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中文部分
Kotler, Philip H.and Gary Armstrong (2000)，行銷學原理，台北，東華書局。
Schreiber Alfred L. (1996) ，行銷新風潮－生活型態與事件行銷，台北，麥格羅.希爾公司。
顏龍蒂，民國八十八年六月，議題相關行銷對品牌權益的影響，國立政治大企業管理所碩士學位論文。
陳振燧和洪順慶，民國八十八年冬季號，消費品品牌權益衡量量表之建立-顧客基礎觀點，中山管理評論：第七卷第四期，頁：1178-1199。
洪順慶，民國九十年九月，行銷管理，台北，新陸書局。
李威德，民國九十一年七月，品牌權益衡量模式之建立與評估，國立政治大企業管理所碩士學位論文。 |
