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    题名: 贊助活動與贊助品牌間的一致性
    作者: 陳芯佩
    贡献者: 郭貞
    陳芯佩
    日期: 2002
    上传时间: 2009-09-17 15:35:52 (UTC+8)
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    別蓮蒂(2002):《公益行銷效益評估-明碁兒福活動合作案剖析》。第十屆中華民國廣告暨公共關係學術與實務研討會論文。
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    描述: 碩士
    國立政治大學
    廣告研究所
    91
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G91NCCU0112012
    数据类型: thesis
    显示于类别:[廣告學系] 學位論文

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