| Reference: | 【中文書目】
王石番（1991）：《傳播內容分析法 理論與實證》。台北：幼獅。
宋秩銘等（1996）：《奧美的觀點》。台北：滾石文化。
柳婷（1999）：《廣告與行銷》。台北：五南。
郭泰（1990）：《創意66點：培養創意思考技巧的66個案例》。台北：遠流。
黃文博（1995）：《廣告遊戲—第一本現代廣告白皮書》。台北：商周文化。
黃文博（1998）：《關於創意我有意見》。台北：天下文化。
楊孝嶸（1978）：《傳播研究方法總論》。台北：三民。
蕭湘文（1998）：《廣告創意》。台北：五南。
【翻譯書目】
Armstrong Thomas原著，李平譯（1997）：《經營多元智慧—開展以學生為中心的教學》。台北：遠流。
Babbie Earl原著，李美華譯（1998）：《社會科學研究方法》。台北：時英。
Baldwin, Huntley原著，周賢欣譯（1997）：《如何創造有效的電視廣告》。台北：茂昌。
Csikszentmihalyi, Mihaly原著，杜明成譯（1999）：《創造力》。台北：時報文化。
de Bono, Edwaod，蕭富元譯（1998）：《創意有方：水平思考談管理》。台北：天下遠見。
Gardner, Howard原著，林佩芝譯（1997）：《創造心靈 七位大師的創造力剖析》。台北：牛頓。
Gardner, Howard原著，李心瑩譯（2000）：《再建多元智慧 21世紀的發展前景與實際應用》。台北：遠流。
Higgins, Denis原著，劉毅志編譯（1997）：《廣告寫作的藝術》。台北：滾石文化。Kelly, Tom原著，徐鋒志譯(2002)：《IDEA物語：全球領導設計公司IDEO 的秘笈》。台北：大塊文化。
Stenberg, R. J. & Lubart T. I.原著，洪蘭譯（1999）：《不同凡想：教育界、產業界的創造力開發》。台北：遠流。
Wimmer, R. D. & Dominick, J. R.原著，李天任＆藍莘譯（1995）：《大眾媒體研究》。台北：亞太。
Zinkhan George M. (1993). Creativity in advertising. Journal of Advertising, 22 (2), June, 1-3.
【中文期刊論文】
吳靜吉、葉玉珠與鄭英耀（2000）：〈影響創意發展的個人特質、家庭及學校因素量表之發展〉。創新與創造力—技術創造力的涵意與開發研討會發表論文。
陳文玲（1999）：〈個人創造力理論模式之建構—以台灣地區廣告業為例〉，國科會研究計畫。
陳文玲（2000）：《多洛希亞之旅：廣告人vs.創造力》。廣告學研究，15，頁139-160。
陳文玲、劉美琪（1988）：《打造廣告理論版圖》，和信傳播委託研究計畫。
黃國榮（2000）：〈超現實主義與廣告表現之相關性研究〉。第八屆中華民國廣告與公關學術研討會發表論文。
劉唯玉（2000）：《阿美族鄉土文化教材.教學歷程及其相關問題研究 以邦查國小為例》。政治大學教育研究所碩士論文。
【英文部分】
Amabile, T. M.(1983). The social psychology of creativity: a componential conceptualization, Journal of Personality and Social Psychology, 45:357-167.
Amabile, T. M.(1988). A model of Creativity and Innovation in Organization. Research in Organizational Behavior, 10:123-167.
Amabile, T. M.(1996). Creativity in context : update to The social psychology of creativity. Boulder, Colo.: Westview Press.
Amabile T. M., Conti, R., Lazenby, J. & Herron, M.(1996). Assessing the work environment for creativity. Academy of Managrment Journal, 39(5):123-167
Applegate, Edd (1994). An examination of advertising at the master’s level. Journalism Educator, 49 (2), summer, 43-51.
Baer, J (1993). Creativity and divergent thinking: a task-specific approach. Hillsdale, N.J.: L. Erlbaum.
Barry, Ann Marie (1990). The advertising portfolio. Lincolnwood, IL: NTC Business Books.
Christian, Richard C. (1973). Advertising education is alive and well! Journal of Advertising, 2 (2), 11-15.
Dacey, J. S(1989). Fundamentals of creative thinking. Lexington, Mass. : Lexington Books. 42-55.
Deckinger, E. L., Brink, J. M., Katzenstein, H. & Primavera, L. H., (1989). How can advertising teachers better prepare students for entry-level advertising agency jobs. Journal of Advertising Research, December, 1989, 37-46.
Donnelly, William J. (1994). How to get entry-level employment at the top 100 advertising agencies. Journalism Educator, 49 (3), Autumn, 51-55.
Dunn, S. W.(1961). Improving the image of advertising education. Jounalism Quarterly, 75-78.
Gilford, J. P.(1956). The structure of intellect. Psychological Bulletin, 53(4): 267-293.
Gilford, J. P.(1959). Traits of creativity. Creativity and Its Cultivation. New York: Harper and Row, pp148.
Gifford, J. B. & Maggard J. P. (1975). Top agency executives’ attitudes toward academic preparation for careers in the advertising profession in 1975. Journal of Advertising, 4 (4), 9-14.
Herzbrun, David (1992). Why ad pros can’t teach. Do academics prefer degrees to experience? Advertising Age, 63 (26), June 29, 18.
Hunt, S. D., Chonko, L. B.& Wood, V. R. (1987). Advertising education and successful advertising careers: are they related? Journal of Advertising Research, 27 (2), April/May, 43-51.
Kaatz, Ronald B. (1989). Curriculum for tomorrow. Marketing & Media Decisions, 24 (February), 112.
Kending, Ann(1988). Teach Concepts before teaching ad copywriting. Jounalism Educator, Summer 1988, 105-107.
Kendrick, A., Slayden, D. & Broyles, S. J. (1996). Real worlds and ivory towers: a survey of top creative directors. Journalism & Mass Communication Educator, Summer ’96, 63-74.
Lauterborn, Robert (1987). Should advertising be taught? Advertising Age, December 7, 1987, 18.
Marra, J. L.(1992). A lesson in structural unity for teaching copywriting. Journalism Educator, Spring, ’92, 31-37.
McCann, Guy(1988). Client contact improve quality of copywriting. Jounalism Educator, Summer 1988, 108-109.
Moriarty, S. E.(1983). Yes, Creativity can be taught. Jounalism Educator, Summer 1983, 13-16.
Montana, Patrick J. (1973). The company perspective. Journal of Advertising, 2 (2), 16-17.
Moore, F. & Leckenby, J. D. (1973). The quality of advertising education today. Journal of Advertising, 2 (2), 6-10.
Osborn A. F. (1963). Applied Imagination. New York: Charles Scribner’s Sons.
Otnes, Cele, Oviatt, Arlo A. & Treise, Deborah M.(1995). Views on advertising curricula from experienced creatives. Journalism Educator, 49(4), Winter, 21-30.
Otnes, Cele, Spooner, Erin & Treise, Deborah M.(1993). Advertising curricula ideas from the new creatives. Journalism Educator, 47(3), Autumn, 9-17.
Robbs, Brett(1996). The advertising curricula and the needs of creative students. Journalism and Mass Communication Educator, 50(4), 25-34.
Rotfeld, Herbert J. (1994). An advertising degree is not a ticket to a job. Advertising Age, 65 (23), May 30, 23.
Rotzoll, K. B. & Barban, A. M. (1984). Advertising education. Current Issues & Research in Advertising 1984, vol. 2: Reviews of selected areas, 1-18.
Schweitzer, J. C. (1988). Who are all these advertising majors and what do they want? Journalism Quarterly, 65 (3), 733-739.
Sweeney, John (1991). Copywriting in a competitive environment. Quoted from proceedings of the1991 Conference of the American Academy of Advertising, ed. Holman, R., p.19.
Sweeney, John (1994). Strategies for working with the industry. In King, K. W., ed., Proceedings of the 1994 Conference of the American Academy of Advertising, p. 257.
Walker, Cummings G. (1992a). After school: a discussion of design education, part one. Communication Arts, 34 (4), August, 184-187.
Walker, Cummings G. (1992b). After school: a discussion of design education, part two. Communication Arts, 34 (7), December, 242-245.
West, Douglas C. (1993). Cross-national creative personalities, processes and agency philosophies. Journal of Advertising Research, v. 33, September-October 1993, 53-62.
Whitlow, S. S.(1986). Early imitation eases anxiety in creativive course. Jounalism Educator, Winter 1986, 24-26.
Whitlow S. Scott (1983). Students can fire…or be fired in creative course. Journalism Educator, Summer, 1983, 19-20.
Zinkhan George M. (1993). Creativity in advertising. Journal of Advertising, 22 (2), June, 1-3.
【網站資料】
第十二屆時報廣告金犢獎，http://www.adol.com.tw/12thyoung/index.htm
中原大學商業設計系，http://www.cycu.edu.tw/~CD/html/a.html
中國文化大學廣告系，http://adv.pccu.edu.tw
世新大學公廣系，http://pc.shu.edu.tw/
政治大學廣告系，http://ad.nccu.edu.tw
政治大學傳播學院課程手冊，http://www.jour.nccu.edu.tw/wp-content/pdf/course/course.pdf
全國法規資料庫，http://law.moj.gov.tw/Scripts/newsdetail.asp?no=1H0150017 |
