政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/33118

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/33118

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113451/144438 (79%)
Visitors : 51326612 Online Users : 944

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Scope

please add "double quotation mark" for query phrases to get precise results

please goto advance search for comprehansive author search

Adv. Search

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

Goto mobile version

政大典藏 > College of Communication > Department of Advertising > Theses > Item 140.119/33118

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/33118

Title:	組織表現歷史、和解與防衛策略及回應一致性對組織形象修復之效果研究
Authors:	張硯迪
Contributors:	黃懿慧張硯迪
Keywords:	組織表現歷史和解防衛一致性效果研究公共關係危機
Date:	2006
Issue Date:	2009-09-17 15:32:48 (UTC+8)
Abstract:	台灣地區的公共關係學界相當缺乏效果研究之文獻，故本研究嘗試以實驗法進行危機溝通之效果研究。本研究採2(組織表現歷史的正/負)X 2(和解/防衛策略)X 2(回應的一致/不一致)三因子受試者間設計。研究發現，組織表現歷史的正/負，在組織遭遇危機時對於，組織聲譽會有很大的影響，擁有越正面的組織表現，則組織越易修復形象；另外，當組織分為兩階段回應時，第二階段的回應策略，將對組織聲譽產生較大的影響；回應的一致性之主效果在本研究中則為產生顯著影響。除了三自變項的主效果外，本研究亦探討變項間之交互作用，研究發現組織表現歷史將調節第一階段的和解/防衛策略對組織聲譽的影響，此外，組織表現歷史也會調節回應一致性效果對於組織聲譽的影響。
Reference:	一、中文參考文獻祝建華(2001)：《中文傳播研究之理論化與本土化：以受眾及媒介效果的整合理論為例》，新聞學研究第六十八期，頁1-22。蘇世欣(2002)：《企業危機溝通管理初探-以台灣企業公關業務負責人調查為例》，世新大學傳播研究所碩士論文。別蓮蒂(2003)：《消費者認知的廠商移轉能力、產品製造困難度與品牌聯想對品牌延伸合適性的影響》，台灣管理學刊第三卷，第二期，頁65-84。朱慧君(2003)：《情境、形象修護策略與策略效果之關聯性研究-以男性政治人物性醜聞為例》，私立世新大學傳播研究所碩士論文。林正峰、鄭呈皇(2006)：《道歉的力量》，商業周刊，975，頁80-97。二、英文參考文獻 Arias-Bolzmann Leopoldo, Chakraborty Goutam and Mowen John C., “Effects of absurdity in advertising: The moderating role of product category attitude and the mediating role of cognitive responses.” Journal of Advertising, Spring 2000. Vol. 29, Iss. 1; pp. 35-54 Barton, L. (1993). Crisis in Organizations: Managing and Communicating in the Heat of Chaos. Cincinnati, OH: South-Western Publishing Co. Boulding, K.E.(1977). The image: Knowledge in life and society. Ann Arbor. University of Michigan Press. Burgoon, J. K. (1978). “A communication model of personal space violations: Explication and an initial test.” Human Communication Research, 4, pp. 129-142. Burgoon, J. K., & Hale, J. L. (1988). “Nonverbal expectancy violations: Model elaboration and application to immediacy behaviors.” Communication Monographs, 55, pp. 58-79. Carney, Ann &Jorden, Amy(1993), “Prepare for business-related crises.” The Public Relations Journal, New York: Aug, Vol. 49, Iss. 8; pp. 34-35 Clark, R. A, & Delia, J.(1979), ” Topoi and rhetorical competence.” The Quarterly Journal of Speech, 65, pp. 187-206. Cline, Thomas W., Altsech, Moses B and Kellaris James J.( 2003), “When does humor enhance or inhibit AD responses?: The moderating role of the need for humor.” Journal of Advertising, Fall, Vol. 32, Iss. 3; pp. 31-45 Coombs, W. Timothy,(1995) “Choosing the right words: The development of guidelines for the selection of the “appropriate” crisis response strategies.” Management Communication Quarterly , 8, pp. 447-476. Coombs, W. Timothy and Holladay Sherry J. (1996), “Communications and attributions in a crisis: An experimental study in crisis communication.” Journal of Public Relations Research 8 (4), pp. 279-295. Coombs, W. Timothy and Holladay Sherry J. (1996), “Helping crisis managers protect reputational assets. ” Management Communication Quarterly, Vol. 16, No. 2, November, pp. 165-186 Coombs, W. Timothy,(1998) “An analytic framework for crisis situations: Better responses from a better understanding of the situation.” Journal of Public Relations Research , 10(3): pp. 177-191. Coombs, W. Timothy (1999), “Information and compassion in crisis responses: A test of their effects. ” Journal of Public Relations Research 11 (2): pp. 125-142. Coombs, W. T. (1999), Ongoing Crisis Communication: Planning, Managing, and Responding. CA: Sage. Coombs, W. Timothy and Schmidt Lainen (2000), “An empirical analysis of image restoration: Texaco’s racism crisis.” Journal of Public Relations Research 12 (2): pp. 163-178. Coombs, W. Timothy and Holladay, Sherry J. (2001), “An extended examination of the crisis situation: A fusion of the relational management and symbolic approaches.” Journal of Public Relations Research 12, pp.321-340 Dunn, Paul(2000), “The importance of consistency in establishing cognitive-based trust: A laboratory experiment.” Teaching Business Ethics, Vol. 4, Iss. 3; pp. 285-306 Gabarro, John(1978), “The development of trust influence and expectations. ” in Anthony Athos and John Gabarro (eds.), Interpersonal Behavior: Communication and Understanding in Relationships, Pren- Hall Inc. Griffin, E.(1994). A first look at communication theory (2nd ed). St. Louis: McGraw-Hill. Griffin, M. , Babin, B. J. , & Attaway, J. S. (1991). “ An empirical investigation of the impact of negative public publicity on consumer attitudes and intentions.” Advances in Consumer Research, 18, pp. 334-341 Grunig, J.E. (1993). “ Image and substance: From symbolic to behavioral relationships.” Public Relations Review, 19, pp. 121-140. Huang Yi-Hui, Lin Ying-Hsuan and Su Shih-Hsin, “Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication.” Public Relations Review, 31, 2005, pp.229-238 Kelly, H. H. (1967), Attribution theory in social psychology. In Nebraska Symposium on Motivation, ed. David Levine, Lincoln: University of Nebraska Press. Lerbinger, O. (1997), The Crisis Manager: Facing Risk and Responsibility. Mahwah, NJ: Lawrence Erlbaum Associates. Marcus, A. A., & Goodman, R.S. (1991), “Victims and shareholders: The dilemmas of presenting corporate policy during a crisis.” Academy of Management Journal, 34, pp. 281-305. McAuley, E., Duncan, T. E., Russell, D. W. (1992), “Measuring Causal attributions: The revised causal dimension scale (CDII)” Personality and Social Psychology Bulletin, 18, pp.566-573. McCroskey, J.C. (1966), “Scales for the Measurement of Ethos”, Speech Monographs, (33), pp.65-72. McLauglin, M. L., Cody, M. J., & O’Hair, H.D., (1983), “The management of failure events: some contextual determinants of accounting behavior.” Human Communication Research, 9, pp.208-224 Morgan O`Rourke (2004), “Protecting your reputation”, Risk Management. Vol.51, Iss. 4, pp.14-17 Raghubir, P., & Corfman, K. P. (1999), “When do price promotions affect pretrial brand evaluations. ” Journal of Marketing Research, 36(May), pp.211-222 Roberta Maynard (1993), “Handling a crisis effectively.” Nations Business; 81, 12; pp.54-55 Roberta Maynard (1993), “Handling a crisis effectively.” Nations Business; 81, 12; pp.54-55 Ruth Julie A. and York Anne (2004), ”Framing information to enhance corporate reputation: The impact of message source, information type, and reference point.” Journal of Business Research, 57, pp.14-20 Sallot, Lynne M. (2002), “What the public thinks about public relations: An impression management experiment.” Journalism and Mass Communication Quarterly; Spring ; 79, 1; ABI/INFORM Global, pp.150-171. Siomkos, George J., Malliaris, Peter G.(1992), “Consumer response to company communications during a product harm crisis.” Journal of Applied Business Research; Vol.8, Iss. 4; pp. 59-65 Shin, J.H.(2004), Contingency theory. In R. L. Heath (Ed.), Encyclopedia of public relations (pp. 191-193). Thousand Oaks, CA: Sage Publications. Welch, R. B., & Warren, D. H. (1980), “Immediate perceptual response to intersensory discrepancy.” Psychological Bulletin, 88(3), pp. 638-667. 三、網路資料 <大學生16.9%服提神解勞劑 33%喝酒47%有傷心事怎麼啦﹖ 國防醫學院調查結果:知識水準高的大學生反較不具健康觀念>，聯合知識庫(1992年3月9日)，上網日期：2006年4月31日，取自http://udndata.com/library/ ＜從“雀巢奶粉事件”看危機公關中的新聞媒體＞，新華網(2005年10月31日)，上網日期：2006年4月31日，取自http:// www.XINHUANET.com ＜危機處理能力也是對手的競爭門檻＞(商業周刊，882期) 上網日期：2006年6月25日，取自 http://www.businessweekly.com.tw/webfineprint.php?id=19130 ＜Media到ME-dia！＞(Udn行銷創意家) 上網日期：2006年6月26日，取自 http://210.244.31.151/CAMPAIGN/market/200603/inpage950303.html ＜第一時間提出有效可行對策！＞全球華文行銷知識庫(2006年6月20日)，上網日期：2006年6月25日，取自 http://marketing.chinatimes.com/ItemDetailPage/MainContent/05MediaContent.aspx?MMMediaType=business_management&MMContentNoID=27768 Oxford English Dictionary. Retrieved April, 1, 2006, from http://dictionary.oed.com/cgi/entry/50047916?single=1&query_type=word&queryword=consistency&first=1&max_to_show=10
Description:	碩士國立政治大學廣告研究所 93452006 95
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0093452006
Data Type:	thesis
Appears in Collections:	[Department of Advertising] Theses

Files in This Item:

File	Description	Size	Format
45200601.pdf		44Kb	Adobe PDF2	861	View/Open
45200602.pdf		168Kb	Adobe PDF2	893	View/Open
45200603.pdf		81Kb	Adobe PDF2	755	View/Open
45200604.pdf		136Kb	Adobe PDF2	856	View/Open
45200605.pdf		504Kb	Adobe PDF2	1550	View/Open
45200606.pdf		495Kb	Adobe PDF2	1798	View/Open
45200607.pdf		642Kb	Adobe PDF2	1885	View/Open
45200608.pdf		558Kb	Adobe PDF2	1032	View/Open
45200609.pdf		385Kb	Adobe PDF2	1055	View/Open
45200610.pdf		343Kb	Adobe PDF2	1575	View/Open
45200611.pdf		661Kb	Adobe PDF2	3891	View/Open

All items in 政大典藏 are protected by copyright, with all rights reserved.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - Feedback