Problem of Human Machine Communication. New York: Cambridge University Press. Suchman, L. A. (1997). Centers of coordination: a case and some themes. In L. B. Resnick (Ed.), Discourse, Tools, and Reasoning: Essays on Situated Cognition, pp. 41-62. New York: Springer. Surlin, S. H., & Kosak, H. (1975). The effect of graphic design in advertising on reader ratings. Journalism Quarterly, 52, 4, 685-691. Troldahl, V. C. & Jones, R. L. (1965). Predictors of newspaper advertisement readership. Journal of Advertising Research, 5, 1, 23-27. Twedt, D. W. (1952). A multiple factor analysis of advertising readership. Journal of Applied Psychology, 36, 3, 207-215. Valiente, R. (1973). Mechanical correlates of ad recognition. Journal of Advertisng Research, 13, 3, 13-18. Wagner, R. K. and Scribner, S. (1986). Tacit knowledge and intelligence in the everyday world. In R. J. Sternberg & R. K. Wagner (Eds.), Practical Intelligence: Nature and Origins of Competence in the Everyday World, pp. 51-83. Cambridge: Cambridge University Press. Waite, T. (2005). Activity Theory [Web Page]. URL http://www.slis.indiana.edu/faculty/yrogers/act_theory2/ Yamanaka, J. (1962). The prediction of ad readership scores. Journal of Advertising Research, 2, 1, 18-23. |