政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/33109

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/33109

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政大機構典藏 > 傳播學院 > 廣告學系 > 學位論文 > Item 140.119/33109

请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/33109

题名:	從產品知識與說服知識的差異，探討比較式手法對閱聽人廣告態度的影響一個中介模式的驗證
作者:	黃聖哲 Huang,Sheng Jer
贡献者:	張卿卿 Chang,Ching Ching 黃聖哲 Huang,Sheng Jer
关键词:	產品知識說服知識操弄意圖推論比較式廣告手法廣告態度信念閱聽人 Knowledge Persuasion Tactic attitude PKM
日期:	2002
上传时间:	2009-09-17 15:31:46 (UTC+8)
摘要:	首先我要譴責你！就是你！正在看這本論文打算印這篇摘要的你！我知道你懶得看完整本論文，所以只想印這篇摘要應付了事，哈！我偏不寫，看你怎麼辦？！其實這篇論文整本都是精華，字字珠璣，是無法摘要的。
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描述:	碩士國立政治大學廣告研究所 89452012 91
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0089452012
数据类型:	thesis
显示于类别:	[廣告學系] 學位論文

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