English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113648/144635 (79%)
Visitors : 51586675      Online Users : 738
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 傳播學院 > 廣告學系 > 學位論文 >  Item 140.119/33140
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/33140


    Title: 科技記者與公關服務業人員對線上媒體關係認知之差異性研究
    Authors: 廖立茹
    Liao,Li-Ju
    Contributors: 鄭自隆
    廖立茹
    Liao,Li-Ju
    Keywords: 媒體關係
    線上媒體關係
    消息來源與新聞媒體之互動關係
    網路公關
    Date: 2004
    Issue Date: 2009-09-17 15:35:21 (UTC+8)
    Abstract: 本研究係以問卷調查法探討台灣科技記者與公關服務業人員對線上溝通媒介之使用認知,以瞭解:科技記者與公關服務業人員對電子郵件、企業網站及即時通訊三種線上溝通媒介使用的認知差異,及對線上(online)與非線上(offline)兩類溝通媒介效果的看法。
    網路的興起及新溝通媒介的出現,是否能推翻過去傳統的溝通方式?亦或是,人際之間的溝通效果會因此提升? 本研究結果發現,網路上的新溝通媒介,仍然無法完全取代傳統面對面的溝通方式。非線上溝通媒介效果中,以「電話聯繫」、「專訪」及「記者會」三者的評分最高,線上溝通媒介效果中,以「電子郵件」、「線上新聞室」及「即時通訊」的評分最高。
    儘管科技記者及公關人員皆是網路的高度使用者,每週使用網路約6天,每天平均使用網路約七小時左右,但是調查結果中,整體溝通效果仍然以非線上(傳統)的溝通媒介效果較佳。
    此現象值得反思,首先,反應了科技記者與公關人員依舊習慣以傳統媒介為溝通工具,顯見媒體關係在網路的相關運作上仍有成長的空間;其次,新興科技為社會帶來變遷,在過去屢見不鮮,尤其在當前資訊社會裡,許多溝通方式早已擺脫傳統,改採數位化進行。新科技已融入了日常生活之中,但使用者最終還是會依照現實狀況及溝通目標,做出適當的選擇,而非單純地被科技所宰制。
    Reference: 中文部份
    孔誠志(1988)。《公關手冊》。臺北市:商周文化。
    吳筱玫(2003)。《網路傳播概論》。臺北市:智勝文化。
    李芳齡(2004)。《啊哈!公關:行銷策略大師Al Ries談公關與廣告的新定位》。Ries, A. & Ries, L.原著。臺北市:遠流。
    李湘君(1995)。高科技公司怎麼做公關?。公關雜誌,9,66-70。
    李湘君(2004)。《當代公共關係:策略、管理與挑戰》。臺北市:亞太圖書。
    李璞良譯 (2001)。《數位公關—成本少效率高的網路PR實務》。Matt Haig原著。臺北市:商智文化。
    孫秀蕙(1997)。網際網路與公共關係:理論與實務運用模式的思考。廣告學研究,9,159-179。
    孫秀蕙、黎明珍(2004)。《公關大有為》。臺北市:揚智文化。
    孫秀蕙(2004)。建立企業網頁公關效果評估指標--以2002年臺灣五百大服務業為例。廣告學研究,21。
    孫秀蕙(2000)。網路時代的企業公關-格魯尼模式的理論性重構。廣告學研究,15,1-25。
    張孟起 (1999)。《如何與記者打交道》。臺北市:智庫文化。
    郭書祺(2001)。企業運用網路公關之研究初探—從電腦中介傳播談起。國立交通大學傳播研究所碩士論文。
    喻靜媛、臧國仁(1995)。記者及消息來源的互動關係。新聞工作者與消息來源,臧國仁主編。台北︰國立政治大學新聞研究所。
    彭慧明(2000)。報社記者對網路訊息採納態度之初探。國立政治大學新聞研究所碩士論文。
    黃兆慧(2003)。媒體關係。公關雜誌,52期 2003.1P22-23
    蔡明德(1978)。《傳播工具新論》。Marshall McLuhan原著。臺北市:巨流圖書。
    蔡松齡(1992)。《公關趨勢》。臺北市:遠流出版。
    李怡志(2002)。網路新聞稿守則。取自 http://www.richyli.com/visualthinking/web_pr/news_release.htm
    英文部份
    Aronoff, C. (1974). Credibility of public relations for journalists.Public Relations Review,1 ,45-56.
    Baskin, O. & Aronoff, C.(1988). Public relations: the profession and the practice, Iowa : W.C. Brown.
    Cantelmo, D. P.(2001). How PR people distribute and the media prefer to receive news releases and other public relations information: the myths vs. the reality. Public relations Quterly, Fall 2001,46(3),15-17.
    Charron , J. (1989) Relations between journalists and public relations practitioners: Cooperation, conflict and negotiation. Canadian Journal of Communication, 14(2), 41.
    Curtin, P. A. (1999) Re-evaluating public relations information subsidies: Market driven-journalism and agenda-building theory and practice. Journal of Public Relations Research, 11(1), 52-90.
    Duke, S.(2002). Wired science: Use of World Wide Web and e-mail in science public relations, Public Relations Review, 28(3), 311-324.
    Gans, H.(1979) Deciding what’s news. New York: Vintage.
    Gieber, T. & Johnson, W.(1961) The City Hall Beat: a study of reporters and sources roles, Journalism Quarterly, 38(3): 289-297.
    Hachigian, D. & Hallahan, K.(2003). Perceptions of public relations web sites by computer industry journalists, Public Relations Review, 29(2), 43-62.
    Hallahan, K.(2004). Online public relations. In Hossein Bidgoli (Ed.).The Inte!net Encyclopedia (Vol. 2, pp. 769-783). Hoboken, NJ: John Wiley.
    Holtz, S.(1999). Public relations on the net: winning strategies to inform and influence the media, the investment community, the government, the public and more!. New York: AMACOM.
    Johnson, M. A. (1997) Public relations and technology: Practitioner perspectives, Journal of Public Relations Research, 9(3), 213-236.
    Kent, M. L, & Taylor, M,(2003). Maximizing media relations: A Web site checklist. Public Relations Quarterly, 48.(1), 14–18
    Major M. J. (1995). How tech-friendly companies communicate. Public Relations Journal, 51(2), 24-27.
    Marlow, E. (1996). Electronic public relations. Belmont, CA: ITP Wadsworth.
    Middleberg, D. (2001) . Winning PR in the Wired World:Powerful Communications Strategies for the Noisy Digital Space. New York: McGraw-Hill.
    Newhagen, J. E. & Rafaeli, S. (1996)Why Communication Researchers Should Study the Internet: A dialogue, Journal of communication, 46:1:4-13.
    Ridgway, J.(1996). Practical media relations, Hampshire, England ; Brookfield, Vt. : Gower.
    Ryan, M & Martinson, D. L. (1994) Public relations practitioners, journalists view lying similarly, Journalism Quarterly, 71(1), 199-211.
    Sallot, L.M., Steinfatt, T.M.& Salwen, M.B. (Summer 1998) Journalists’ and public relations’ news values: perceptions and cross-perceptions. Journalism and Mass Communication Quarterly, 366-377.
    Shaw, T. & White, C. (2004) Public relations and journalism educators’ perceptions of media relations. Public Relations Review, 30 , 493-50.
    Shin, J. H. & Cameron, G. T. (2003a). Informal Relations: A Look at Personal Influence in Media Relations. Journal of Communication Management ,7(3),239-253.
    Shin, J. H. & Cameron, G. T. (2003b). The Interplay of Professional and Cultural Factors in the Online Source-Reporter Relationship. Journalism Studies ,4(2), 253-272.
    Shin, J. H. & Cameron, G. T. (2003c). The Potential of Online Media Relations: A Coorientational Analysis of PR Professionals and Journalists in South Korea. Journalism & Mass Communication Quarterly, 80(3), 583-602.
    Wu, M. Y. & Taylor, M.(2003a). Public relations in Taiwan: Roles, professionalism and relationship to marketing. Public Relations Review, 29(4), 473-484.
    Wu, M. Y., & Taylor, M. (2003b). Public relations in Taiwan: Roles, Professionalism, and Relationship to marketing. Public Relations Review, 29, 473-483.
    Hannemyr, G.(2001). The Internet as Hyperbole- A Critical Examination of Adoption Rates,Retrieved July 12, 2005 , from
    http://www.hia.no/konf/nokobit/proceedings/paper9.hannemyr.pdf
    Description: 碩士
    國立政治大學
    廣告研究所
    92452016
    93
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0924520161
    Data Type: thesis
    Appears in Collections:[廣告學系] 學位論文

    Files in This Item:

    File Description SizeFormat
    52016101.pdf45KbAdobe PDF2816View/Open
    52016102.pdf68KbAdobe PDF2832View/Open
    52016103.pdf58KbAdobe PDF2879View/Open
    52016104.pdf63KbAdobe PDF2848View/Open
    52016105.pdf271KbAdobe PDF21539View/Open
    52016106.pdf76KbAdobe PDF21186View/Open
    52016107.pdf91KbAdobe PDF21370View/Open
    52016108.pdf56KbAdobe PDF22355View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback